Tag Archives: procurement

5 Crippling Beliefs Keeping Suppliers in the Poor House

Suppliers may feel they don’t get treated fairly in the procurement process. But are there actions they could take to attract procurement’s attention?

Customers and Suppliers

This article was first published on LinkedIn.

Before the jackpot of the internet, purchase research involved, for me, accessing supplier directories such as Kompass (who are still going strong), putting up with pesky sales reps with inadequate brochures extolling the virtues of their products/services, trawling exhibitions, and leaning on colleagues and contacts.

Now, not so much. Although I’m still leaning on colleagues and contacts!

A while back I was involved in putting together a Preferred Supplier List for a bunch of equipment spend categories. The starting point was finding ‘someone’ to research suppliers online globally.

Here’s what drove me bananas as I tried to collate a long list of suppliers to invite to enter a procurement process:

1. A belief that ‘build it and they will come’.

Getting on that front page of Google is critical. Of course, I’m a professional and searched and searched pages. I was focused on finalising, quickly, my long list of ten or twenty suppliers, per category. Those early pages were my key hunting ground.

2. A belief that the lingua franca of international business is [insert local language].

Are you wanting to sell your goods internationally? Language content options are a must have. I’m being open. If there wasn’t an English option I moved on. Maybe a missed opportunity for me – and definitely a missed opportunity for an aspiring supplier.

3. A belief that website content full of fancy jargon and TLAs* will get the sale.

Tell me in ten words or less what you offer and who you help. Right up front on your first page – front and centre. I’m happy to take a deep dive into the details later on my ‘journey’, but for now I just want assurance you sell the category of equipment I’m interested in.

4. A belief that it’s all about social media engagement.

Contact details – your phone number and email. Please. Everywhere, every page, very visible, consistent and definitely including an email address, which, ideally, is a local market email addresses that doesn’t say info@. Make it as easy as possible for people to contact you directly.

By the way, thrilled with all those Instagram and Pinterest and other social media followers – how’s that working out for you? And while I’m here, are we absolutely sure about that contact form? I can see why YOU want my name, role, company, email, phone number, I’m just not so sure what’s in it for me.

5. A belief that having a unique, quirky website design will really drive business.

Let’s talk website design, which is not my thing. I’m just a victim of it from firms all over the world. When I’m buying internationally for a major client, I don’t want quirky (ok, maybe I’ll be accommodating if I’m buying creative services or wanting local supply chain).

Mainly, I’m craving surety that this website reflects an international supplier. Give me a nice clean corporate-looking website – make me feel comfortable and open to trusting you.

Am I asking for too much? Really? Please note, this is not an exhaustive list!

Action: Go have a look at your website, right now, and see if the 5 beliefs stand scrutiny. Your website is (probably) the first contact for your target customers – make it easy for them.

After all, you don’t want to end up in the poor house.

*TLAs = three letter acronyms; in fairness, Procurement’s not short of them either!

What’s Your Big Idea? Tell Us in 60 Seconds or Less

Once again, we’re on the hunt for YOUR Big Idea – what are the things only you can say?

What's Your Big Idea?

We believe everyone has a unique vantage point in the industries, communities and businesses they work in. At the Big Ideas Summit 2016, which takes place on 21st April,  we will be asking our speakers and attendees to record their ‘Big Ideas’ live on camera for the whole of our Procurious community to see.

This was a huge success last year and if you’re keen to see some of the videos from 2015, head over to the learning section for some inspiration.

Where Do YOU Come In?

Procurious wants you to share your ideas with our community by creating a 60 second video. It’s super easy to do this on your computer, laptop or phone – whatever works for you! We’ve provided some more detailed advice below on how to submit your Big Idea.

You can make the most of your unique position as both a procurement professional and Procurious member by telling us what you think is the next Big Idea that will change the face of the procurement profession, based on some of the amazing experience and insights you have.

Your video will help to generate interest and discussion on your Big Idea, give you the chance to share your wisdom with a global procurement community, and provide you with a platform to amplify your thoughts, and turn you into an influencer. We will also be using your submissions to help guide the conversations and discussions at Big Ideas 2016.

Need Further Encouragement?

Why not have a look at one of last year’s videos.  Bertrand Maltaverne had a great Big Idea to share with us and we’re certain you do too!

How to Submit Your Big Idea

We don’t mind if you film your submission on your phone, tablet, laptop or PC. However, to help you out we’ve compiled a list of some of our recommended methods for reaching out.

Once you’ve completed your film, you can reach us by email (Procurious@Procurious.com); on Twitter (@procurious_) or via Google Drive or Dropbox (using Procurious@Procurious.com).

Record Your Big Idea

Probably the easiest way to record your video is to use the camera on your phone, laptop or PC. We’re not expecting a Hollywood-style production, just so long as we can see your face, and, just as important, hear your great idea.

If you’re struggling to record it on your phone, get a friend, family member, colleague, or trustworthy stranger to hold it for you! Remember, we’re only looking for a 60-second video, so know what you’re going to say, and practice a few times.

Once you’ve finished, and saved the video to your device, you then have a couple of options for sharing them with us.

Email

Want to submit your video using a good old-fashioned email? We’ll absolutely accept that!

Attach your video to an email with the subject line ‘My Big Ideas Video’ and send to Procurious@Procurious.com.

In the body of the e-mail, give us a one or two sentence synopsis of your Big Idea so we can upload this information to the website too.

Google Drive or Dropbox

Is the video file size too large for e-mail? Then why not share it with us on Google Drive or Dropbox. Both systems are free to use and are simple to set up.

For Google Drive, get started using these instructions, upload your file, and then click to share with Procurious. You can use Procurious@Procurious.com for this too.

For Dropbox, you can find all the information you need here. Again, upload the video file, and then share it with us.

YouTube

Alternatively, if you have always dreamed of being an Internet star, you can use YouTube.

  • Head over to https://www.youtube.com/upload and either select a readymade video to upload, or hit ‘Webcam capture’ to film your piece on the spot.
  • Select ‘Start recording’ to get the camera rolling (remembering to tick ‘Allow’ should you be prompted by YouTube’s Privacy Settings)
  • When done press ‘Stop recording’ followed by ‘Continue’.

Don’t be daunted by filling-out the ‘Basic info’ – all that’s required is a title, short description, and some tags. For your title we’d suggest using something along the lines of: My Big Idea is… [insert here]

In order to make your video easy to find, we’d recommend using the #BigIdeas2016 and Procurious tags – but feel free to add more!

Click ‘Publish’ when you’re happy and remember to send us the YouTube URL when it’s live.

After that, you can sit back, relax and watch your number of views rocket!

Questions

If you have any questions (and we mean, any questions at all) about creating your video, sharing it, or what we plan on doing to it, please get in touch. One of the team will be able to talk you through what you need to know.

We can’t wait to go through all of your submissions and hear your Big Ideas for Procurement.

So…what are you waiting for? Get recording!