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Take The Disney Approach To Procurement

Learn how to drive procurement change programmes like a Disney Executive.

Founder Tania Seary and the Procurious team are at Walt Disney World Florida for ISM2017. Today, she shares some timely advice on  what Procurement can learn from the famous Disney Formula.

Here’s a little-known fact – I used to work for the Walt Disney Company. Over twenty-five years ago I was a Marketing Co-ordinator in Disney’s International TV Department based in Soho Square, London.

The rest of the team (not me, unfortunately) used to travel to Cannes for the TV Festival each year to support our roll-out of Disney Clubs. It was all very glamorous (for some) and very educational for me.

In one way (at least), I was a perfect fit for a job with Disney. If you’ve ever caught one of my podcasts here on Procurious or elsewhere, you may have heard my voice.

Let’s just say it’s “unfortunate” – quite high in pitch, scratchy…not pleasant! Some of my friends at the time claimed that my role with Disney was actually as the voice-over for Minnie Mouse. Cruel, but understandable!

I learned so much during my time there, but today I want to focus on what I picked up by experiencing the Disney marketing machine first-hand. I am sure many of you have heard about “the Disney formula”, which involves a core asset (the story) being rolled out and leveraged in its many formats.

My short-hand way of summarising this phenomenally successful technique is to categorise the formula into “the book, the movie, the merchandise, the ride – and the tweet”.

Drive Procurement Change Programmes like a Disney Executive

CPOs today are paid to drive global change – but are the programmes we put in place really that effective? Deft change management is what separates the good from the great.

I want to encourage you all to take a very professional, systematic approach to driving change with this Disney-inspired formula.

The Book

At the heart of every Disney project lies the book, or the original script. For CPOs, our “book” is the business case for the change program. This proposal, or argument for action, is the foundation of your change programme that must win the endorsement of your senior leadership team. Without the business case, your campaign has no foundation and will always be on shaky ground.

My advice is to treat your “book” the same way that the world’s best authors approach their craft – write, re-write, and re-write again until you’re 100 per cent confident that you’ve created a rock-solid, engaging business case that meets your organisation’s requirements.

The Movie

Think about some of the lengthy classics that Disney has converted into film. Whether it’s The Jungle Book, The Hunchback of Notre-Dame or Treasure Island, the editors have managed to bring the story down to an average of 1.5 hours. Your “movie” is the public, dramatic expression of your story.

Not everyone will have the time, nor the interest, to read the business case for your change programme, so it’s important to condense it into a version that’s palatable for all. In the corporate world, this is often referred to as “the deck” – or even just a snappy executive summary. 

The Merchandise

Disney has always done an amazing job of licensing their characters to consumer goods companies. Procurement, on the other hand, is notoriously poor at marketing themselves internally.

I’m not suggesting that you order in a range of paperweights or mousepads to promote your change management programme, but it’s worth considering an effective logo or even a slogan that will encapsulate and amplify your message.

Why not reach out to your colleagues in marketing for their creative input? 

The Ride

When I worked at Disney all those years ago, the most profitable part of the business was their theme parks. As part of their marketing formula, amusement rides were based on Disney’s most popular movies and TV shows. But how can this be applied to your change management programme? 

Well, I once heard that if you want to get a message across to employees, you need to communicate it eleven times before it’s absorbed. Why eleven, I have no idea! This is where the ride comes in.

Once you’ve converted your “book” into a “movie”, hop on “the ride” which will repeat the same message over and over again until your program has been accepted.

It doesn’t necessarily need to follow the same track – best-practice communication involves delivering your message via multiple platforms (newsletters, emails, the company intranet, posters and social media) to keep the message fresh and engaging.

A Modern-Day Addition: The Tweet

When I was at Walt Disney, there was no social media. I’ve just checked the #Disney hashtag on Twitter and it’s incredible to see how many accounts they’re running concurrently: @Disney, @DisneyPixar, @WaltDisneyWorld, @Disney Channel, @DisneyMusic. This doesn’t even cover the individual hashtags dedicated to each new movie, along with a legion of unofficial, fan-based accounts.

Disney understands that social media is essential for getting their message to where their audience spends its time. CPOs need to take the same approach. Social media, used intelligently, is an irreplaceable tool in their global change management kit.

Yammer, Procurious and LinkedIn are just some of the many platforms that can be used to engage and influence your team to help them understand the why – and the how – of your change program.

I’ve looked to Disney for my inspiration due to having first-hand experience with their marketing techniques all those years ago in Soho. However, they certainly aren’t the only organisation with a magic formula.

If you’re considering a change management programme, save yourself some time and energy by finding your own inspirational company who demonstrate best-practice, steal their formula, and get to work!

Tania will be delivering her top tips at ISM2017 on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm. Visit Procurious in the exhibit hall at booth 439!

Getting The Biggest Bang For Your Buck At A Procurement Conference

Game-on! There’s a right way – and a wrong way – to approach a major procurement conference. With your company making a significant investment to have you there, here are five tips to help you demonstrate an impressive ROI. 

 

This morning marks the start of the world’s biggest procurement and supply management conference. Let’s imagine, for a minute, that you’ve hit the fast-forward button and find yourself on the other side – bags packed, standing outside your hotel and waiting for a cab.

How do you feel? Exhausted but satisfied that you’ve made the most of every minute? Or a little bit … guilty? As your taxi pulls away and heads for the airport, will you wonder whether you should have spoken to just a few more people? You’ve attended plenty of sessions, but why didn’t you take more notes?

I know the feeling. It’s so easy to snooze your way through a conference, but it’s crucial that you don’t!

It’s my third year attending ISM’s annual extravaganza, and I’m starting – just a little – to feel like a bit of a veteran. As such, I want to do what old-timers do best, and share some advice to other conference-goers. Whether it’s through attending the best of the best speaker sessions, or through networking like a champion, I’m going to show you five ways to get the most bang for you buck.

It’s not a vacation

Remember the glory days when going to a work conference was, essentially, a bit of a treat? Sure, you had to attend a number of presentations but, in exchange, you were gifted a few days out of the office, possibly at a semi-exotic location, and a few cocktails at the bar with your peers.

Today it’s considered an absolute, and rare, privilege to be selected to represent your company at a major professional-development event. Budgets and headcounts are increasingly slashed, which means getting the approval to attend a conference borders on the extraordinary. As such, you can bet you’ll need to demonstrate a pretty sizeable ROI.

But you’ll only make the most of it if you’ve prepared well in advance and bring your A-game to the event itself.

  1. Have a plan

I’ve been busy interviewing members of the ISM2017 Conference Leadership committee (including  Lara Nichols, Naseem Malik and Howard Levy), and they’ve all stressed the importance of having a plan for the next four days.

It’s absolutely crucial to understand your key conference objectives in advance. What do you, and your organisation, want to achieve? Maybe your employer is keen for you to find new suppliers, gain market intelligence, or benchmark information? You might have some personal objectives such as finding a mentor or even a new job, or want to use the opportunity to position yourself as a thought leader.

The crucial point is that these events are no longer just about the individual attending.  Attendees need to multiply the investment and make sure that everyone in the team benefits from their learning from this event. This is why it is important for you to “amplify” what you learn back into your team. 

  1. Familiarise yourself with the agenda

Depending on the conference’s size, there could be dozens of sessions, many of which will happen in tandem. Take some time to constructively assess the schedule with your own objectives in mind. Select topics and sessions that are most relevant to you, and think about what will be relevant to your company, too.

Prioritise and plan your itinerary, but don’t overdo it! Be realistic about how much you can achieve, how many sessions you can logistically make it to – and how much information you can actually absorb.

  1. Become a social-media anthropologist

Nothing says “conference efficiency” quite like an advance perusal of the speakers and attendees list. It might seem extremely forward, but an invitation to connect ahead of the event via LinkedIn, Twitter or Procurious is actually pretty flattering. And, if you’ve got the courage to go one step further and send a personal message, you’ve got a great conversation starter when you eventually meet in person.

If online meet-and-greets aren’t your style, you can still benefit from researching the backgrounds and careers of attendees or speakers. This will help you to decide who you are most keen to talk to and if attending certain sessions will be worth your while.

Make sure you upload your full biography and a fabulous profile picture onto the conference App so people can find, and reach out to, you too!

  1. What’s your end game?

You started with the end in mind, you arrived at the conference armed with your objectives and a commendable knowledge of the agenda and speakers. Now you need to decide what sort of report you’re going to present back to your team.  A PowerPoint? Notes?  It’s useful to have an idea of this before the conference kicks off so you can simply fill in the gaps because,  let’s face it,  if you promptly present a comprehensive report to your peers after the event, you’re far more likely to be selected to represent the team going forward.

So, armed with this “straw-man” of your report, attend your sessions of choice and take notes. Engage with your peers to learn their views and insights, and include those in your report too. Go directly to speakers and suppliers and ask them for material that you can incorporate.

At ISM2017, don’t forget there’s a group of media professionals (including the team from Procurious) reporting on the conference – keep an eye out for blog articles with insights from the event, and catch the news from sessions that you weren’t able to attend.

  1. Share Your learnings

Use Twitter, Procurious and LinkedIn to share key learnings live from the event. Live updates and posts from the event can make you really popular back at the office and ensure that your whole team benefits from your attendance. Don’t forget the hashtag!

Are you at ISM2017? Don’t miss out on Procurious Founder and CEO Tania Seary’s top tips on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm.

And, when you drop into the Exhibit Hall, be sure to visit The Procurious team at booth 439 for advice on how social media can supercharge your procurement career.  

Who to follow on Twitter at #ISM2017

Heading to ISM2017? Digital-savvy delegates know that alongside the audible buzz of conversation heard at the event, there’s another rich dialogue taking place – on social media.

With an estimated 2,500 supply chain and procurement professionals en-route to ISM2017, there’s a lot to look forward to. From 21st to 24th May, delegates will share knowledge, learn and network with peers and industry leaders at the stunning  Disney Coronado Springs Resort in Orlando, Florida.

A stellar line up of speakers includes keynotes from former UK Prime Minster, David Cameron, Former Chairman of the Joint Chiefs of Staff, General Colin L. Powell and owner of Difference Makers Consulting, Annette Gregg.

But, before you print your tickets and hop on that plane, take a few moments to ensure you’re social-media ready. If you’re not keeping up with what’s happening online, you could be missing out on key information or opportunities!

First up, Procurious has an ISM group, which will keep you updated on all things ISM, including related articles and updates from the event itself.

Twitter has already seen a buzz of activity around the official event hashtag, #ISM2017. If you’d like to keep up to date with all of the online chatter but are struggling to know where to begin, this handy guide will get you off to a flying start.

And remember, even if you’re unable to attend the event in person, these social media channels are a fantastically convenient way for you to engage with and learn from some of the event’s key discussions.

Here are our top recommendations of people to follow on Twitter for ISM2017:

  1. Institute of Supply Management

    Let’s start with the obvious. There’s a number of key ISM Twitter accounts to follow via:

ISM’s official account: @ISM 

ISM’S official magazine account: @ISM_Magazine  (And a small heads up – The May issue of the magazine will be in your conference tote bag) 

ISM’s Chief Content and Engagement Officer, M.L. Peck: @MaryLuePeck She’s the brains behind a lot of the ISM initiatives you’ll see launched during the conference. She’s also a very strong advocate for women in procurement. 

2. Procurious

You can bet that our representatives from team Procurious will be out in full force throughout the conference.

Procurious Founder and CEO Tania Seary will be delivering her top tips on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm. And Hugo Britt, Procurious’ Content Director will be blogging and tweeting from some of the top sessions so both those in attendance and the wider procurement community can stay  informed.

When we’re not blogging, you’ll be able to find us in the exhibit hall at booth 439; we’d love for you to come and meet us!

Follow us on Twitter via: 

Procurious’ official account: @Procurious_

Tania Seary: @TaniaSeary

Hugo Britt: @HugoBritt81

3. Spend Matters

Spend Matters will be releasing the ‘50 Providers to Watch’ and ‘50 Providers to Know’ lists for 2017 at ISM2017. Besides highlighting some of the best in class procurement providers, they will also place a spotlight on relative (and promising) newcomers in the space.

Follow Spend Matters via @spendmatters 

4.  MFG Talk Radio

Instantly recognisable in their bright yellow jackets, the team at Manufacturing Talk Radio are the voice of manufacturing globally. Their live radio show broadcasts online to listeners all over the world in all manufacturing industries.

They’ll be conducting interviews with some of the best and brightest minds in procurement and supply chain to hear their thoughts on the current state of affairs and where the industry is going to go from here.

Follow MFG Talk Radio via @MFGTalkRadio

5. Lara Nichols,  SVP Head of Procurement NFP

Lara is Chair of the ISM2017 Conference Leadership Committee and co-leads the Bottom Line Learning Track.

Lara will be presenting a session at ISM2017 entitled Are Your Contracts Doing Their Job? where she  will be joined by Tim Robb, EVP General Counsel, NFP.

Last week Procurious caught up with Lara who gave some excellent advice on how to get the most out of ISM2017, revealed what she’s most looking forward to and explained how to not Bore the Board!

Follow her via: @LaraNichols 

6. Brendan O’Connell, Director Design, SEO & Social, ThomasNet

Brendan will be at Booth 526 with the ThomasNet team supplying Supplier Risk and Evaluation Reports. He’s very active on Twitter and sure to keep you up to date on everything that’s happening in the exhibit hall!

Follow Brendan via: @BrendanOConnel

 7. Daniel Perry, Senior Account Executive, EcoVadis

Daniel will be representing Ecovadis in a panel discussion on Sunday 21st May, titled Do you Have a 360 Degree View of your Suppliers?  In his own words, Daniel wants to “save the world by improving the sustainability of global supply-chains”.

Follow Daniel via @DanielRossPerry

Can Procurement See Past The End Of Its Nose?

Procurement must learn to think the unthinkable, predict the world weather forecast and look further than the end of it’s own nose when it comes to technology in order to remain relevant!

The Procurious London Roundtable was sponsored by Basware

Procurement 4.0, Cognitive Procurement and Thinking the Unthinkable were among the hot topics canvassed at last week’s inaugural meeting of the Procurious London Roundtable.

Packed with leading-edge speakers, a ready supply of valuable expertise, peer-led market intelligence, and networking, CPOs were unanimous that a reimagined Procurement must be the business’ source of market intelligence on these issues – if it is to secure and maintain a “seat at the table”.

Speakers addressed everything from global politics to AI and making it ito the C-Suite. If you’re intrigued to hear what they had to say, look no further; we’ve managed to pack the finer points into one, handy article!

Learning To Talk Across The  Lily-Pads

Nik Gowing, BBC Broadcaster,  Visiting Professor at King’s College and Big Ideas Summit 2016 Speaker,  joined the roundtable to provide an update on Thinking The Unthinkable.  Unthinkables are critical events that are not being considered or prepared for by organisations or by our governments around the world.

From Brexit to the election of President Trump;  from Putin’s invasion of Crimea to upcoming European elections, unthinkables have been occurring frequently over the last few years and they’re not letting up! In fact, if anything, unthinkable events are happening more rapidly than ever before.

Nik firmly believes that, in a world of social-media, time-scales for unthinkables which were once 20 years could now be 20 months, 20 days or as little as 20 minutes!

Take the infamous United Airlines (UA) flight as an example. Last month,  a passenger was violently dragged off a plane, the incident was filmed and then instantly shared around the globe. In a matter of minutes, UA’s reputation was destroyed and has perhaps threatened  the way airlines will operate in the future.

Nic’s advice for preparing for the future? Instead of destroying mavericks within our organisations, we need to turn them into visionaries and harness a culture where they can thrive. Nic has likened the current situation to frogs on lily pads – everyone is sitting in the same pond but not talking to one another – we need to find a way to come together and talk.

Grab An Umbrella And Face The Future

Justin Crump, CEO Sibylline, shared Nic’s concerns for the future and expressed his desire for organisations to address the current void of awareness about, and study of, the corporate security intelligence environment.

An intelligence-led approach to managing risk and predicting disruptions to your business  is absolutely the  way to go. It allows you to work out when you might be forced to take risks and when it’s worth taking them!

But how do you go about doing this? It all starts with reading your morning paper with purpose! Justin suggests you ask yourself why you’re reading it  and how and why it’s relevant or interesting to you. Consider where your clients work and where your supply-chain  is based. If missiles started flying over a particular country, would it be critically damaging to your business?

It’s possible, and preferable, to turn reading the news into a data-collection process by collating information and highlighting the important areas to disseminate to people within your organisation.

If in doubt, implement the ADAM model:

ASSESS – Understand your business and your world and what these interactions mean to you

DECIDE – Derive actions to help mitigate risks and refine into an achievable plan

ACT – Implement planned actions

MONITOR  – Use ongoing world risk register outputs to understand what is changing in your world. This will help you predict the world weather forecast and figure out when you’ll be needing an umbrella!

Looking Further Than The End of Your Nose

Eric Wilson, head of Basware‘s Purchase-to-Pay business for the Americas and APAC, discussed the critical actions CPOs can take today in order to safeguard against technology obsolescence. When 90 per cent of technology is about to become irrelevant can procurement implement a watertight process that evolves with industry trends?

Eric asked our roundtable attendees to consider the following scenario:

A new CPO comes into an organisation and instantly sees that there is  a problem with procure-to-pay and maverick spend.  They know they can save a whole load of money for the business. They challenge their employees to develop a business case, which a cross functional team evaluates and a score-card of criteria is developed.  Whilst this might sound like a totally reasonable approach there is a one major problem. Eric explained that the challenge with this process is that it focuses five inches in front of the CPO’s face; they’ve seen a problem and they’ve fixed it.

Remember Siebel? Not so long ago it was the best CRM system you could possibly use and was responsible for shifting the entire workplace environment into customer relationship management. Anyone who hadn’t bought Siebel already was about to and huge investments were made.

But, almost overnight, it became completely obsolete thanks to arrival of the Cloud. Siebel went bust, many a CMO lost their job and money was wasted, all because no-body looked further ahead.

Eric explained that the next wave of procurement technology is not just about the traditional goals of visibility, control and savings.  Harnessing the value of the transactional data running through the system will be key.

Given the way tech is trending, particularly AI, within three years 90 per cent of procurement tech will be obsolete.  People will not raise requisitions – robots will! And procurement must prepare for that.

What’s Holding Up Cognitive?

Pascal d’Arc, former GM of Cognitive Scale, talked us through the journey to cognitive and what some of the practical applications are in today’s world. Is cognitive really all the fuss it’s hyped up to be?

Judging by some of the fascinating examples Pascal gave us, absolutely! One such example was a cognitive system that had been given the ability to experiment with building a drone. The resulting machine had a frame shape which was modelled on the pelvis of a flying squirrel, representing something very close to nature.

But why is the progress of advancing and using cognitive tech so slow, what’s holding us back in procurement? According to Pascal it comes down to a number of things:

  1. The technology so far has been very experimental. There has been a sense of frustration towards IBM but they are still experimenting
  2. Expectations are huge. We are often missing the low hanging fruit when it comes to deciding what to tackle
  3. Procurement isn’t a key investment area…yet! Fintech and healthcare are the current priorities

Aiming For The C-Suite

Damian Walsh, Partner at Heidrick & Struggles,  gave our CPOs some top tips on what it takes to get to the very top. How do you successfully move on to a bigger CPO role, step up to CEO or take on a non-executive role.

  • Whatever it is you want to do, tailor your approach accordingly
  • Be clear about what you want and position yourself for it
  • Be clear about what you have to offer – think in terms of business solutions. There is no such thing as a “transport”company any more
  • Get your CV in order and make sure it’s accurate- so many people don’t!
  • Manage the search firms – be selective and understanding and clear about what you’re looking for
  • Work on your personal brand- thought leadership, speaking engagements etc.
  • Work your business and personal networks

The Procurious London Roundtable was sponsored by Basware

If you’d like to secure your seat for our second London Roundtable on 11th October 2017, please register your interest with Olga via Olga.luscombe@procurious.com