Tag Archives: influence

Your Top 4 Tech Tools for Influence

Want to up your influence and get some engagement for new ideas? Then you need these tools to help out-contribute the competition…

Photo by Elijah Macleod on Unsplash

Influence is always a matter of consistently making a more valuable contribution to your target market than your competitors. The challenge is that consistency takes time – how much time depends on how smart you get.

Recently I was speaking with a procurement professional who was struggling to find time to create content. His influence within his networks was growing, but he was stuck in the trap most of us get caught in – focusing on stakeholder management. My advice was to apply the 6:3 rule. Schedule and commit to six solid hours once a quarter, then three hours every week to ‘out-contribute’ your network.

To break 6:3 down into its simplest form – once a quarter you focus on creating a large piece of cornerstone value. This could be a video, podcast interviews or an emerging trends report. The most important factor is that it’s tailored and valuable to your target audience.

This then gets broken down into a number of smaller pieces of content over the next 90 days, such as articles, social posts or ‘Trend Update’ emails. The three hours each week is then spent keeping on top of industry news and trends. Pulling out key insights, saving them for the next quarters content drive and sharing them within your network via email or social media.

Sound like too much? Consider this. The latest research shows that it takes 10 ‘touch points’ to get someone to take action on a new idea or product. However unfortunately most of us give up after one or two attempts to get real engagement. The good news is it’s easy to increase your output with the right support. Here are my top four simple tech tools to keep your influence on track:

Flipboard

Flipboard runs my brain. It’s an online magazine that allows you save articles straight from your smart phone under a variety of different topics. Any time I find something interesting, I save it to my Flipboard magazine and then once a week (usually early Monday morning over coffee) I go through everything and decide what to share. I have a magazine for content, one for possible podcast guests, one for industry events, and so on.

Buffer

Buffer is a great social media scheduling tool. There are tons out there at the moment, with varying degrees of functionality. However I’ve found Buffer has the simplest interface on a mobile device – which is where I spend most of my time. It basically allows you to create and then schedule posts across nearly every social media platform. In just half an hour (again usually a Monday morning) I can schedule the core posts for the week and then just top up as the week unfolds.

Unroll.Me

This website changed my email life. It’s a free tool that takes your email address – then scours your account to find every single subscription – creating a long list from which you can unsubscribe en mass. However that’s not all. You can then add the rest to your ‘Rollup’ – which gets sent as a short summary of every single newsletter you wanted to keep – all in one email. Hours of Inbox space given back. You’re welcome.

Canva

Canva has been a complete game changer for graphic design. A super-simple design platform – it offers a huge amount of quality free presentation slides and social media templates for those that want impact without the hassle. However, if you want to take it up a level – you can also upload your own templates and change the text and images as you need them. Best of all you can do it all on your smartphone in 30 seconds from the back of a cab, which is my test for anything that claims to be time-efficient.

Staying ahead of the ideas and trends in your space – then having the time to translate them with your own insights takes work. If it didn’t, everyone would do it. But if you can get the right schedule and tools in place, “I don’t have time” should never be an excuse.

Julie Masters is a globally recognised expert in influence, authority and thought leadership. She is the CEO and Founder of Influence Nation and Founder of ODE Management – responsible for launching and managing the careers of some of the worlds most respected thought leaders. Julie is also the host of the soon to be launched weekly podcast Inside Influence. An exploration into what it takes to find and own your voice – and then use it to drive a conversation, an idea, an industry or a Nation. To subscribe check out iTunes or her website.

The Three Keys To Building More Influence

How are you letting perfection get in the way of offering an important (and influential) contribution?  

By Rawpixel.com /Shutterstock

Have you ever wondered why some people are able to lead and influence those around them while others are left out in the cold?

They may be less charismatic, a poor presenter or frightfully timid, yet they influenced the other party enough to move them through to a decision where perhaps you couldn’t?

In many cases, the element that stood them apart from the crowd was nothing more than trust – trust that that person was genuine, capable and had the integrity to stand by their word.

Confucius said: “Better a diamond with a flaw than a pebble without”. Voltaire wrote: “Perfect is the enemy of good”.

In decades past, huge fortunes were made by organisations that understood this. Companies like General Electric, Westinghouse and Ford Motor Company all dominated their respective fields through this principle.

Very little has changed since those days – despite the increasing sophistication of advertising and corporate shine. The Nielsen Global Online Consumer Survey claims that only 33% of people now trust brands, while 90% of people trust service or individual recommendations directly from people they ‘feel’ they know.

I want you to pay attention to that last part – ‘feel they know’. What does it take to feel you know someone?

In my world that’s called influence. It involves sharing enough of yourself so that I trust your intent. It involves stepping out and letting your voice be heard. Having the courage to leave the jargon behind – and share real insights, predictions and opportunities based on the hard yards of your experience.

Those who can build this level of connection – either online or in your organisation – generate more engagement, have a greater impact on decision-making, a more frequent seat at the table and face less opposition when it comes to implementing change.

So how do we do it?

More process, less perfect

If the average social media feed – or corporate presentation – were to be believed, just about every single one of us would look like we’re a) getting the perfect results b) enjoying an endless cycle of tropical beach holidays, or c) tucking into the world’s best meal in the fanciest restaurant in town.

If we’re looking to create real engagement, a ‘polished and perfect’ image just won’t cut it.

It takes courage to show vulnerability and let people know that our results and lives aren’t always perfect (and therefore we aren’t always perfect). And yet – here’s the irony. That’s exactly the most impactful thing we can reveal.

Show me a mistake you made – and I will know you have the courage to pick yourself back up when things go wrong – the curiosity to get to the bottom of what doesn’t work – and the tenacity to keep going until a better solution is found.

Tell me about a question you haven’t been able to answer yet – and I will feel invited to contribute – impressed by your determination to always get better – and connected in the shared vulnerability of not knowing it all.

Essentially – I will feel something. As opposed to the disconnection we are often left with when only someone’s ‘best moments’ are shared.

Be intentional and capable

While we don’t want to portray a picture-perfect image, that doesn’t mean that we should be showing up looking tired, unprofessional or underprepared either.

If our goal is to build trust and influence others then it’s far more effective to be intentional, and to reveal those intentions to our target audience, rather than flounder around without direction.

We need to show that we’re capable of handling the challenges that are thrown at us. We might make mistakes along the way, but we also need to make it crystal clear that we have a clear direction about how we will move forward despite setbacks.

Talking about what is important to us, the ideas behind our intentions, the experiences that led us to those ideas and our goals for the future – these are the traits of trusted leaders.

Take us on a journey

If you’ve been working on your project for weeks and had to scrap the whole concept and start again with a new approach, write about it!

Create a monthly update for your team or stakeholders. Start a blog. Let your audience know that you are there to out-contribute everyone else in your field. That you’re willing to share what you’ve learnt, and as a result the future trends, opportunities or challenges you see coming in your field.

They’ll appreciate the fact that you’re letting them follow your journey – and will value the end result infinitely more if they know your history and feel involved in the process along the way.

It also gives them more exposure to you as a person, and the longer they keep you in their lives, the more likely they are to trust you.

Many project managers make the mistake of keeping their project under wraps until it’s 100% complete – and ready to reveal to their organisation with a big fanfare.

The problem with that plan is that the audience hasn’t been taken along on the journey – so the end-product they’re presented with fails to get any attention. A little like watching the final five minutes of a movie and trying to care about the characters or plot!

So – what’s the bottom line?

I want you to take a step back from any place where perfection is currently holding you back. From engagement, from sharing your mastery, experience or insights. From essentially stepping out and actually being seen.

Then I want you to ask yourself these questions – what passionately imperfect contribution could I make here? How am I hiding behind technical language and not revealing the real story or opportunity? How can I invite others to contribute and engage with the outcome?

Do those things – and I promise you will significantly increase your influence (and results) in all the places where it counts. J

The 3 Rules Of Epic Storytelling

The key to creating real engagement – the type of engagement that actually leads to action – is deceptively simple. Learn how to become an EPIC storyteller with these tips from Influence Nation CEO Julie Masters.

 We are, by our very nature, storytelling creatures. It’s how we’ve been connecting since the Stone Age when we sat around campfires sharing our stories as a way of showing vulnerability and intimacy – and we’re hardwired for it.

According to Forbes, storytelling ‘the new strategic imperative of business’. Think about what happens in your mind when someone starts talking about statistics. Now compare that to what happens when they start telling you a story. Immediately you make yourself the lead character – how would I feel if that were me? How would I have responded? And there you have an emotional connection.

Looking at the explosion of social media and reality TV, not only are we storytelling creatures, we’re suckers for real stories – full of ups, downs and lessons learned. In the business world, regardless of whether you’re putting together a pitch presentation, vying for venture capital funding or presenting to the Board – your primary objective should be to get people emotionally connected enough to your message to take action. To help you get started as an epic storyteller – here are my three top rules:

MAKE IT REAL

Stories are so much more impactful when they are real – especially if they happened to you. A speaker I work with once said, “You don’t tell and retell a great story, you live and re-live it”. It’s hard to live and re-live a story that isn’t yours, however, we don’t always have the opportunity to take inspiration from our own lives. I recently coached a CEO who had to present at an industry convention, she needed to share how the digital revolution had fundamentally changed their consumer. Instead of jumping into some hard-core statistics, we took a different approach. She said “I want to introduce you to Emma…”

Emma wakes to the sound of her iPhone alarm. She quickly checks the weather forecast and emails before getting out of bed. She reads the news on her iPad, drops the kids at school while listening to a favourite podcast, orders the weeks groceries online… and on the story went. Every single statistic was covered by Emma’s journey and at the end the question was posed: “Who here has a day that resembles that?” Everyone put up their hand. In under 3 minutes, she had the room convinced that digital devices have completely reinvented our lives. Compare that to 10 minutes spent going through statistics and figures – which is the most compelling?

MAKE IT COMPELLING

Some of us are born with the ability to tell a really great story, but it usually requires three pints and a shot of tequila. For the rest of us (and where alcohol isn’t an option), the answer is to sharpen your skills. The key to a compelling story is energy. If you’re speaking in front of people, start by using your whole body. Remember the ‘live and re-live’ rule – how would you tell this story if you were literally re-living it? How would you use your hands? How would you move your body? How would your voice change? In the most recent studies, body language accounts for a huge 55 per cent of how a message is received, so harness its power and start literally taking up more space.

If your story is going to be consumed on a digital device rather than in person – look at using video as a storytelling tool. With video content predicted to account for 80 per cent of internet traffic by 2019, customers are sending a clear message. Don’t tell me, show me. And if you want me to amplify your story by sharing it – tell me on a platform where I’m already actively sharing content. It might be Snapchat, it might be Instagram stories – look to where your target market is already hanging out and start a conversation.

(If you want to learn more about powerful ways to use your body – Harvard Professor Amy Cuddy delivered an incredible TED Talk on the topic of ‘power posing’).

MAKE IT ACTIONABLE

This is one of the biggest mistakes I see from great storytellers. The story ends – there’s an eager and engaged audience – ready to take action – and then – nothing. The most effective stories are the ones that finish with a simple request.

I recently watched a documentary about the alarming decrease in the whale population. It lasted an hour and, by the end, I was willing to do anything in my power to help. The credits rolled and that was it – no way for me to turn my new-found passion into action. Compare that with the Dolphin Safe label campaign. In this case the action was simple – only buy cans of tuna containing this label. A simple request that has permanently changed my buying behaviour.

I interviewed Daniel Flynn the Founder of social enterprise Thankyou a months ago on my podcast. He was telling me about the beginnings of Thankyou – when he knew the core to it’s success would be to get products stocked by a major retailer. He set up a meeting with 7/11 and – in the two weeks before the meeting – ran a social media campaign asking consumers to do one simple thing. To let 7/11 know that if they stocked Thankyou products – they would buy them. Within one day, 7/11’s social channels were flooded with support and within a few weeks – their products were stocked in 7/11s around the country.

The key to creating real engagement – the type of engagement that actually leads to action – is deceptively simple. Tell compelling stories – on the right platforms – and make simple requests. In a world where we’re overloaded with information. Epic storytelling will continue to be the only key to cutting through the noise.


#BigIdeas2018 speaker Julie Masters is a globally recognised expert in influence, authority and thought leadership. She is the CEO and Founder of Influence Nation and Founder of ODE Management – responsible for launching and managing the careers of some of the worlds most respected thought leaders. Julie is also the host of the weekly podcast Inside Influence.  http://juliemasters.com

Are you in Australia? There’s still time to reserve your seat at the Sydney Big Ideas Summit on Tuesday 30th October. Book now: http://www.bigideassummit.com/big-ideas-sydney

Can’t make it to Sydney? Become a digital delegate and catch all of the action LIVE right here on Procurious. Digital delegates can download a free copy of Julie Master’s ebook: The Influencer Code. https://www.procurious.com/big-ideas-summit-sydney