Tag Archives: career management

10 Ways Social Media Can Get You Hired

You never know who’s watching you on social media, there’s every chance it’s your dream employer. Here’s how to make sure you get noticed and get that job!

We live in an era when we have the ability to access information in a fraction of a second. Technology has allowed us to accomplish tasks and reach out to people in ways we never thought possible, even 20 years ago.

Social media is the beast that holds much power in our success or demise. It can crumble a person’s reputation with a tweet, or catapult it. The bottom line is that the user must navigate with extreme caution.

Searching for the job you want can be exhausting. The whole process is time-consuming and impersonal, and it can be difficult to demonstrate your full range of qualifications.

We’ve come up with ten ways to leverage social media in order to look more desirable to employers.

1. Get On Board!

If you don’t have social media accounts and you’re not close to retirement, get at least one now! LinkedIn is the most popular job search site, where an estimated 95 per cent of recruiters search for their candidates.

Employers also look to social media sites like Instagram, Facebook and Twitter to get a more personal take on a candidate and make sure that they fit in with the culture of their company.

2. Maintain Your Account

You should set up a strong profile and use keywords that highlight skills that potential employers may search for.  As you develop new skills or complete certifications, let them know!

Potential employers want to see that you keep active on your profiles, but you don’t need to get overwhelmed trying to show your activity every single day on every single site. Just a little something every few days goes a long way.

3. Become a Social Butterfly

Remember, you have a choice of what to entertain and engage in, so choose wisely. You don’t have to put your entire personal life out there just to make yourself seen. In fact, that disposition has the potential to deter prospective employers and only serves as a distraction. Instead, it’s best to like, share, comment, tweet and retweet relevant information in your field and follow sites that interest you professionally.

The more you get your name in front of businesses, the more it’ll stick and show them that you are relevant and up to speed in the industry.

4. Use Discretion

By all means, be authentic, but if you desire to use social media as an avenue for potential employment, you must remember that once it’s out there, it stays out there. Photos, comments and posts can come back to haunt you with a vengeance.

It’s important to be mindful of the persona you illustrate online. Companies want someone who can represent them professionally at all times and not compromise their reputation. If you do post highly personal photos, you should keep your account private.

5. Make an Impact

Use your social media platform to gain followers by posting information that your audience will appreciate. Gaining followers will not only show employers that you have something to say and can influence the community, it will also give you the confidence to continue to make an impact.

6. Keep It Positive in the Job Search Process

It’s not easy being unemployed (or underemployed). It can take a toll on your self-confidence and your ability to land a new position, so why remind yourself of that?

Avoid using the word “unemployed” and instead highlight what it is that you are looking for. Your profile will sound much more ambitious and will remind employers that they need you as much as you need them.

7. Read Between the Lines

Actually, employers are the ones that will read between the lines, so be sure to cross your T’s and dot your I’s. Using the correct punctuation and grammar on your page and in your comments will show your potential employer how well you actually communicate.

Everyone loves to highlight their “excellent written and verbal communication skills” on a resume, then fail to proofread a comment left on a company Facebook page or description paragraph on their profile. Make sure to stay consistent with whom you describe yourself to be.

8. Get Endorsed

Since LinkedIn is one of the top job search engines, it is important to get endorsements from other professionals within the network. Your connections are allowed to endorse you, or legitimise your skill set. You can ask former bosses or coworkers to write recommendations for you, and you can certainly return the favor.

Creating several symbiotic professional relationships online can only help you. The more high-quality references you can get, the better.

9. Keep It Simple

We know … you have so many awesome qualities it’s hard to narrow it down. But simplicity is key in a great professional social media page. Narrow down your descriptors to what you want employers to know.

You may think you are offering readers a way to get to know you better, but all the extra words serve as a distraction. Get down to the essentials and stick with it.

10. Dress for Success

This seems simple, but you’d be surprised at how many people fall short with this. Your attire should lean toward the conservative, business casual side.

Social media has become a place of validation in our society, and many users look for approval from others in the looks department. Professionally, it’s an entirely different ballgame. Again, be authentic and be yourself, but err on the side of caution.

The Social Media Payoff

If leveraged correctly, social media can distinguish you from your competition without having to even step foot outside of your home. You can make yourself the most sought after in your field, or you can get lost in the shuffle of mediocrity.

If social media overwhelms you, it’s OK. You don’t have to do it all. Simply pick whichever social site works for you and stick with it. Something is better than nothing, and as with almost anything else, you get out what you put in.

This article was written by Nicola Yap and originally published on Eminent SEO. Follow @EminentSEO for more top tips! 

Best of the Blog: Win The Web – Spin A Personal Brand That Will Get You Noticed

Think you don’t need to worry about how your personal brand appears online? Think again! 

Everyone loves a good throwback article, which is why we’re hopping in our time machine to bring you back some of the biggest and best Procurious blogs. If you missed any of the golden oldies, look no further!

This week, we’re revisiting an article by Lisa Malone  who offers some advice on how to polish your online brand. 

There’s no escaping your online personal brand. Whether you like it or not, all your social media accounts are a direct reflection of you – and your organisation. The content you share, or lack thereof, will be under scrutiny from colleagues, employers, employees, suppliers and influencers.

It’s crucial to take ownership of your online presence by defining your own brand. Take charge of what your profile says about you and reap the professional benefits!

Why Does My Personal Brand Matter So Much?

Online connections are the new business currency.  We all prefer to do business with people that we like and deem trustworthy. In developing a stellar personal brand and building your network, you invite connections to get to know you, observe your integrity and build trust before you’ve even met them in person.

As a prospective employee you can bet that your interviewer/future employer will have already scoured your LinkedIn, Twitter and any other accounts they can access. All of these give an insight into who you are both personally and professionally. Make sure you stand out for the right reasons.

It’s just as important to have a killer online profile as a manager. People want to work for bosses who are well connected, and therefore influential. If your profile is underdeveloped, you appear ‘un-connected’ and risk deterring the best talent. People aspire to work for great bosses that can help grow their careers and they will make the first assessment of this by your online brand.

As a procurement professional, the impetus to have a strong online brand is even more important. Before any business development meeting or negotiation, you can be sure your supply-side counterpart will have looked at your profile, seeking information on what matters to you and your experience.

Where Do I Start?

If you know that your online presence could do with a bit of a revamp but aren’t sure where to begin, it’s self-auditing time!

Spend some time considering how you come across as a person. Are you consistent and authentic across different profiles? Would your network be interested in the things you are saying or sharing? What could you change to get yourself noticed by the right people?

Top Tips For Building Your Brand

Once your initial self-audit is complete, there are some key things to remember as you work on expanding your online presence.

1. Leverage Your Key Influencers

To be noticed online, you need a large network of followers. In the early stages of brand development, building an audience is easier said than done, no matter how brilliant your content is.

A more efficient approach is to leverage key influencers in your industry. Promote and share their work, cite them in tweets and reference them in your content to gain access to their audiences and encourage them to, eventually, return the favour. It takes time and commitment but your efforts will be noticed – just one retweet can make a big difference to your social media clout.

2. Don’t Be a Social Media Robot

You’re a real person so don’t shy away from showcasing the more interesting sides of your personality. If we were all to manage our online accounts with a strictly formal and robotic approach, the social media sphere would be a colourless and dreary place to hang out.

It’s the unique quirks of your personality that people are interested in so it’s unsurprising that the most individual posts with eye-catching photos on Procurious or Twitter are the ones which earn the most likes, shares and retweets.

3. Connect, connect, connect

Building a network is a never ending task so make it part of your daily routine.  Invite friends, colleagues and other connections you meet through events to join you.

On Procurious, we strongly recommend connecting with any and all of the members across our 140+ countries who interest you – perhaps they work in the same industry; manage the same category or perhaps you’d just like to know more about procurement practices in Fiji!

4. Don’t fool yourself – Worlds collide!

Particularly when it comes to Twitter, I’m often asked about whether it’s better to maintain separate personal and professional accounts, or opt for a single social media profile.

In my view, aside from the time management benefits of having just one account to feed, your personal brand is the sum of everything you do – or that is said about you – online.

Trust grows from authenticity. So regardless of how you structure your profiles online, both personal and professional will reflect your overall brand.

If in doubt when posting online, follow this checklist:

  • Does this add to the conversation?
  • Are there any spelling mistakes here? 
  • Does it make sense, would you really talk like that?
  • Would I care if my boss or, more importantly, my mum, read this?

5. Lose the Mask

 Unless you’re batman, you don’t want to keep your identity an online secret. Make yourself searchable on social media by using your full name and your current role. Add up to date photographs so people can put a face to a name.

And make sure your Twitter handle (or gmail account) isn’t some obscure, irrelevant gabble from your teenage years!

Who’s Getting It Right?

If you’re still in need of some further inspiration, look no further than Marie Forleo, entrepreneur, writer and creator of a socially conscious digital empire, enjoyed by millions. Whilst you don’t have to develop your online presence on quite such a large scale, Marie’s website might inspire and motivate you to better your brand!