Jules Goddard Big Ideas Summit

Procurious Big Idea #6 – Challenging The Notion Of ‘Best Practice’

Dr. Jules Goddard, distinguished academic and our facilitator for Big Ideas calls for an end to ‘best practice’.

The good Dr. says that the notion of ‘best practice’ has really harmed businesses’ ability to create wealth during the last 10-15 years. It’s a pursuit that needs to stop.

Watch: See more Big Ideas from our 40 influencers