You never know who’s watching you on social media, there’s every chance it’s your dream employer. Here’s how to make sure you get noticed and get that job!
We live in an era when we have the ability to access information in a fraction of a second. Technology has allowed us to accomplish tasks and reach out to people in ways we never thought possible, even 20 years ago.
Social media is the beast that holds much power in our success or demise. It can crumble a person’s reputation with a tweet, or catapult it. The bottom line is that the user must navigate with extreme caution.
Searching for the job you want can be exhausting. The whole process is time-consuming and impersonal, and it can be difficult to demonstrate your full range of qualifications.
We’ve come up with ten ways to leverage social media in order to look more desirable to employers.
1. Get On Board!
If you don’t have social media accounts and you’re not close to retirement, get at least one now! LinkedIn is the most popular job search site, where an estimated 95 per cent of recruiters search for their candidates.
Employers also look to social media sites like Instagram, Facebook and Twitter to get a more personal take on a candidate and make sure that they fit in with the culture of their company.
2. Maintain Your Account
You should set up a strong profile and use keywords that highlight skills that potential employers may search for. As you develop new skills or complete certifications, let them know!
Potential employers want to see that you keep active on your profiles, but you don’t need to get overwhelmed trying to show your activity every single day on every single site. Just a little something every few days goes a long way.
3. Become a Social Butterfly
Remember, you have a choice of what to entertain and engage in, so choose wisely. You don’t have to put your entire personal life out there just to make yourself seen. In fact, that disposition has the potential to deter prospective employers and only serves as a distraction. Instead, it’s best to like, share, comment, tweet and retweet relevant information in your field and follow sites that interest you professionally.
The more you get your name in front of businesses, the more it’ll stick and show them that you are relevant and up to speed in the industry.
4. Use Discretion
By all means, be authentic, but if you desire to use social media as an avenue for potential employment, you must remember that once it’s out there, it stays out there. Photos, comments and posts can come back to haunt you with a vengeance.
It’s important to be mindful of the persona you illustrate online. Companies want someone who can represent them professionally at all times and not compromise their reputation. If you do post highly personal photos, you should keep your account private.
5. Make an Impact
Use your social media platform to gain followers by posting information that your audience will appreciate. Gaining followers will not only show employers that you have something to say and can influence the community, it will also give you the confidence to continue to make an impact.
6. Keep It Positive in the Job Search Process
It’s not easy being unemployed (or underemployed). It can take a toll on your self-confidence and your ability to land a new position, so why remind yourself of that?
Avoid using the word “unemployed” and instead highlight what it is that you are looking for. Your profile will sound much more ambitious and will remind employers that they need you as much as you need them.
7. Read Between the Lines
Actually, employers are the ones that will read between the lines, so be sure to cross your T’s and dot your I’s. Using the correct punctuation and grammar on your page and in your comments will show your potential employer how well you actually communicate.
Everyone loves to highlight their “excellent written and verbal communication skills” on a resume, then fail to proofread a comment left on a company Facebook page or description paragraph on their profile. Make sure to stay consistent with whom you describe yourself to be.
8. Get Endorsed
Since LinkedIn is one of the top job search engines, it is important to get endorsements from other professionals within the network. Your connections are allowed to endorse you, or legitimise your skill set. You can ask former bosses or coworkers to write recommendations for you, and you can certainly return the favor.
Creating several symbiotic professional relationships online can only help you. The more high-quality references you can get, the better.
9. Keep It Simple
We know … you have so many awesome qualities it’s hard to narrow it down. But simplicity is key in a great professional social media page. Narrow down your descriptors to what you want employers to know.
You may think you are offering readers a way to get to know you better, but all the extra words serve as a distraction. Get down to the essentials and stick with it.
10. Dress for Success
This seems simple, but you’d be surprised at how many people fall short with this. Your attire should lean toward the conservative, business casual side.
Social media has become a place of validation in our society, and many users look for approval from others in the looks department. Professionally, it’s an entirely different ballgame. Again, be authentic and be yourself, but err on the side of caution.
The Social Media Payoff
If leveraged correctly, social media can distinguish you from your competition without having to even step foot outside of your home. You can make yourself the most sought after in your field, or you can get lost in the shuffle of mediocrity.
If social media overwhelms you, it’s OK. You don’t have to do it all. Simply pick whichever social site works for you and stick with it. Something is better than nothing, and as with almost anything else, you get out what you put in.
This article was written by Nicola Yap and originally published on Eminent SEO. Follow @EminentSEO for more top tips!