Murray Chenery's Big Idea

Procurious Big Idea #29 – Buying The Right Expertise

Murray Chenery, Executive General Manager of Brand for CPA Australia, highlights the importance of having procurement onside as a partner.

Murray, having purchased over $1.8 billion of marketing communication, talks about the importance of procurement as a partner to marketing, but also ensuring that the best marketing expertise is bought, not necessarily the cheapest.

See more Big Ideas from our 40 influencers