Category Archives: Trending

Born in the USA: the little phone that could

Will a streamlined supply chain give a small manufacturer just enough of an edge to take on the big boys? 

BLU Products Vivo Air

A new combatant is suiting-up and joining the fierce smartphone battleground…

Wave hello to BLU Products, its newest Android smartphone – the Vivo Air, measures in at an impossibly thin 5.1mm thick and 3.5 ounces in weight.

Making it the thinnest and lightest phone available right now in the US. At just £199, it might just be one of the most affordable little firecrackers out there  – and we’re talking unlocked/off-contract too.

It takes guts to move into a crowded marketplace… BLU Products joins the ranks of Motorola, HTC, ZTE, LG, OnePlus, and Yota (to name but a few) – underdogs they may be, but that doesn’t mean going toe-to-toe will be any easier.

From small acorns…

The Vivo Air comes from an impressive stable – take a cursory glance at BLU Products’ smartphone portfolio (including the likes of the BLU Life One, Dash, Studio, and Life series) and you’ll see the burgeoning manufacturer is cranking out handsets at a spritely pace. BLU Products specialises in targeting developing markets with its range of affordable, high-speed, unlocked Android devices – a USP that is proving something of a success for the new kid on the block.

BLU Products came to life in 2009 and has since gone on to shift 10 million handsets in over 40 different countries. Despite its relatively small size, it’s one of the fastest growing manufacturers of mobile products in the world.

Its Brazilian entrepreneur – Sammy Ohev-Zion, spent 17 years previous in various roles, building essential experience that would later serve BLU Products well.

Take the manufacturers we cited above – the Motorola’s and Samsung’s of the world – Ohev-Zion realised that it doesn’t matter who you are, the price of manufacturing a handset remains a constant. Thanks to multi-million dollar marketing costs, exclusivity deals with mobile networks, and any artificially-inflated extras the manufacturer chooses, the retail price is usually double (or triple) the cost price.

In 2009 the dream came to pass, and with the formation of BLU Products, Ohev-Zion is taking aim at the big boys – he wants to beat them at their own game.

In an interview with The Verge, Ohev-Zion commented: “Previously for a startup company to be able to manufacture — if you weren’t one of these billion-dollar companies you didn’t have the access or the technologies to make your own mobile devices.” The supply chain of suppliers, designers, manufacturers, and retailers required was just not sustainable… Therefore dislodging this status quo was high on BLU’s agenda, and it had some much-needed help when the world slowly emerged from the throes of economic recession. There was suddenly an abundance of readily available components and manufacturers willing to take on production duties.

A healthy supply chain (smartphone or otherwise) also requires adequate means to pay its distributors and BLU Products found itself in an enviable position thanks to Ohev-Zion’s standing with Amazon and Best Buy (among others).

Innovate not imitate

On the face of it, BLU Products mantra is simple – high speed, high performance smartphones needn’t command a similarly high price tag. Consumers shouldn’t have to compromise on quality, design or experience.

In The Verge piece, the BLU founder cites one of America’s biggest manufacturers of affordable flat screen TVs – Vizio, as a direct comparison. Vizio pack just the same impressive technology into their screens, but do away with the costly overheads and the eye-watering RRP.

From its humble base in Florida, it seems BLU Products’ masterplan is paying off handsomely.

The battle for sustainable palm oil

The battle for sustainable palm oil

In another life, I was an extra on Home and Away (an Aussie soap opera) something I was put onto by a university friend. Despite receiving critical acclaim (from my mother) for my role as the ‘front desk operator’ at the Summer Bay Gym, I decided to leave the bright lights of showbiz and pursue a career in procurement.

My university friend however, stuck with ‘the business’ and recently starred in the following online commercial for the not-for-profit group Sum of Us.

The commercial, which has now gone viral with nearly 2 million YouTube views, discusses the sustainability of the supply chain for PepsiCo’s popular Doritos corn chips. It starts with two starry eyed lovers sharing their passion for Doritos and ends with a stern message to consumers that PepsiCo’s use of unsustainable palm oil is not acceptable.

Palm oil – The Sustainable supply chain’s figurehead

Palm oil has been at the centre of the sustainable supply chain debate for years now. The production and use of this product in consumer goods has gained notoriety for its lack of supply chain transparency and alarming environmental and social impacts, some of which are listed below:

Environmental impacts of palm oil farming

  • Large-scale forest conversion
  • Loss of critical habitat for endangered species
  • Soil erosion
  • Air pollution
  • Soil & water pollution
  • Climate change

Social impacts of palm oil farming

  • Land grabs
  • Loss of livelihoods
  • Social conflict
  • Forced migration

(Source WWF)

In it’s defence, PepsiCo has refuted the claims made in the Sum of Us advertisement and restated the company’s commitment to ensure all palm oil used in its production is sustainably sourced. The company claims it is making moves with suppliers that will ensure all palm oil providers are compliant with PepsiCo’s Forestry Stewardship Policy by 2016. The organisation has made a further commitment to achieving zero deforestation in company owned and operated activities throughout its supply chain by 2020, a timeline that as drawn some criticism from environmental group.

Sustainability and Brand

The Sum of Us campaign once again exemplifies the inextricable links between supply chain performance (particularly purporting to sustainability and the environment) and overall brand image.

Perhaps the strongest indication of this link can understood through the quote below. In response to questions as to why the campaign focused solely on the Doritos product (and not PepsiCo or the palm oil industry in general) Sum of Us stated:

“We find that focusing on brands that have resonance with members increases the chance of the campaign getting exposure and being effective. Consumers may not know or understand how PepsiCo operates, or a palm oil trader or supplier, but chances are they’re very familiar with Doritos.”

An Ongoing Battle

The battle for sustainable palm oil looks set to continue with Greenpeace claiming the Roundtable on Sustainable Palm Oil (RSPO). The RSPO is a certification standard established in 2004 to minimise the environmental damage done by companies using palm oil, and it is falling well short of its stated goals. In a report, published in February 2014, Greenpeace launched the following – a criticism of RSPO members:

“On the ground, we’ve seen lots of RSPO members still doing forest clearing in the area, which is an indication of weak enforcement and a weak standard. RSPO, from my perspective, has been used for green washing by companies who want to expand their plantations into the forest.” (PepsiCo is a signatory to the RSPO agreement).

Simon Lord – group director for sustainability at New Britain Palm Oil, believes large organisations need to take greater responsibility for their role in the side effects of palm oil production:

“People have hidden behind the easy options and have pushed the problem down the supply chain, and conveniently forgotten that they are a player in the supply chain and have a duty to source responsibly.”

Are the standards for sustainable palm oil production a step in the right direction? Or are they merely a shield for large organisations to hide behind? Leave your thoughts on the palm oil industry below.

Packing for the future: big trends, digital print, sustainability

Stuart Kellock, Owner of Label Apeel shares his thoughts on digital print, the next big trends and whether being sustainable is still crucial for business.

Future of packaging

What is next for digital print?

In labels and packaging the next step has got to be educating the end user, the marketeers and the brand owners about what is available to them.

Pumping the market with presses does nothing for the innovation being applied. For me, it will be those who can apply themselves to new and innovative applications that will be the winners. Those who are merely using digital presses to produce labels that could be done using conventional, will find that the unseen costs quickly catch up with them, and that the competition very quickly becomes a bit hot to justify the expenditure. We have already seen this model play out in the commercial sheet fed world with disastrous outcomes for some of the less innovative businesses.

Has personalised packaging had its day?

No, personalised packaging is here to stay. With any amount of luck we can all stop treating it as the be all and end all of what digital has to offer. Yes, coke and Absolute Vodka have done some smashing stuff with personalisation, but is it really innovative? I remember 12 years ago turning up to an event and being presented with a bottle of personalized beer. Personalisation is not innovative; the scale of the personalisation that these companies demonstrated was innovative. Digital has so much more to offer and it is only once we can get past personalization, will we start to develop and understand what that is.

Three big packaging trends and techniques for 2015?

I think that 2015 will see a return to fantastic photography being used in packaging. The last few years we have seen bold colour stamping the mark of brands, I think we could see a return of photographic imagery. The challenge for printers will be to get the consistent reproduction quality that is going to be demanded of the designers.

Digital moving in to wide web packaging is going to be something that will be great to watch for those of us not involved and a challenge for those in the market. A continuation of the drive for tactile finishes and added decoration will be how brands make themselves stand out from the crowds.

Is social media having an effect on the print industry?

Social media is having less effect directly on printers than it is having on our customers. This is particularly true of printers like us, who work with small batch exclusive brands. Prior to digital, these brands could not afford the labelling and packaging of the big boys. Now their packaging looks amazing, fresh and desirable. This in conjunction with far reaching social media as a sales tool means that smaller niche brands are having an impact on the market place.

It is no coincidence that we see large brewers launching their own craft breweries or the distillers doing short run exclusive lines. The little guys are having an impact and eroding the big boys market, they are being forced to respond. Social media is allowing this to happen.

Sustainability – is it still a crucial battleground or are brands less worried about their green credentials?

Brands were ever so worried about their green credentials while it was the printer and other suppliers picking up the tab. Then, came the financial downturn of 2008 and the focus was taken elsewhere.

We have seen a return to a concern for sustainability over the past two years and I think now that concern is far more effective. It comes from a real and pragmatic position, rather than a dictatorial (because the marketing bod says we have got to.) Printers now recognise that by reducing waste and by buying sustainably they are able to improve their own business while delivering the real change the planet needs.

We no longer have half-hearted conversations about recycled paper. Our conversations now are about reducing packaging, reducing waste, eliminating landfill and reducing energy consumption from a position that creates a win for all the stakeholders.

Quantitative Easing: What does it mean for the European economy?

Everything you ever wanted to know about Quantitative Easing but were too afraid to ask…

Everything you wanted to know about Quantitative Easing

The European Central Bank (ECB) announced this week it will inject 1.1 trillion (1,100,000,000,000) Euros into the floundering Eurozone economy.

ECB President Mario Draghi suggested the move was made to “address heightened risks of too prolonged a period of low inflation”.

This process, known as Quantitative Easing (QE), is designed to stimulate the Eurozone economy and steer the continent away from another recession – a challenging task in the face of heightened deflation.

It’s a term we’ve heard a lot of in recent years, but what exactly is Quantitative Easing? Fortunately our friends at the BBC have put some time into describing this complex finance play in laymen’s terms.

Now you know what it is, what outcomes should we expect from QE?

James Sproule, chief economist at the Institute of Directors (IoD) provided us with the following comments:

“Ultimately, QE on its own risks setting the Eurozone on the road to Japanese-style stagnation and deflation. QE is not, should not and cannot be seen as a substitute for the kind of structural reforms to labour and product markets that the EU so desperately needs.”

He goes on to say: “The problem across much of the Eurozone is a lack of entrepreneurialism, as rigid and anti-competitive systems hold back enterprise and growth. Much greater liberalisation of product markets is necessary and we must appreciate and accept that the disruption this causes will lead to a degree of creative destruction.”

Sproule also believes that QE will have no discernable effect on unemployment levels across Europe – despite the general good health of the economy. High European unemployment remains a structural issue, and businesses are unwilling to hire because of a desire to avoid the significant liabilities of employment that still characterises Eurozone labour markets.

So how exactly does QE differ to the financial practices adopted outside of the Eurozone?

Sproule explains: “European businesses are far more dependent on bank debt than their American counterparts. In order for Eurozone QE to work, European banks have to use the new cash to lend, which in turn means they must be confident that their existing balance sheet is solvent and that the new loans they make are equally prudent.”

In closing, Sproule makes a recommendation for the European Union going forward:

“Member states need to work quickly to liberalise social and employment law, complete the single market in services and embrace digital innovation. The risk now is that QE blunts the desperate need for wider economic reforms.”

Supply and demand is alive and well in the British toy industry

With sales at a four-year high, is it all fun and games for the British toy industry? 

Toy Fair 2015 at London Olympia

Toy Fair is the only dedicated toy, game and hobby trade exhibition in the UK. Through Jan 20-22 London’s Olympia opens its doors to the UK and European toy trade, as more than 260 companies debut their wares to retailers, buyers, and the media.

The British toy market has increased by 4.4 per cent in 2014, its best result since 2010 (+8 per cent), to reach £3 billion at retail, an increase of £130 million.

According to the global information provider, The NPD Group, 2014 was boosted by a comeback of collectable brands where unit sales rose by over 12 per cent to 416 million toys, as sales under £5 increased by 9 per cent. This comes after a flat performance was recorded for 2013.

“This is a tremendous result for the British toy industry during a year of challenging trading conditions. The industry continually evolves to remain relevant to the demands from children and their families and this innovation combined with many consumers’ desire to prioritise their children’s playtime has undoubtedly had a positive effect on the year,” commented Roland Earl, Director General of the BTHA.

For the first time ever, toy sales during Black Friday week increased by as much as 10 per cent as consumers snapped up big ticket items and electronic toys. This resulted in Black Friday sales exceeding those of the week prior to Christmas, traditionally the largest selling week in the toy market. Overall, the Christmas season was strong with an overall increase of 3 per cent year-on-year for December.

Dog eat dog

It’s not just the supplier trying to keep their costs down, and losses at a minimum.

Despite the health of the British toy market, there are pitched battles being fought in the retail space, as Brian Simpson – Buyer and General Manager of the family-run SMF ToyTown observes:

“Our industry is set on slaughtering each other, with most of the majors trying to be the cheapest on every line and leaving the rest of us to try and shift the stocks we bought at cost price or below.”

Simpson continues: “Don’t get me wrong there is plenty of good stuff happening in 2015… but we really need another craze that captures kids minds. I know that sales of other items reduced because of the Loom craze, but I don’t see things being balanced with the natural uplift of other items to cover off the demand from Looms, it will be an interesting Q1 for us to see what trends there are… I’m finding my attention is increasingly drawn towards trying to see which products I feel will be price-slashed at Christmas, and therefore my approach is far more defensive.”

Peering into the crystal ball – Jonty Chippendale from The Toy Shop in Cumbria comments: “[2015 needs] better margins, lower carriage paid enabling me to order frequently, and lower volumes to thereby range better.” 

Coiledspring Games - a UK success story with Robot Turtles

Coiledspring Games: a UK success story

Coiledspring Games are completely UK-based (Twickenham to be precise), but the moderate-sized distributors are growing rapidly. Coiledspring has now amassed a portfolio of a few hundred games, and to-date it has shifted over three million Rory’s Story Cubes. Last year Coiledspring Games had three of the Guardian’s top 5 new games for 2014…

Coiledspring told us that they’ve started to turn their attention to manufacturing their own games and products. Why? For profitability of course.

There are two ways of achieving this: either buy a game that’s already available in another terror and rebrand it, or in the case of Dodekka (otherwise known as Numberwang) take preexisting elements to carve a new theme.

Dodekka was a cross-collaborative effort. Coiledspring initially (and remotely) worked with an artist in the States, a UK-based designer helped with the rules, before Coiledspring started talking to manufacturers about box sizes, texture of the card, as well as card quality.

This has proved a good process to run through – so much so, that Coiledspring plan on bringing their first full-sized board game to market later in 2015.

WowWee demoed the MiPosaur at Toy Fair 2015

Is WowWee’s football playing dinosaur the saviour of toys?

From Coiledspring’s humble beginnings to a Hong Kong-based behemoth that designs, develops, markets and distributes its own brand of breakthrough consumer technology.

In 2014 WowWee’s MiP proved to be one of the world’s most popular consumer robots – shifted 750k units, capping-off a truly successful year.

For 2015 WowWee toyed with different forms, maybe a dog, maybe another different robotic form. They settled on MiPosaur – a highly intelligent, gesture controlled, robotic creature that can sense its own surroundings and environment.

WowWee’s product is all made overseas [in China], the stock is then imported, and stored domestically ready for distribution.

We spoke to a WowWee representative at the show: “We [WowWee] were the pioneers of robotics, it’s definitely a more-cluttered space these days. Spin Master is obviously a big competitor with tech stuff. But still think we deliver top quality product in the space, and it’s nice, it’s nice to have competition. It expands the category as well; it’s a very growing category in a lot of retailers. With regards to cutting corners: for someone to knock us off – the amount of technology in here [MiPosaur] is huge – I’d tip my hat to them.” 

“WowWee’s goals for 2015 will continue on its path of providing great innovation with proprietary technology and methodology that will deliver fantastic experiences at affordable prices within the field of robotics and youth electronics,” said WowWee Canada President Richard Yanofsky.

2015 will also see the launch of REV (Robotic Enhanced Vehicles).

Extreme Fliers will launch Micro Drone 3.0

The Drones are (still) coming

As regular readers will know this isn’t the first time the humble Drone has entered our airspace… Companies are increasingly looking towards Drone technology to provide logistics solutions – see Amazon, DHL, and more.

Of course kids need Drones too, so we were thrilled to see the Olympia’s skies awash with buzzing machines – some big, some small, and some even smaller.

But with Drones being in vogue, are there any worries that the market will soon be saturated?

We spoke to Extreme Fliers (the folks behind the Micro Drone) – a palm-sized Drone whose development dates back to 2010. They told us that when it comes to sourcing the highly specialized parts a lot of their competitors will elect to buy 1000 units (from China) to help drive costs down. Micro Drone differs because it’s taken a great deal of research and investment to get to this point – added to that; the company uses Makerbot 3D printers to build its toys. The investment spans a five-year period – and the end result is clearly not something that just happened overnight.

The third iteration of the popular flyer will incorporate HD camera-toting skills, a micro gimbal (for a smooth and stable flight), and support for the Google Cardboard VR Headset. All of that has been achieved at one of the most-affordable price points on the market – the Micro Drone 3 is expected to retail below £100 (competing models come in anywhere between £200-300+).

What are the biggest global challenges in 2015?

WEF summit to look for answers to major global challenges.

Biggest global risks in 2015

Water crises, interstate conflict and climate change number among the top risks that the world will face over the next twelve months. This is according to the Global Risks 2015 report that the World Economic Forum has readied ahead of its summit on 20 Jan.

Emerging technologies were also cited in the forward-looking document, an area that’s come under considerable scrutiny of late owing to the numerous cyber attacks (hacks) made against major organisations.

The report was put together (in part) by Marsh & McLennan Companies – a representative commented: “As a company you are not protected [against cyber attacks] unless your supply chain is protected.” 

We’ve compiled a collection of tweets around the highlighted issues (as well as some educated guesses) that are all expected to come out of the 2015 discussions.


The Oil Crisis for Dummies

I’m sure like me, most of you have watched with interest the price of oil plummet from well over $100 a barrel to below $50 a barrel in the space of just a few months. I’m quite sure that, like me, most of you have been in the dark as to why this is the case.  So I thought I’d do some research into the matter and try to uncover what is driving this price collapse, and what it means for you as an individual as well as a procurement professional.

While fluctuations in the price of oil are not particularly rare, ones as significant and unpredicted as this certainly are.  We’re talking about the largest fall in the price of oil ever, and one that, even as it was beginning, was discarded by most analysts as a small correction ahead of yet another uptick. Even when the price of oil was in the 80’s in October, analysts at Barclays noted, “It seems extremely unlikely that oil prices will remain below $100 for very long.”

So why has everybody been so wrong about predicting the price of oil, and why has it continued to fall while most analysts have continued to remain bullish on the price of Brent (the global oil benchmark)? If there’s one short answer to this – it’s OPEC – but more on that later. Instead we’ll begin by looking at two strong causes behind the slump.

Cause Number 1: US Oil Production

With rapid advances in drilling technology (particularly in extracting from shale), oil production in the US has increased by more than 50 percent in the last 2 years.  For anyone who’s done Year 7 economics, you’ll know that when supply increases and demand remains steady, prices come down.

US Crude Oil & Natural Gas Production 1970-2015
US Crude Oil & Natural Gas Production 1970-2015

Cause Number 2: A lack of intervention from OPEC.

Traditionally, when there’s a slump in the price of Brent, OPEC (Organisation of Petroleum Exporting Countries – fundamentally an oil cartel) bands together to cut supply and therefore prop up the price of oil.  In this case, for whatever reason, they decided not to step in.

The technological advances that I mentioned earlier don’t come without a cost, so by deciding to let things play out, OPEC basically condemned a lot of new shale explorers to bankruptcy, as their production cost per barrel sits at anywhere between $50-$70.  With the Brent Crude Oil rate sitting below this, it has become no longer financially viable for these ventures to continue exploring and drilling new wells . 

Production Cost Per Barrel of Major Oil Producers in 2020
Production Cost Per Barrel of Major Oil Producers in 2020

Why hasn’t OPEC stepped in?

Well basically they’re driving all of this new shale competition out of the market.  This reduces total global oil production temporarily, and when they’ve effectively bankrupted all the new kids on the block, OPEC can start manipulating the price back up to historical levels.

How long until they decide to intervene?  Suhail al-Mazrouei, The UAE’s Energy Minister, said a few weeks ago that OPEC would wait “at least three months before considering an emergency meeting”.  Good news – you can expect some very cheap petrol at the pump for at least the next few months. (You might even get some cheap flights in too, although the aviation industry strongly hedges their AVGAS purchases, so it might just be a pipedream)

So what does this mean for you?

I’m going to come at this very simplistically and from the point of view of someone in a developed country. It’s a good thing.  Consumer spending accounts for approximately 60 percent of GDP in most western countries, and cheap oil means two things.  First of all, you’ll have more disposable income as a result of a decreased cost of transportation – and secondly you can buy more with this disposable income, as the cost of goods is likely to fall. On the other hand, if you live in a country that is heavily reliant on oil production, like Russia or Venezuela, it’s not good news.

As a Procurement & Supply Chain professional, I won’t go out on a limb and give you an unequivocal answer as to the impact this will have on your job – I’m certainly not qualified enough to answer this – but I think some of the articles mentioned in this Procurious post might give you a good idea.

I hope this gives you a better understanding of the situation, and if you have any comments or thoughts on the matter (or if you think I’ve got it completely wrong) please comment below!

2015 will be about innovations in the logistics world

Looking ahead to 2015, KPMG’s global head of post and express predicts that the New Year will be about co-operation and relationship building. Not only that but understanding and utilising big data; drone and driverless deliveries and creating marketplaces to sell last mile solutions. 

Drones will be big business come 2015

Justin Zatouroff begins:  “Co-operation is likely to be a critical feature for successful supply chains in 2015. Logistics companies and retailers, both on the high street and on the web, will have to develop close relationships so that they don’t keep repeating the annual trauma of delivering the Christmas peak.

Those that haven’t developed relationships and are only after lowest cost solutions may face opportunist pricing or even find that they can’t access any additional capacity as they try to manage during peak periods. The challenge is to create robust networks that have flexible cost bases and capacity that can be enhanced to manage varying loads.”

Zatouroff continues: “Technology will also be key. Reliable forecasting from e-tailers including demand planning will focus attention on big data and the power of real time data analytics. Better understanding of available information and utilising data analytics tools will increase the efficiency of parcel networks and in turn improve the capacity issues faced in the system.” 

And what about the role of technology… How much of an impact will new solutions (such as drones) have on the network?

Zatouroff offers: “Much has been made of the impact of the recent EU changes to HGV driver training but as only 1% of drivers are under the age of 25 this is clearly a problem that has been building for many years. In the long term, technology may help solve this problem too.

Whilst drones are unlikely to be part of the solution in urban areas, they will be effective in less industrialised landscapes and in areas with less developed infrastructure. We’ve already seen DHL use a ‘parcelcopter’ to deliver pharmaceuticals to a German Island to become independent from weather and ferry schedules.”

Elsewhere, another innovative use of technology commanded column-inches in 2014… Will driverless cars roar onto our roads and highways during 2015? Zatouroff thinks not:

“We’re also likely to see developments in driverless deliveries. In the UK, manufacturers have been given the green light by the Government for testing driverless cars as early as January 2015. Bristol, Greenwich, Coventry and Milton Keynes will all host autonomous driving projects that will run for between 18 and 36 months starting. It shouldn’t be too long for lorries and trucks to join the party.

Self-driving vehicles will have the ability not just to transport goods but also to combine other process steps such as loading and unloading in order to increase efficiency of processes. In addition to providing efficiency gains, self-driving vehicles can also significantly increase safety in transport and loading processes.

Finally, how disruptive can the small innovative tech solutions be to the established logistics industry?  Zatouroff can only ponder:

“Will we see more players join the disintermediation of big parcel companies by creating innovative web based companies, like Uber and Shutl, creating a market place style websites linking the provision of last mile solutions direct to the retailer?”

 

Santa’s supply chain: the challenge to build a new logistics solution

Operation Santa Claus: the results from 2014’s Unbelievable Challenge are in!

Santa's supply chain

The Unbelievable Challenge is an open architectural design competition open to young architects and designers to find the best idea for a logistics centre for Santa Claus.

The competition was organized jointly by Ruukki Construction, the City of Oulu, Helsinki Design Week and the architecture and design office Snøhetta.

The competition sought unique, innovative ideas and solutions for a logistics centre for Santa Claus, who was the competition’s imaginary investor. It was his wish to find from among the competition entries a functioning centre to meet his growing logistics needs and increase the attraction of the area.

Evaluation criteria included energy efficiency, sustainable, values, usability, architectural values, suitability to the given surroundings and an ability to enhance the attractiveness of the area.

The competition attracted a total of 243 entries from 59 different countries (that’s almost as far-reaching as Procurious!)

And why is a new logistics solution so important? Well as per Morgan McKinley hypothesis “with today’s global population clocking in at 7.125 billion people, we can estimate that there are approximately 2.375 billion children currently at present receiving age. Given that the Christian population of the world works out at 32 per cent, that’s approximately 760,000,000 children.”

Christmas logistics

The winning project was titled “Nothing is impossible”, from an idea by Alexandru Oprita, Romania and Laurentiu Constantin.

The judges’ commented: “It is feasible and innovative but not futuristic. It is also well thought through – from land use all the way to detailing.

The entry presents an idea of making the most visible façade and the front of the building a magical element that could both integrate the building into its surroundings, and highlight whatever aspects of the building or its functions are desired.”

They continued: “The idea could be realised without sacrificing any of the practical or economic aspects of the logistics centre. It provides understandable solutions for energy efficiency and attempts to introduce a lot of good thinking about how to utilise this within the building. It also has a good understanding of the local situation. The entry seeks to embrace and enhance the function of the building as a hub for new technology in addition to the logistics centre – it connects well with Oulu as a city.”

Here’s a couple of the runner-up entries:

Santa's supply chain

 

Santa's logistics

Think you could do better? Put your thinking cap on, and keep an eye on unbelievablechallenge.com for a chance to enter next year.

Get your Christmas logistics fix with this Euro Truck Simulator

Father Christmas is looking for logistic professionals who want to help out with Santa’s substantial delivery backlog. 

Despite what fable tells us, Father Christmas/Santa/St. Nick is secretly a long-haul truck driver. The reindeer and sleigh are just a cover… sshh let’s keep this between us eh?

Now you can make like Santa and get in on the logistics game from the comfort of your own home with Euro Truck Simulator 2.

The wildly popular truck simulator has just been gifted a sizeable update in time for Christmas – the Polar Express 2014 event adds a selection of icy new truck designs to proceedings, unlockable through completion of a festive-themed challenge. The challenge? Ferrying the  pallet of ‘Christmas Gifts’ across Europe (or more specifically, the distance between the game developer’s offices and The North Pole).