Lights, music, action! Hugo Britt recounts his experience of the spectacular opening keynote at this year’s Coupa Inspire conference.
The Faculty’s Hugo Britt recently attended Coupa Inspire ’16, a dynamic conference bringing the Coupa community together in San Francisco, California.
Doof, doof, doof, doof.
I’m sitting in the Grand Ballroom of San Francisco’s stunning Westin St Francis hotel and the place is packed. The Coupa Inspire ’16 conference is just about to be launched, and all the seats are taken. People are lining the walls and spilling into an adjoining hall, complete with a big screen set up to cope with the numbers.
Outside the hotel lies San Francisco’s famous Union Square, most of which is taken up by an enormous pavilion bearing the Coupa Inspire logo. This is where the exhibiters spruik their products, and also where the 2000 or so delegates gather for breakfasts, lunches and networking.
The tent itself is generating a lot of interest among the locals – I was stopped by onlookers on more than one occasion, who asked me what the tent was for and what was going on in there. You could even hear the word “Coupa” shouted by tour guides from the top decks of the red buses regularly cruising past the square.
In the tent it’s dark, with spotlights flashing around the room, and the music is turned up LOUD. I can feel my ribcage vibrating: doof, doof, doof, doof. The guy at the sound desk receives a cue and, unbelievably, doubles the volume. Into this buzzing, clubby atmosphere, walks Coupa CEO Rob Bernshteyn, and the crowd roars.
Coupa has to be applauded for the vibrant culture it has created. The 600-strong Coupa team’s enthusiasm is infectious, and the marketing is superb, giving the whole conference the atmosphere of a celebration. This celebratory buzz can be felt in the brilliant ‘Freedom‘ video, featuring the team lip syncing and dancing around their head office and Union Square.
Bernshteyn stresses that Coupa isn’t a technology company. Rather, it’s a “value as a service” organisation. Simply put, it’s about discovering, realising and optimising the value for its customers.
The numbers are impressive. Coupa has been adopted by hundreds of businesses globally, representing millions of users, and over two million suppliers on its open business network. Together, Coupa users conduct tens of millions of transactions per year, with approximately $200 billion in spend under management.
Building on Data
All of this activity on the system generates a vast amount of data, and the developers at Coupa take full advantage of its potential. “Think about what can happen”, says Bernshteyn, “when we combine the insights around the billions of dollars running through our system”. Customers have access to real-time benchmarking that shows how you are tracking against the entire Coupa community.
Bernshteyn also takes the opportunity to launch Perfect-Fit Benchmarks, which enable users to understand savings, invoice cycle time and more by industry and by category. This vertical application means the AI can predict the right time to buy specific products and services based on historical data.
Bernshteyn circles back to Coupa’s catch-cry: rethinking the possible through measurable value creation.
The software’s popularity comes down to the platform’s simplicity, efficiency and ease-of-use, designed to gain maximum visibility of what you’re buying and who you’re buying it from. The phrase “suite synergy” (at first I thought they were saying “sweet” synergy), is used constantly at this conference, referring to the single unified platform that has vanquished the decades-old frustration of software products not speaking with each other.
As Bernshteyn leaves the stage, the DJ enthusiastically takes the opportunity to rattle our eardrums again. I walk past him on the way out, and he has an excited gleam in his eye – he knows that we’ve got a huge event ahead, with more inspirational keynote speakers (including Sir Richard Branson), more exciting product launches…and plenty more opportunities to turn the volume all the way up.
Stay tuned for more from Coupa Inspire in the coming days!