Tag Archives: networking

Social Currency In Procurement: Do You Know Enough To Be Dangerous?

In recognition of how central social currency is, procurement pros are using their social networks to build, influence, and deliver results. The question is: do you know enough to be dangerous?

Connectivity is central to how we live and work in 2017. When something exciting or unexpected happens, many people immediately share the news, and a picture, on social-media. We read the updates shared by others and offer up our own. We like a post or status update to indicate support or show we are ‘in the know’ and watching important influencers. This constant sharing and consumption of information has become a global phenomenon.

Over time, these exchanges add up to a wealth of knowledge and connections that improve our decisions and elevate the weight given to our preferences – much like the exchange of ‘social currency.’

Social currency in procurement

A similar trend has begun in procurement and supply chain – perhaps in recognition of how central social currency is to us on an individual level. Procurement professionals have talked about supply intelligence for a long time, but now they are increasingly aware of how important their own social networks are to their ability to build, influence, and deliver results.

Professional social currency includes, for example, the recommendations, endorsements and likes that we assign as we go about our business online.  When combined, they create a level of trust, and contribute to organisational reputations of both buy and sell side organisations. When buyers trust that a supplier will be able meet their business needs, or when a supplier trusts that a customer is a good fit for their capabilities in both demand and culture, transaction costs are decreased and the total value potential increases.

The fact that both sales and procurement are investing in their social currency creates a unique opportunity for them to come together and leverage their collective knowledge for the benefit of both organisations.

Being Reactive Vs Pro-active

One of the strengths of social media is its timeliness. Trust is not just about the source or location where information is stored. The more real time information is, the more confidence it gives to decision makers. Having real-time access to information allows procurement to meet the businesses’ needs faster. Timeliness is also at the top of the stakeholders’ priority list when deciding whether or not to engage procurement. When procurement can provide information proactively in real time, identifying which suppliers stakeholders should look at or having the pulse of specific industries, it goes a long way towards demonstrating their value – and adding to social currency.

Having instant access to trusted information alters the range of project options available to a procurement professional. They are no longer in the position of having to be reactive, where the business comes to procurement and says, “We have these new suppliers that we would like to engage – NOW” forcing procurement to scramble, trying to vet them. When procurement has access to real time information, they can readily identify potential suppliers and quickly access industry peer endorsements on those suppliers.

Do you know enough to be dangerous?

Procurement professionals need to know enough to be ‘dangerous’. They should have a foundational understanding of the category or commodity they are supporting, and be able to translate business needs into procurement best practices. This way when they get a seat at the table with stakeholders, they are able to engage in intelligent discussions around what stakeholders are trying to do and what is happening in the industry. Having access to intelligence allows procurement to be the engine driving category or commodity strategy to achieve sustainable value for an organisation.

Today, people call or email each other for supplier recommendations. This manual way of accessing trusted “social currency” is not scalable or visible to the rest of the organisation. The procurement technology user experience has come a long way. With collaborative or social technologies, the data becomes smarter and benefits everyone today and in the future.

The concept of trusted data is not new… the same instant knowledge that allows people to prioritise news shared by their circle of friends or pick a restaurant that has been highly recommended by people with similar preferences… today, decisions are made faster and the outcome is often more successful as a result of social currency.

The insights in this article comprise one of the main takeaways of a supplier intelligence-focused Executive Roundtable Series hosted by tealbook which brought together over 40 forward-thinking procurement leaders from across the country.

Networking No-Nos

You only get one opportunity to make a first impression, so don’t blow your chance to make a positive contribution to your personal brand equity by making some classic mistakes at your next procurement networking event.

The way you approach networking in a crowded room depends upon your personality. Is it your first time at the event? Do you stride in like a confident extrovert, or work your way quietly through the room more like an introvert? Does your style of greeting make people feel comfortable, or is it as alien as Mr. Spock’s Vulcan salute from Star Trek?

Throughout my career, I’ve seen some career-limiting moves at the dozens of procurement conferences and events I’ve both organised and attended. Fortunately I’ve learnt a thing or two, which has helped me build a very large, healthy network.

So, what are the protocols for attending a procurement networking event? From my experience, you can’t go too far astray, so long as you avoid eight networking no-nos : 

  1. Don’t waste time

Whether you’re at a cocktail party or a two-day conference, every minute counts.  Don’t let yourself get stuck in a bad session or a non-productive conversation. Stay focussed on your end-game and be ruthless with managing your time. Time wasted indulging in idle chat is time best spent elsewhere.

  1. Don’t hang out with people you know

As comforting as it is to hang out with people already in your network, try to resist the temptation! You can have lunch with your colleague any day of the week, but you can’t meet your next employer or source of important market intelligence in the company canteen.

You have made the considerable effort to get into a room with a whole lot of new people, so challenge yourself!  Push outside of your comfort zone and reap the benefits of engaging with someone new.

  1. Don’t be invisible

After listening to an interesting speaker, make sure you ask an impressive question. Don’t be shy – you can bet there’s someone else in the room that is pondering the same question. Make sure you’re the one with the courage to speak up. Remember to start with your name, title and company when you ask a question to ensure everyone in the room knows who you are. It may prompt someone who wants to meet you to come over and introduce themselves.

  1. Don’t shirk suppliers

Great CPOs make sure they work the Supplier Exhibit Hall. Let’s face it; great conferences wouldn’t exist without the investment of these companies. More importantly, suppliers are an important part of your network. If you want to be across the latest market intelligence and product developments, you need to know what these guys are offering. This doesn’t mean you need to spend hours trawling through supplier stands. Research prior to the event will make sure you are purposeful and efficient.

  1. Don’t have a social media vacation

You might be working it hard with your face-to-face networking, but that doesn’t give you an excuse to avoid social media!  Posting your thoughts, comments and relevant articles will ensure you become more visible at the event. Your posts or tweets may also be re-posted or re-tweeted by the people you tag, which will amplify your presence. Event Apps, for example, are a fantastic networking aid and the most comprehensive place to find out about fellow attendees – and for them to learn about you! Once they know you’re in attendance, people will hopefully reach out to meet up.

  1. Don’t eat alone!

Event organisers serve food to help grease the networking wheels, not just to feed you!  Pluck up the courage to walk up to a new group and introduce yourself. I always politely request to join a group before quickly insisting. “Please, continue your conversation! I’ll listen while I eat.”  With this approach, you’re not rudely interrupting a conversation.  You will learn more by listening and asking a few select questions. If you’re really keen to make the most of the networking event, you may decide not to eat at all! This keeps your hands free for handshakes and your mouth free for answering questions – not to mention some of those embarrassing food moments where you have something hanging out of your mouth, or drop on your freshly-cleaned suit!

  1. Don’t forget your nametag…or your personality! 

So many times I have turned up at a conference, only to find that I’ve left my nametag in my hotel room, which leaves people questioning me all day: “Sorry, who are you?”

One thing I have never left behind is my personality, but so many people do! They feel like they have to put on a mask and act differently in their professional lives. You’ll look far more approachable if you look interesting and interested.  Smile, laugh, enjoy yourself, have a joke but, a word of caution…

  1. …Don’t fake it

My number one networking tip is to network from the heart and be authentic.

The bottom line to all these networking no-nos is to not be shy. Have the courage to throw yourself into those uncomfortable and nerve-racking situations. Introduce yourself, start a conversation, ask that question and find a new buddy! Who knows, you might even start enjoying yourself!

Tania will be delivering her top tips at ISM2017 on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm. Visit Procurious in the exhibit hall at booth 439!

Find Your Tribe On Procurious

Looking for your tribe on Procurious? Whether you want to connect with colleagues by country, category or campaign, we’ve got you covered…

At Procurious, we like to think we’re very accommodating, which is why we want to help you find your tribe. No matter where you are in the world and whatever your interests, there’s a Procurious group, or two or maybe even three, out there waiting for you.

Groups can be created based on events, industries, categories, regions, countries, organisations and interests. We’ve highlighted some of the corkers to get you started!

Bravo: Women in Procurement

Procurious launched Bravo late last year to celebrate and promote women in procurement and challenge gender discrimination in the workplace. It’s statistically proven that organisations with greater employee diversity achieve better business results and yet women still represent less than 5 per cent of CEO positions.

Gender balance within the procurement function is also skewed, particularly at the top of organisations. Together, we can change that.

This group is a much needed platform for women in procurement to communicate, share ideas and experiences,  mentor and be mentored and stand up for change

As part of the Bravo campaign, we’ve interviewed a whole host  of high profile procurement leaders about their own advice to young women starting off in Procurement, and how they’re helping females get ahead. You can find links to all of these articles via the group.
Read more about the Bravo mission here and join the group here.

Institute for Supply Management (ISM)

This group is your one-stop shop for everything ISM-related from related articles, to interviews and ISM event information.

Procurious have been lucky enough to sit down with most of this year’s THOMASNET and ISM 30 Under 30 Supply Chain Rising Stars to find out what it takes to embark on a successful procurement career. You’ll find all of the links to these interviews in the group.

At the moment, we’re welcoming the delegates who will be attending #ISM2017  in Disneyworld  May 21-24. This group is designed to  enrich the online experience for ISM2017 delegates and members who can’t make it to Florida in-person.

Join this group and share #ISM2017 news, blog articles, event photos, recommendations, network with new connections, and continue the conversations after the event!

Join the group here.

Procurement Toolkit

This group features procurement tools and templates to save you time and effort. These tools can instantly boost your productivity and help you get “unstuck.” Use them to confidently meet the challenges that come your way.

Access the documents tab within the group to download everything from Statement of Work (SoW) templates to Project Management templates orSourcing Risks and Issues Log

Join the group here.

Is Your Nation  Represented?

There’s a whole host of fantastic regional groups chattering away on Procurious that you might not know about. If you’re unsure whether your country is represented we suggest you take a look for yourself – you might be pleasantly surprised! Here are a few of the most active ones:

  • Netherlands Procurement Professionals – Join here
  • Brazilian Procurement Professionals – Join here
  • Spanish Procurement Professionals – Join here
  • Melbourne, Australia Procurement Professionals – Join here
  • Italian Procurement Professionals – Join here

And remember, you can always create your own group whether it’s distinguished via country, industry, interests, your organisation or something else entirely! Simply visit the groups tab on Procurious and click “Create Group” and you’re good to go!

What are you waiting for? Pick your tribe and get going!

Best of the Blog: Win The Web – Spin A Personal Brand That Will Get You Noticed

Think you don’t need to worry about how your personal brand appears online? Think again! 

Everyone loves a good throwback article, which is why we’re hopping in our time machine to bring you back some of the biggest and best Procurious blogs. If you missed any of the golden oldies, look no further!

This week, we’re revisiting an article by Lisa Malone  who offers some advice on how to polish your online brand. 

There’s no escaping your online personal brand. Whether you like it or not, all your social media accounts are a direct reflection of you – and your organisation. The content you share, or lack thereof, will be under scrutiny from colleagues, employers, employees, suppliers and influencers.

It’s crucial to take ownership of your online presence by defining your own brand. Take charge of what your profile says about you and reap the professional benefits!

Why Does My Personal Brand Matter So Much?

Online connections are the new business currency.  We all prefer to do business with people that we like and deem trustworthy. In developing a stellar personal brand and building your network, you invite connections to get to know you, observe your integrity and build trust before you’ve even met them in person.

As a prospective employee you can bet that your interviewer/future employer will have already scoured your LinkedIn, Twitter and any other accounts they can access. All of these give an insight into who you are both personally and professionally. Make sure you stand out for the right reasons.

It’s just as important to have a killer online profile as a manager. People want to work for bosses who are well connected, and therefore influential. If your profile is underdeveloped, you appear ‘un-connected’ and risk deterring the best talent. People aspire to work for great bosses that can help grow their careers and they will make the first assessment of this by your online brand.

As a procurement professional, the impetus to have a strong online brand is even more important. Before any business development meeting or negotiation, you can be sure your supply-side counterpart will have looked at your profile, seeking information on what matters to you and your experience.

Where Do I Start?

If you know that your online presence could do with a bit of a revamp but aren’t sure where to begin, it’s self-auditing time!

Spend some time considering how you come across as a person. Are you consistent and authentic across different profiles? Would your network be interested in the things you are saying or sharing? What could you change to get yourself noticed by the right people?

Top Tips For Building Your Brand

Once your initial self-audit is complete, there are some key things to remember as you work on expanding your online presence.

1. Leverage Your Key Influencers

To be noticed online, you need a large network of followers. In the early stages of brand development, building an audience is easier said than done, no matter how brilliant your content is.

A more efficient approach is to leverage key influencers in your industry. Promote and share their work, cite them in tweets and reference them in your content to gain access to their audiences and encourage them to, eventually, return the favour. It takes time and commitment but your efforts will be noticed – just one retweet can make a big difference to your social media clout.

2. Don’t Be a Social Media Robot

You’re a real person so don’t shy away from showcasing the more interesting sides of your personality. If we were all to manage our online accounts with a strictly formal and robotic approach, the social media sphere would be a colourless and dreary place to hang out.

It’s the unique quirks of your personality that people are interested in so it’s unsurprising that the most individual posts with eye-catching photos on Procurious or Twitter are the ones which earn the most likes, shares and retweets.

3. Connect, connect, connect

Building a network is a never ending task so make it part of your daily routine.  Invite friends, colleagues and other connections you meet through events to join you.

On Procurious, we strongly recommend connecting with any and all of the members across our 140+ countries who interest you – perhaps they work in the same industry; manage the same category or perhaps you’d just like to know more about procurement practices in Fiji!

4. Don’t fool yourself – Worlds collide!

Particularly when it comes to Twitter, I’m often asked about whether it’s better to maintain separate personal and professional accounts, or opt for a single social media profile.

In my view, aside from the time management benefits of having just one account to feed, your personal brand is the sum of everything you do – or that is said about you – online.

Trust grows from authenticity. So regardless of how you structure your profiles online, both personal and professional will reflect your overall brand.

If in doubt when posting online, follow this checklist:

  • Does this add to the conversation?
  • Are there any spelling mistakes here? 
  • Does it make sense, would you really talk like that?
  • Would I care if my boss or, more importantly, my mum, read this?

5. Lose the Mask

 Unless you’re batman, you don’t want to keep your identity an online secret. Make yourself searchable on social media by using your full name and your current role. Add up to date photographs so people can put a face to a name.

And make sure your Twitter handle (or gmail account) isn’t some obscure, irrelevant gabble from your teenage years!

Who’s Getting It Right?

If you’re still in need of some further inspiration, look no further than Marie Forleo, entrepreneur, writer and creator of a socially conscious digital empire, enjoyed by millions. Whilst you don’t have to develop your online presence on quite such a large scale, Marie’s website might inspire and motivate you to better your brand!

Executive Recruiter: 4 Must-Have Attributes For Aspiring CPOs

Procurious caught up with Naseem Malik, Managing Partner at the Chicago-based supply management executive search firm MRA Global Sourcing, to find out what attributes recruiters are looking for in the next generation of top CPOs.

Naseem Malik has gone from sourcing goods to sourcing talent. After gaining 15 years’ experience as a procurement practitioner, Naseem turned his full attention to something he enjoys most – leveraging his network, connecting the dots and finding the best talent in the profession. Naseem is also a member of the ISM2017 Conference Leadership Committee, and has some excellent tips for getting the most out of ISM’s biggest event of the year. But first, Procurious asked Naseem for his views on what makes a candidate ideal for a CPO-level role.

Naseem, as a specialist in supply management executive search, what are the top attributes you look for in aspiring CPOs?

Based on the trends we’re seeing and what our clients have typically asked for, there are four stand-out attributes that we look for in a CPO-level candidate.

First, and foremost, they need to have a broad perspective. Companies are asking specifically for candidates from different industries to their own, as this brings about fresh, disruptive and innovate thinking.

Secondly, the candidate should be someone who can earn themselves a seat at the table with the CFO and CEO. They can do this by talking confidently about what they can bring to the business in terms of supply and market intelligence, data analytics, and leverage their own broad perspective. They should focus on the things that matter most to the C-Level – risk, compliance, and technological trends.

Operational know-how is also important, particularly change-management skills. Does the candidate have the emotional intelligence (EQ) to truly collaborate? Are they able to engage, influence, persuade and lead people in a global environment, including those that don’t report to them?

I’d like to add a fourth attribute here that ties the other three together, and that’s humility. Yes, you need to be able to talk confidently about your accomplishments, but this has to be balanced with humility and an awareness of your place in the corporate pecking-order. Humility will lead to credibility, which will pay off down the road.

 You mentioned that you got into executive search because of your love of networking. Can you share any tips for effective networking?

Everyone now needs to have a social presence, and continually build upon that presence online. However, without some sort of face-to-face follow-up, your online connections can be specious. To truly leverage the power of your online network, you need to meet people face-to-face at conferences, make phone calls and gather referrals. Face-to-face networking will help you grow you online network, and vice-versa.

Another piece of advice is to embrace the concept of “pay it forward”. Always see if there’s something you can do to help people in your network – for example, see if there’s someone who you can connect them with to help solve a challenge they may be facing. Again, it will pay off in the long-term.

What are you most excited about seeing at ISM2017?

Besides attending Procurious’ “Network Your Way To The Top” session, you mean?

As a member of the Conference Leadership Committee, I’m really excited about ISM2017 because every year we’re seeing the conference gaining incrementally in attraction. There are more people attending than ever, and I don’t think that’s only due to the prospect of meeting Mickey Mouse at Disney World – it’s about the quality of the speakers, the excellent content and the companies attending (Apple, Google, Salesforce and others). The keynotes, including David Cameron and Colin Powell, are also fantastic. Personally, I’ve been involved in helping ISM find good speakers, great topics and promoting the event.

What are your top 3 tips for getting the most out of a procurement conference?

Network – take every opportunity you can to build your network at the event. After the event, follow up with all the people you’ve met, and also be sure to connect with the speakers or presenters you were most impressed by. Consider writing a blog article to share your thoughts and to keep the momentum going.

Have a plan before you go to the conference. There are a lot of learning tracks, lots of great presentations, but there’s only a finite number of sessions you can attend. It pays to have an attack plan before you go. You can target a specific learning track, or mix and match.

ISM’s Learning Tracks are designed to help guide delegates through the maze of options available. As a committee member, I have joint responsibility for the “Outside” track. Outside sessions are all about learning new and effective ways of improving your skills and establishing your relevance, including career-building, building your professional presence, honing your networking skills and building high-value relationships.

There’s still time to register for ISM2017, taking place in Orlando, Florida from May 21-24.

Planning to attend ISM2017? Don’t miss out on Procurious Founder and CEO Tania Seary’s top tips on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm.

Best Of The Blog: The Top 5 Ways To Stand Out In Procurement

There are millions of procurement professionals in the world. How do you make sure you stand out from the crowd?

Everyone loves a good throwback article, which is why we’re hopping in our time machine to bring you back some of the biggest and best Procurious blogs. If you missed any of the golden oldies, look no further!

This week, we’re revisiting an article by Anna Del Mar who explains how to stand out from the crowd!

Stand out from the crowd

There are millions of procurement professionals around the world. And every single one is different.

Which is fortunate, given the range of activity which Procurement has to undertake, and the different characteristics which are necessary to succeed in those roles.

In amongst that diversity, there are a number of characteristics which the most successful can display. These characteristics are ones worth cultivating in our careers.

There is no particular order here. But our top five ways to stand out will always contribute to success, both when working in the organisation and when we’re seeking to develop our careers.

1. Communicate like a Professional

This is true in many parts of the business, but is absolutely critical for Procurement. We’re often trying to sell hard ideas, to get concepts across, to change opinion and views, and to do all of that we need to be excellent at communication. Not just Powerpoint, but using a wide range of media, types of communication, styles and messages.

We also need to be excellent at preparing and rehearsing our communications, getting them on point and noticeable, able to stand out above the in-company noise. To do this, we need to spend time practising and getting our messages right.

As Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote a long one instead.”

Be hard on yourself, and seek to improve. Being able to prove your understanding of the way Procurement needs to communicate and influence upwards with examples, will impress any recruiter.

2. Take the Wider View

Procurement can be accused of being one dimensional. We can get sucked into delivering price based targets, and loose sight of the bigger picture.

To operate effectively, we need to be excellent at maintaining a broader commercial perspective for the organisation, and making sure we’ve got both the short view and the long view in our sights.

The best in Procurement stand back and take in what the business really needs to achieve. They seek a balance between often conflicted requirements from different stakeholders. If we can maintain that overview, we will often deliver far more than if we get sucked into a one dimensional view.

Showing business aptitude and seeing procurement in terms of solving business problems, is an extremely valuable asset to any procurement function.

3.Bounce Like a Rubber Ball

Procurement can be tough. As the people on point for delivering value from the supply chain, we often can feel the weight of the business on our shoulders, while still trying to get through to a value improvement we can see but can’t quite reach.

To maintain a high degree of performance we need to have a high degree of resilience, to be able to bounce back and keep going. Holding onto our core beliefs, keeping going when it’s being sought and getting to the outcomes we want to achieve are great outcomes all by themselves.

There is no doubt that Procurement requires tenacity. Be able to prove your ability to stay the course for long term sustainable results rather than short term glory.

4. Network

The technical stuff is often less of an issue than the people stuff. This means that we need to network hard, identify the decision makers and opinion formers, and be aware of their issues and agendas.

Knowing who people are, what their concerns and needs are, and being able to reach out to them to both influence but also to offer support, is a massive help when trying to progress our own agendas.

It isn’t a one way street of course. These relationships are precious. We need to make sure we’re managing our relationship resources, just like we should be protecting our time. Show how you value your network and how this helps improve the positive effect of procurement.

And finally…

5. Know your Stuff

There’s nothing better than watching someone with a fantastic grasp of category and business issues making a case.

Having a broad grasp of what is happening in a market, how it relates to the business overall, looking at short and long term effects, providing imaginative solutions which test the range of what is possible, with stakeholders aligned or at least neutral, with a thought through plan of action. Those are the days when the future of Procurement looks brightest. The individuals delivering that insight will look like stars in the organisation.

Whilst you may not need to have deep category knowledge to get your dream job, having an understanding of procurement excellence and the challenges of buying in markets is key to bringing true expertise to the function and will be seen as an asset.

None of the above happens by default. It requires personal insight and understanding to make sure that skills and attributes develop in these areas. Spending time in each area is extremely worthwhile. Taking time out appraise ourselves in these areas, or get feedback from others, will give a big step up in how we’re viewed.

Good Luck!

Social Media Clinic – You Asked, We Answered

Our Social Media Clinic gathered some common issues from attendees about social media. We aim to set your minds at rest with these answers.

Social Media Clinic

Procurious were lucky enough to attend the eWorld Procurement and Supply Conference in London at the beginning of March, where we ran a social media clinic. Despite looking like we were just having a good time (which we were…), there was a more serious side to our day.

We are huge advocates of social media in procurement, and we want to help as many procurement professionals get as much from social media as possible. However, professionals still have so many unanswered questions about social media, leading to many of them avoiding social media in their professional lives.

We were given a number of questions and issues on the day at eWorld, about all aspects of social media. We’ve done our best to provide answers to them here.

The Social Media Clinic in Action
The Social Media Clinic in Action

General Tips and Advice

Our first set of issues relate to general social media use, not specifically linked to one platform.

  • Struggling to find interesting content

There is a world of great content on social media, you just need to know where to look. Procurious publishes new content to its blog daily, and there are other influencers and experts in procurement who share their knowledge across various platforms.

Check out Procurious’ top influencers list, as well as this one from Vizibl for suggestions on who to follow. You can also set up Google Alerts and get all the top procurement and supply chain stories delivered daily, straight to your inbox.

  • Struggling to Attract, Retain & Interact with Followers and make my voice heard

There is no hard and fast rule on how to attract and retain followers on social media. The best thing you can do as an individual is to keep sharing great content and thought leadership, and people will be interested in what you’re saying.

If you want to make your voice heard, think about the topics that you are passionate about, or things that only you can say. Followers interact more with a genuine voice, rather than one copying what someone else has done. You can build influence by taking part in discussions and sharing your views.

Think about sharing content from followers, or people you follow, and using tagging on platforms such as LinkedIn and Twitter to start a conversation with an individual or Group.

  • Should I have all social media platforms for my business?

You’re probably better off working out which platforms suit your business best, and which ones you can make the most of. If you are sharing images, then Instagram is worth trying. If you’re creating video or audio content, then try Periscope or YouTube.

Try looking at one or two platforms to begin with and maximise your offering for followers. There’s nothing worse than a half-hearted effort on a social media profile. You take that risk by spreading yourself across all of the available platforms.

LinkedIn

  • How can I improve my LinkedIn profile?

Take a look at our top tips for social media profiles here. Make sure you have a good photo, that your information is up to date, and talks about achievements, rather than responsibilities. It’s worth investing the time in getting your profile up to scratch.

  • Is LinkedIn just for job seekers?

Not at all. It’s a great tool for recruitment and marketing, but that’s by no means the only thing you can use it for. Make use of the site for global networking, connecting with like-minded individuals, and sharing content.

If you’re worried about it being too recruitment heavy, then a more niche network, like Procurious, might be what you’re looking for.

  • Is it ok to ask people for advice over LinkedIn, if I don’t know them?

Absolutely. LinkedIn is first and foremost a networking tool. You can ask people for help, advice and their opinions. They will choose whether or not to respond. We’ve found that people are very willing to share their knowledge if you are asking for the right reasons.

Twitter

  • How to use hashtags (to find followers and relevant content)

Hashtags have been set up on Twitter to help you search more easily for content and people. Unless you are planning on using a hashtag a lot, it’s better to use existing ones, rather than creating your own.

There are hashtags for both #procurement and #supplychain which will lead you to good content, up to date news, and good people to follow. If you have a particular area of interest, hashtags can also help you attract followers.

  • How many times per day is it acceptable to tweet?

This is up to you. Most advice will recommend tweeting between 5 and 8 times per day. Make sure you don’t just keep tweeting the same things, as this is likely to drive followers away. Keep it interesting, relevant, use the correct hashtags and maybe some images, and you’ll find the right balance for you.

Facebook

  • How can I use Facebook more effectively for business?

Facebook might not be a great platform for your business, particularly used in isolation. We’ve found that the best way to leverage the site is by using their advertising and targeting a specific audience to raise awareness of your business. There are good tips on Facebook itself, and you can have a look at these for information.

There you have it. This is by no means a comprehensive list of the questions people have, but hopefully it’s enough to allay some fears and get you started on social media.

Social Media Clinic Scribe by the fantastic Abbie Burch
Social Media Clinic Scribe by the fantastic Abbie Burch

The Procurious team would love to help you out if you have a question or issue on social media. Also, if you want to run a social media clinic for your organisation, get in touch!