Tag Archives: social media for procurement

Social Currency In Procurement: Do You Know Enough To Be Dangerous?

In recognition of how central social currency is, procurement pros are using their social networks to build, influence, and deliver results. The question is: do you know enough to be dangerous?

Connectivity is central to how we live and work in 2017. When something exciting or unexpected happens, many people immediately share the news, and a picture, on social-media. We read the updates shared by others and offer up our own. We like a post or status update to indicate support or show we are ‘in the know’ and watching important influencers. This constant sharing and consumption of information has become a global phenomenon.

Over time, these exchanges add up to a wealth of knowledge and connections that improve our decisions and elevate the weight given to our preferences – much like the exchange of ‘social currency.’

Social currency in procurement

A similar trend has begun in procurement and supply chain – perhaps in recognition of how central social currency is to us on an individual level. Procurement professionals have talked about supply intelligence for a long time, but now they are increasingly aware of how important their own social networks are to their ability to build, influence, and deliver results.

Professional social currency includes, for example, the recommendations, endorsements and likes that we assign as we go about our business online.  When combined, they create a level of trust, and contribute to organisational reputations of both buy and sell side organisations. When buyers trust that a supplier will be able meet their business needs, or when a supplier trusts that a customer is a good fit for their capabilities in both demand and culture, transaction costs are decreased and the total value potential increases.

The fact that both sales and procurement are investing in their social currency creates a unique opportunity for them to come together and leverage their collective knowledge for the benefit of both organisations.

Being Reactive Vs Pro-active

One of the strengths of social media is its timeliness. Trust is not just about the source or location where information is stored. The more real time information is, the more confidence it gives to decision makers. Having real-time access to information allows procurement to meet the businesses’ needs faster. Timeliness is also at the top of the stakeholders’ priority list when deciding whether or not to engage procurement. When procurement can provide information proactively in real time, identifying which suppliers stakeholders should look at or having the pulse of specific industries, it goes a long way towards demonstrating their value – and adding to social currency.

Having instant access to trusted information alters the range of project options available to a procurement professional. They are no longer in the position of having to be reactive, where the business comes to procurement and says, “We have these new suppliers that we would like to engage – NOW” forcing procurement to scramble, trying to vet them. When procurement has access to real time information, they can readily identify potential suppliers and quickly access industry peer endorsements on those suppliers.

Do you know enough to be dangerous?

Procurement professionals need to know enough to be ‘dangerous’. They should have a foundational understanding of the category or commodity they are supporting, and be able to translate business needs into procurement best practices. This way when they get a seat at the table with stakeholders, they are able to engage in intelligent discussions around what stakeholders are trying to do and what is happening in the industry. Having access to intelligence allows procurement to be the engine driving category or commodity strategy to achieve sustainable value for an organisation.

Today, people call or email each other for supplier recommendations. This manual way of accessing trusted “social currency” is not scalable or visible to the rest of the organisation. The procurement technology user experience has come a long way. With collaborative or social technologies, the data becomes smarter and benefits everyone today and in the future.

The concept of trusted data is not new… the same instant knowledge that allows people to prioritise news shared by their circle of friends or pick a restaurant that has been highly recommended by people with similar preferences… today, decisions are made faster and the outcome is often more successful as a result of social currency.

The insights in this article comprise one of the main takeaways of a supplier intelligence-focused Executive Roundtable Series hosted by tealbook which brought together over 40 forward-thinking procurement leaders from across the country.

Who to follow on Twitter at #ISM2017

Heading to ISM2017? Digital-savvy delegates know that alongside the audible buzz of conversation heard at the event, there’s another rich dialogue taking place – on social media.

With an estimated 2,500 supply chain and procurement professionals en-route to ISM2017, there’s a lot to look forward to. From 21st to 24th May, delegates will share knowledge, learn and network with peers and industry leaders at the stunning  Disney Coronado Springs Resort in Orlando, Florida.

A stellar line up of speakers includes keynotes from former UK Prime Minster, David Cameron, Former Chairman of the Joint Chiefs of Staff, General Colin L. Powell and owner of Difference Makers Consulting, Annette Gregg.

But, before you print your tickets and hop on that plane, take a few moments to ensure you’re social-media ready. If you’re not keeping up with what’s happening online, you could be missing out on key information or opportunities!

First up, Procurious has an ISM group, which will keep you updated on all things ISM, including related articles and updates from the event itself.

Twitter has already seen a buzz of activity around the official event hashtag, #ISM2017. If you’d like to keep up to date with all of the online chatter but are struggling to know where to begin, this handy guide will get you off to a flying start.

And remember, even if you’re unable to attend the event in person, these social media channels are a fantastically convenient way for you to engage with and learn from some of the event’s key discussions.

Here are our top recommendations of people to follow on Twitter for ISM2017:

  1. Institute of Supply Management

    Let’s start with the obvious. There’s a number of key ISM Twitter accounts to follow via:

ISM’s official account: @ISM 

ISM’S official magazine account: @ISM_Magazine  (And a small heads up – The May issue of the magazine will be in your conference tote bag) 

ISM’s Chief Content and Engagement Officer, M.L. Peck: @MaryLuePeck She’s the brains behind a lot of the ISM initiatives you’ll see launched during the conference. She’s also a very strong advocate for women in procurement. 

2. Procurious

You can bet that our representatives from team Procurious will be out in full force throughout the conference.

Procurious Founder and CEO Tania Seary will be delivering her top tips on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm. And Hugo Britt, Procurious’ Content Director will be blogging and tweeting from some of the top sessions so both those in attendance and the wider procurement community can stay  informed.

When we’re not blogging, you’ll be able to find us in the exhibit hall at booth 439; we’d love for you to come and meet us!

Follow us on Twitter via: 

Procurious’ official account: @Procurious_

Tania Seary: @TaniaSeary

Hugo Britt: @HugoBritt81

3. Spend Matters

Spend Matters will be releasing the ‘50 Providers to Watch’ and ‘50 Providers to Know’ lists for 2017 at ISM2017. Besides highlighting some of the best in class procurement providers, they will also place a spotlight on relative (and promising) newcomers in the space.

Follow Spend Matters via @spendmatters 

4.  MFG Talk Radio

Instantly recognisable in their bright yellow jackets, the team at Manufacturing Talk Radio are the voice of manufacturing globally. Their live radio show broadcasts online to listeners all over the world in all manufacturing industries.

They’ll be conducting interviews with some of the best and brightest minds in procurement and supply chain to hear their thoughts on the current state of affairs and where the industry is going to go from here.

Follow MFG Talk Radio via @MFGTalkRadio

5. Lara Nichols,  SVP Head of Procurement NFP

Lara is Chair of the ISM2017 Conference Leadership Committee and co-leads the Bottom Line Learning Track.

Lara will be presenting a session at ISM2017 entitled Are Your Contracts Doing Their Job? where she  will be joined by Tim Robb, EVP General Counsel, NFP.

Last week Procurious caught up with Lara who gave some excellent advice on how to get the most out of ISM2017, revealed what she’s most looking forward to and explained how to not Bore the Board!

Follow her via: @LaraNichols 

6. Brendan O’Connell, Director Design, SEO & Social, ThomasNet

Brendan will be at Booth 526 with the ThomasNet team supplying Supplier Risk and Evaluation Reports. He’s very active on Twitter and sure to keep you up to date on everything that’s happening in the exhibit hall!

Follow Brendan via: @BrendanOConnel

 7. Daniel Perry, Senior Account Executive, EcoVadis

Daniel will be representing Ecovadis in a panel discussion on Sunday 21st May, titled Do you Have a 360 Degree View of your Suppliers?  In his own words, Daniel wants to “save the world by improving the sustainability of global supply-chains”.

Follow Daniel via @DanielRossPerry

The Power Of An Online Network

Your online network can give you the edge in procurement – but only if you’re an active, value-generating participant in the community. 

Rising through the ranks of the fast-paced procurement world can be a hectic and sometimes even lonely pursuit.

To counteract this, a growing numbers of industry professionals are actively seeking out online communities of like-minded industry mavens to converse with.

Online communities can significantly bolster your professional standing in the broader procurement sector. Some people post helpful information on a regular basis to online business communities. Others pop into online communities for companionship, as they give people access to a different group of people to talk to instead of the colleagues they see on a daily basis.

Forging online relationships can bring huge value to your position in the procurement world, so make sure you pick a couple of key online communities to focus on. These groups are valuable because they encourage the sharing of content and industry-specific information that can help you in your role.

Professionals often join business communities for support, and people feel accomplished when they contribute useful information to the online community. By helping others, members can gain a feeling of being needed and appreciated by others.

LinkedIn is just the start

Australian marketing executive Jacqueline Burns was an early adopter of business online community LinkedIn. She leaves LinkedIn open on her computer all day and dips into conversations constantly.

As managing director of Marketing Expertise, Burns has been a prolific blog publisher on the platform, creating and sharing relevant information to her industry sector both domestically and internationally on a regular basis. To date, she has published more than 60 articles on LinkedIn – and the benefits have been significant.

“A lot of my work comes through the platform, simply by being present. I’ve secured many clients directly from LinkedIn who have been seeking someone with my services and I’ve been logged on and responded,” Burns says.

“I’ve secured a major client via my LinkedIn community, and also a large software-as-a-service provider from the US whom I’ve never met before,” Burns says.

Online communities add value to your role

Aaron Agius of digital marketing firm Louder Online says there’s been a natural push to use online communities for personal branding among many sectors. However, he’s a much bigger fan of using them for growth and education, with two communities in his field sharing a lot of personal insights that ensure he always walks away with new ideas. “Lately, I’m finding better information there than a lot of the marketing blogs,” he says.

While he could spend all day interacting with fellow marketers, he’s got too much on his plate to make that happen. “There’s definitely a balance between maintaining a regular presence in an online community without spending so much time there that it takes away from your actual work,” he says.

“I’ve found social media communities to be a great place for networking with others in my field. You’d think that marketers would be a private bunch, yet the relationships I’ve built through sites like these have given me great friendships with people I can go to if I have a questions, want to vent about an issue, or need a second set of eyes to help me figure out a solution,” Agius says.

Get started

Look for industry-specific communities that enable procurement professionals to ask questions, seek support and make connections, which can add huge value to your role.

Online communities can be a great tool for shortlisting vendors or to pre-qualify firms. Simply asking industry peers for their opinion is a great validation process for gathering additional intelligence.

Adding value goes both ways, though, so make sure you truly engage with the community, care about what others are asking for advice on, and be the solution to meet their needs when you’re able to.

It’s also important to be consistent. If you can’t keep up with the number of posts, then decrease your posts and pick a couple of key posts to contribute to each day, because quality and consistency trumps quantity. Also, bear in mind that different parts of the world come online at different times of the day, so taking 15 minutes to post in the  evening can offer huge value to an industry peer on the other side of the world.

However, as Burns points out, just having access to an online community isn’t enough – being an active user can bring you so much value. “You can’t just create a profile online and then walk away. Your online community is the place to show a bit of personality, and you need to be interacting regularly to get value from it.”

5 Hot Topics on Social Media for Procurement Professionals

Social media makes it even easier to keep you finger on the pulse. But what topics are global procurement professionals discussing right now?

Procurement colleagues around the world are increasingly embracing social media to share their views, concerns, and (most importantly) their success stories. This sharing has the positive effect of broadcasting the value our function brings to any organisation.

As you know, social media runs rings around traditional media in terms of early access to news. We have access to unadulterated commentary from diverse sources, as well as an interactive forum for discussing, rather than just reading about, the biggest issues facing our profession.

From enduring topics such as risk management to disruptive events such as Brexit, this list will give you an idea of what’s keeping CPOs and their teams chatting on Procurious and other social media platforms.

1. Brexit and what it means for procurement

It takes a truly momentous event to catch the attention of procurement professionals all over the world. Brexit was one such event. It generated so many comments, articles and questions posted on social media, that it deserves top spot on this list.

ISM CEO Tom Derry told Procurious that his organisation received hundreds of queries about Brexit’s impact in the US. This prompted them to survey their members to cut through the speculation with hard facts.

Their supplemental “Brexit Report” found that despite the hype, Brexit will have a “negligible” impact on US business decisions in the short-term, with the main concern being currency fluctuations.

We’re still seeing a high level of chatter about Brexit and its potential impacts, but thanks to ISM’s leadership in this area, resulting business decisions in the US are more likely to be based on facts, not fear.

Other political events are also taking major prominence in conversations. However, we anticipate that Brexit will continue to hold everyone’s attention for many months to come.

2. Risk – Managing the unmanageable

Risk is one of those enduring topics in procurement that will never go away – and nor should it. Questions abound on the Procurious discussion board about measuring, managing and mitigating risk, all tapping into collective knowledge and experience.

The discussion board is simply buzzing with questions and answers about risk in procurement. We’ve had members getting their questions answered across a variety of topics, including:

  • Balancing supply chain efficiency versus risk;
  • Segmenting suppliers by risk profiles;
  • Governance and risk management;
  • Travel risk management;
  • Risk and resilience;
  • Avoiding “unknown” risks; and
  • Risk-mitigation KPIs.

The disturbing frequency of disruptive events such as natural disasters, labour strikes, cyber crime and brand-damaging scandals in the supply chain keeps risk firmly in the spotlight for procurement professionals in the US and elsewhere.

3. The e-procurement debate

Choosing the right e-procurement system to support your business’ objectives and targets is a big decision. It’s for this reason that a lot of procurement professionals reach out to their colleagues online for advice on this very topic.

Discussion boards regularly feature recommendations, warnings and also (we’re sorry to say) complaints about the various options available.

Recommendations have focused on the importance of going with a cloud-based system. We’ve also seen debate on whether having multiple “best-of-breed” systems is preferable to the convenience of a single, unified solution.

Procurious members regularly share their challenges around implementation, struggling with overly-complex functionality and looking for advice on winning stakeholder buy-in.

The big systems developers are becoming increasingly aware of the discussion going on online, and are jostling for social media users’ attention to win their business.

4. Capability and training

Hard skills, soft skills, core skills, essential skills…the list goes on. Capability is another of those enduring topics that will always feature in social media discussion in our profession.

Again, the burgeoning choices around what kind of training is required, and how it will be delivered, leads many people to ask for recommendations on social media. There’s plenty of discussion around which certification provider to go with, and also a steadily rising level of interest in eLearning options for procurement.

One question that frequently crops up on Procurious is “What are the most important skills needed in Procurement?”.

This demonstrates that we’re still debating this question as a professional community, despite the training providers out there who claim they have the definitive skill-set. There’s no ‘right’ answer, of course, as capabilities will always need to be tailored to circumstance and industry. But the frequency of this discussion really highlights that the skills needed to be successful in Procurement are in a constant state of evolution.

5. Social procurement

Corporate social responsibility, and the role procurement can play in building a sustainable future, has well and truly entered the mainstream and is now a significant part of every procurement professional’s role.

Social media users are sharing articles and discussions on the many aspects of social procurement, including:

  • Environmental sustainability;
  • Slavery;
  • Diversity; and
  • The role innovation can play in creating change in this area.

Social procurement is one of those topics that tend to be driven by champions such as Alis Sindbjerg-Hemmingsen. They quickly gain a following of like-minded people on social media, and come to be known as experts in their fields.

Hemmingsen is adamant that sustainable procurement is worth fighting for. She has argued passionately that it can be achieved through greater transparency to drive change, having regulators and first-movers showing the way with best-practice collaboration, and integrating sustainable supplier innovation.

Keep your finger on the pulse

Procurement leaders are using social media to stay ahead of the game when it comes to the latest thinking and development in the profession.

Perhaps the most exciting aspects of social media – which you can’t get from reading an article in a traditional industry publication – is the ability to ask a question and receive a solution from someone halfway across the country (or the world) who has experienced and overcome the same challenge as you.

Throwback Thursday – Who Gives a Tweet? Social Media for Procurement Executives

Still not sure about giving a tweet? Procurement professionals and executives need to be on the social media front line – and here’s why.

social media for procurement professionals

This article was first published on taniaseary.com.

Will I ever get on top of social media? Slack is the latest team collaboration tool that my 25-year-old whiz kids are pushing me into now. It’s a never-ending cycle of trying to keep up with the Jones’s (in the social media sense).

Since posting my “Who gives a Tweet” blog a few months ago, I think I’ve heard just about every reason why procurement professionals are finding it hard to “pick up the slack” and get social.

We’ve been really fortunate on Procurious to build a strong community of procurement professionals committed to sharing and building the knowledge base of the profession. However, there is still a lot of opportunity for more involvement.

Avoid the Excuses

For the uninitiated (and probably the offline) there are many excuses offered for avoiding being online.

But the most popular excuses are lack of time and not knowing what to talk about.

So, I’m putting forward a “Seary Theory” that is the “Two T’s” – Time and inTimidation (OK, not quite a second T) – are stopping more procurement professionals for being on-line. But more on that later…

procurement-executives

First, let’s all agree that social media is not going away.

I don’t need to explain to this educated group how social media is “disrupting” and “enabling” just about every type of business on the planet. We’ve seen retail, banking, communications and entertainment, and we will soon be finding out what it means for supply chain and procurement…

The way I look at it, social media is something we need to take VERY seriously.

The procurement profession is hosting conferences focussing on digital disruption and talking about the speed of change in today’s world. But I need to ask – are we walking the talk?

Yes, social media could be a fad, but then again, it could be the new way of doing business and therefore we need to embrace it.

I know a lot of procurement professionals think that social media is something that other people do. It’s all selfies on Facebook, cat videos on YouTube, and a plethora of Kardashians on Twitter. All true.

But the reality is, it’s not just Justin Bieber, Oprah and Grumpy Cat that are using social media. Do you realise who else is out there?

So why aren’t the rest of us “out there”? Putting ourselves in the fray? Why should I, as a procurement professional, be on Social Media?

Your Professional Development

By creating a strong network around yourself, you will be stronger for it.

It’s how you can stay informed and get ahead. Be it via LinkedIn, Procurious, Twitter or even Facebook, access the news as it’s posted, discover the world around you, keep abreast of industry gossip.

You need to have your finger on the pulse of the profession; anticipate things before they’ve happened, know who has changed jobs (and where they’ve gone to), identify issues others are experiencing, hone-in on the issues and questions.

You can also use social media to actively seek out information. Identify experts in your specific category or industry and follow their updates. Reach out directly to your network for answers.

Your Personal Brand

Be noticed for being clever and insightful. Don’t let people forget about you. Maintain a consistent and persistent presence on social media.

Social media gives you a voice. It has the potential to transform you into an authority figure. When you share something on social media (or in real life) and people respond, it demonstrates influence.

I appreciate not everyone wants to post their holiday snaps or selfies online and you don’t have to. Sharing online need not be so different to sharing offline.

If you’re feeling a bit hesitant, I suggest you join forums and websites to discuss the things that interest you.

This shows your professional nous, and keeps you front of mind with our clients and lifts your profile personally. It also demonstrates that you’re plugged into the industry, and will have the required knowledge to talk candidly about breaking issues affecting the profession.

What are the topics that only you can talk about? Every procurement professional has a unique vantage point from which they are gathering really interesting information that is unique to the industry, communities and businesses they work in.

Recognise your unique position and share some of the amazing learning’s and insights that come your way.

Your Daily Habit

The easiest way to get social is to incorporate a little bit of social “exercise” every day. Yes, every day. It shouldn’t be a chore and it doesn’t need to take more than 10 – 15 minutes. To prove that’s no exaggeration, here is what you can do in 15 minutes – I timed it.

1. News Scan

Check the latest news and happenings. We’ve made that easy on Procurious with our news tab which sifts through all the major business and procurement publications, so you don’t have to.

Keep your eyes peeled for “water cooler moments”, mentions of your competitors or suppliers in the headlines and be ready to dazzle colleagues and clients with factoids you’ve found on the commute to work.

2. Share

What did you find that was interesting? An article? A comment? A quote? Well, post it to Procurious – get people talking.

3. Be an expert

Start a discussion topic or contribute to a burning issue. There’s already a bustling discussions area on Procurious to dive into, take the initiative!

4. Grow your network

If we are going to be world’s best, then we need to be the most connected. You can invite people to Procurious via a direct email. You should also scan LinkedIn and review the suggested connections often. It is very exciting to see the wide range of procurement professionals present in these forums.

And once you’re in the swing of that maybe consider some of the real pro-moves, for example:

Register for any events you are thinking of attending. Send the invite around your network as others might want to join in.

When you’re at the event, post your thoughts to your network on Procurious. Keep the conversation going even when the party’s ended! On Twitter? Tweet about it.

Want to write something and see your name in lights? Send our Community & Content Editor Euan Granger an email and propose an interesting topic for our blog. Become a published writer!

Givers Gain

Recognise your unique position and share some of the amazing learnings and insights that come your way.

You are all in very fortunate positions but you’re not sharing these insights, so how will people (outside) know the amazing things we’ve all been doing? Feel free to blow your own trumpet, and together we can all be heard!

You are all ambassadors for the procurement profession; you should be using these new tools to help tell our story. What’s more, use Procurious to stay current and remain connected to your fellow procurement professionals.

How to Leverage Procurious to Boost Your Career in 2017

2017 is already a few days old – how are your resolutions coming along? Make Procurious one of yours this year, and boost your career!

2017

Halfway through the first week of 2017, and already the Procurious team are struggling with resolutions. But perseverance is the key, as is creating new habits to stay on track.

We’re all about making those habits as easy as possible to keep. Especially when it comes to your procurement career.

2017 – New Year, New Procurious

2017 promises to be a huge year, not only for procurement, but also for Procurious. With events galore, cracking content, and more knowledge sharing than you know what to do with, you need to know how to put it all to good use.

So here are some easy steps to help you make the most of Procurious this year.

1. Complete your Profile

Yes, ok, we’ll admit it. We do keep going on about this one! However, we do this with good reason. A completed profile will gather much more interest than one with just the basic information. Take 5 minutes to fill in your location, industry and category, and write a bit about yourself.

We’re not talking an essay here, just a short paragraph telling people who you are, and what you’re up to.

And if you don’t already have one, add a great picture to your profile. It’s all about your personal brand on social media, so make sure it shows the image you want to portray.

2. Connect, Connect, Connect

Over the past 12 months, we’ve added nearly 10,000 new members to our community. That means there are over 19,000 other people you can connect, share, and chat with.

We’re not suggesting for a second that you connect with everyone. But why not use the filters on our ‘Build Your Network‘ page, and find the people in the same industry/category/country as you. It won’t take you long, but it will give you a rich network to help with all those new, complicated issues!

3. Download our App

Want to get Procurious on the go, wherever you are? Well, you can with our great App. We launched the App in August after requests from our community, and so far, people have loved it!

Unfortunately, we only have an iOS App currently, but we have big plans for Android in the near future. It’s got all the same functionality as the main site, so you’re never going to miss out!

You can find and download it in the Apple Store.

4. Join the Conversation

The Discussion forum is consistently one of the most popular areas on Procurious. New questions are being asked all the time, and community members are quick to share their knowledge.

To see some of the top discussions from 2016, take a look at Monday’s article. Is there a conversation you can add to? We’re sure we haven’t covered everything, so if you have a burning question, now’s the time to get involved.

5. Join a Group

We have an ever-expanding list of Groups on Procurious, catering to an array of categories, associations and causes. Can’t find one for you? Then create one and invite people to join it – it’s really easy, and a great way to create your own little community.

Want to help celebrate Women in Procurement? Join our dedicated group, Bravo.

Work access to great procurement policy templates? Join the Procurement Toolkit group.

Or maybe you want a say in what’s next for Procurious. Then the ‘Procurious – Make it Work for You!!!‘ Group is for you.

6. Elevate Your Skills, Boost Your Career

Start 2017 as you mean to go on, and learn something new every day. Procurious has great eLearning content for you to watch and listen to. And the best thing about it? It’s all completely free to our members!

From hearing what industry leaders consider as the Big Ideas for procurement’s future, to catching up with our ‘Career Boot Camp‘ podcasts, there’s a wealth of information at your disposal.

7. Get Involved on Social Media

Finally, we bring this all back to getting new, great habits in place. Make 2017 the year you really push your social media presence for procurement. It only takes 10-15 minutes per day to do this by sharing an article, listening to a podcast, or connecting with new people.

You can also follow Procurious on Twitter, LinkedIn, and Facebook, and get access to all our content there too.

That should keep you busy for the next few weeks! As ever, if you have any questions, comments, feedback, or issues, on the site, you can get in touch with the team. We’ll make sure that Procurious is working at full speed, to help you work to your full potential in 2017.

Throwback Thursday – Who Gives a Tweet?

Why should you ‘give a tweet’? When it comes to getting your message across, there are a billion reasons to.

who gives a tweet

This article was first published on taniaseary.com. All facts and figures are correct as of the original publication date.

If you’re anything like my husband, you’ve done your very best to avoid being “poked”, “tweeted” or “linked” up until this point. And to be honest, I was in the same camp until my team convinced me of the compelling business reasons to “get social”.

You’ve probably heard all the stats about social media:

  • Facebook (which has just turned 10) would be the third largest country in the world with over a billion users;
  • Twitter has 288 million monthly active users, who send over 400 million tweets per day; and
  • LinkedIn sees two new users sign up every second.

The world’s largest “tweeters” have millions of followers. The singer Katy Perry has the largest number of “followers” with over 50 million hanging on her every tweet.

And while none of the CPOs I know are currently preparing to promote the release of their next album to their followers, there are a number of business reasons for you to start considering twitter, along with all the other social media vehicles, as part of your communication strategy.

Finding Your Voice

Anyone following me on Twitter (@taniaseary) will see that I’m an absolute novice and haven’t really yet “found my voice” in this new medium.  Mostly, I report on celebrities I’ve run into. In the last month this has included Robbie Williams, Liz Hurley, Sir David Attenborough, Princess Anne, and Philip Mould (who features in the television show Antiques Roadshow and Fake or Fortune).

On the Saturday morning when Robbie Williams “retweeted” my tweet his 1000+ followers, I started to understand the power of this new medium. Albeit, I was momentarily a commentator in the entertainment industry, rather than the procurement profession to which I belong, but nonetheless, a worthwhile experiment.

In a subsequent test, I sent a tweet about my professional association (CIPS) securing Cherie Blair as a guest speaker. They retweeted it to their near 4,500 followers.

So, now I was a commentator in my own profession. Mmm…getting warmer! I started to understand the power of this medium for communicating, and potentially influencing, your target audience.

So, even though I’m just starting to tweet, I can already see three business reasons why my CPO friends should consider using twitter.

1. Attracting the next generation of commercial leaders

If you believe the research, the next generation of talent – the so-called ‘millennials’ and ‘digital natives’ – have lost confidence in traditional hierarchical corporate structures. They are more likely to choose their next job based on how they rate their boss, over the company they are going to work for.

They will base their opinion not on your title, but on word of mouth, social groups, strong connections, and online presence. So the lesson from this is that to relate to and recruit the best talent, you need to have a strong presence in those places where your talent is talking. And there is no doubt that the next wave of talent is online.

2. Influencing your internal stakeholders and business customers

In terms of personal visibility to suppliers, your team and your management, social media is a great place to get noticed, as well as to reinforce your position as a connected business thinker.

The rapid pace of change has made staying ‘front of mind’ tricky.  Remember, by being active on social media, especially now while procurement is still underrepresented online, you’re establishing yourself as a thought leader in the profession.

You may ask, “but is my CEO really reading social media?”. While they might not be trawling status updates, they are undoubtedly being briefed daily by Corporate Affairs, who monitor and feed trends to the C-level to help tailor their communications.

3. Becoming a customer of choice with your supply base

Marketers have been using social media to connect with customers for years. Although the reverse – using social media to connect with suppliers – is still in its infancy, be assured that savvy sales executives are scanning LinkedIn, Twitter and other platforms to understand your industry (and you as a customer) better.

The Faculty’s 2013 Roundtable research Future-Ready highlighted that use of social media in procurement is still a blind-spot for the profession. The research goes on to recommend that “as a facilitator of connections across the organisation…Procurement should take the lead in the use of online networks….for example setting up a private group for the supplier network to discuss ideas and engage with the organisation.”

Finding Your Feet

So, if you are convinced of the business reasons to use social media, how should you, as a CPO, use these new communication channels?

While I am by no means an expert on the matter, I have been advised by some pretty smart cookies as to the ins and outs of the social space. I’ll now try to relay some of their best tips to you.

  • What are the topics that only you can talk about?

This is probably the toughest part to getting started. What do you have to say that is unique, and who will be interested? This is the biggest hurdle to getting started.

Every CPO I know has a unique vantage point from which they are gathering really interesting information, unique to the industry, communities and businesses they work in.

Recognise your unique position and share some of the amazing learnings and insights that come your way. Believe me, there are very few people with this wealth of information flowing their way every day.

  • Start “following” people you admire and respect

See what they comment on and how they communicate.  This will provide you both inspiration and direction.

  • Don’t overwhelm yourself

Master one medium, whichever you feel most comfortable with (generally LinkedIn is the easiest first step), and become actively engaged with that audience. After starting with LinkedIn, I moved onto a blog (try WordPress or Blogger). And just last month I made my first foray into Twitter.

  • Try to plan ahead

Not everyone can spend countless hours a day on Facebook or Twitter. Fortunately for us there are tools (such as HootSuite or TweetDeck) that allow you to ‘schedule’ social posts.

This means you can spend a few hours every month writing updates, and then spread them out over the month. I told you it doesn’t have to be hard!

  • Social means social not selling!

The reason social media is quickly overtaking traditional media is because it allows people to interact with each other. Instead of simply talking at people, get involved in the discussions that are happening everywhere online. Your credibility will only increase.

Why Give a Tweet?

At the end of the day, why are we doing all this? What’s the point?

The point is that you need to keep on increasing your influence.  Influence is the ability to drive action. CPOs are all about driving action, activity, delivering change and response to the 360 degree audiences that surround them.

When you share something on social media, or in real life, and people respond, that’s influence.

Hello, Procurement Career? It’s Social Media Calling

Have you found your calling in life? Do you worry that your procurement career is getting away from you? Then you need to heed the siren call of social media.

Four Calling Birds

The traditional 12 days of Christmas might not start until the 26th of December. But this festive season, we’ll be bringing you the 12 days of procurement Christmas in the run up to the big day. Catch up with the story so far on the Procurious Blog.

“On the fourth day of Christmas, my true love gave to me…four calling birds.”

By now, the receiver of the true love’s gifts probably has a large aviary to keep all the birds in. Just as well really, as three of the next four days will bring even more. However, despite the song bringing us calling birds, it’s another, bluer bird we’re looking at today.

Where’s Your Career Going?

By this time of the year, most of us have decided on resolutions we’ll kick off the new year with. Starting with good intentions, we make smaller changes to how we live our lives. We might want to eat less, exercise more, or spend more time on our favourite activities. But, life tends to take over, and by mid-January, we’ve fallen back into old habits.

But for some people, this is the time of year that brings consideration about the next steps of their career. Whether it’s a change of companies, going after a promotion, or even thinking about a complete change, most people start their search on the Internet. More specifically, they’ll start to look for information and new roles on social media.

The array of sources, information, and potential employers, makes social media a major tool in an individual’s search. Whether it’s LinkedIn, Facebook, or Twitter (see, we told you we’d be talking about a bird…), there is plenty you can do to boost your career.

So how are you going to turn that around, and make social media work for you? We’ve been calling on our experts this year to share their thoughts on this very topic. And they haven’t disappointed.

Break Down Walls, Increase Value

During our Career Boot Camp, Jay Scheer, Senior Digital Marketing Manager at THOMASNET, highlighted what many of us have been doing wrong on social media. That is using different accounts for different areas of our lives.

However, Jay advises that we need to break down these personal silos in order to increase our digital value. In a more connected social media world, employers want to see the full picture. And individuals want to portray a more rounded image.

Breaking down the barriers is the first step. Jay also advised the following when on social media:

  1. Start thinking of yourself as a brand – project the right image to the public
  2. Be authentic and conversational – inject your personality where possible
  3. Be targeted – always consider the medium and the audience, and tailor your activity
  4. Don’t be banal – don’t post for posting’s sake
  5. Draw a line – use the grandma test for all your posts

No Avoiding the Brand

So now we know how we could be using social media, we need to know how to portray the right image. Happily, another of our experts took care of that – Procurious’ own Lisa Malone.

Lisa gives some great tips on building a ‘kick-ass’ personal brand that’s bound to get you noticed. And if you’re looking for a new job, or to showcase why that promotion should be yours, then getting noticed is what you need.

From authenticity and injecting a bit of colour into your profile, to connecting with top people (and then leveraging those connections), there’s plenty here to get you started.

Personal brand is key on social media. And if we all take the time to boost our personal brand, then the brand of procurement will benefit too. We’ve got plenty of tips and tricks that we’ve shared.

But perhaps the biggest is the importance of a great profile picture. If you do one thing the next time you’re on Procurious, check out your picture, and see if a change will do you good.

What are you waiting for? If you hear a new job calling for the new year, or just want to give your social media accounts a spit and polish, now’s the time. You never know if that perfect job is just around the corner, but at least you’ll be ready!

Knowledge is worth its weight in gold. So how can you boost your procurement knowledge using some economic basics? Make sure you come back tomorrow to find out.

How Executives Can Avoid a Social Media Headache

Navigating the increasingly complex world of social media is the norm for executives. Here’s what you need to know.

executives headache

Social media can be a hugely important tool for executives in this day and age. When used appropriately, it can help you land your next job, help you communicate what you’re working on in your role, and help keep you on top of industry news and trends.

But setting up and occasionally maintaining your LinkedIn profile is just the tip of the social media iceberg these days.

According to a study conducted by Forbes and reported on SocialTimes, CEO engagement on social media will double by 2017.

Brands are doing this for good reason, with 82 per cent of people more likely to trust a company with CEOs on social media, according to the study.

You could get a tap on the shoulder by your HR leader any day, too. Companies often look across their organisation when considering a social media strategy for executives, with subject matter experts in different areas of the business (such as procurement) often having great insights to share.

Blurring Personal & Professional Boundaries

Of course, it takes extra time to be active in the social media. In fact, it’s blurred the lines between people’s personal and professional time and space. Used unwisely, a person’s social media presence can have repercussions in both their personal and professional lives.

This not only includes LinkedIn and Twitter, but also blogging, Instagram and Pinterest.

And at times, a lot that can go wrong. For example, the media stories of a Scottish executive who lost his $US2 million-a-year position as CEO last year when he decided to talk to his daughter during a ‘boring’ board meeting.

The executive told his daughter how he hated board meetings and that he was tired of the session that morning. He used Snapchat to share photos of the board meeting, along with tagged messages to his daughter, saying he was bored.

His daughter using a screen grabbing app to save the photos and posted them on her Instagram page, prompting a backlash that cost him his job.

This is just one of the many headlines about social media misuse that have caused headaches for successful corporate executives. There have also been plenty of accusations, misinterpretations and media headlines due to social media use.

Use Social Media as Tool for Good

However, don’t let this deter you from using social media, with executives able to use social media to their advantage rather than using it to ruin their career.

On the other hand, when used responsibly, social media has helped politicians win elections, startups take their new brand to the world and executives land new positions.

Posting blogs on LinkedIn or your company blog can also be a great way to bolster your corporate profile and help position you as an industry expert.

Outsourcing this process to a freelance journalist or copywriter can be a great way to ensure you meet your blogging goals.

Start by familiarising yourself with your company’s social media policy, which should outline their expectations. Raise any clarifications with your HR or communications department.

Avoiding the Executive Headache

When it comes to security, you can never be too careful. Here are a few ways to ensure you aren’t giving away too much information online.

Avoid checking-in: Don’t check in on Facebook at airports, on trips away for work or in specific locations during your time off. You never know who is watching for this information to be made public.

Set status updates to private: If you’re going to post business photos of delicious meals at a restaurant or tell people where you are on social media, make sure that your status settings are private, so that only your connections can view this.

Manually approve online tags: There’s an option on Facebook, Instagram and Twitter to approve photos and status updates you’ve been tagged in, which could reduce the chance of attackers actively monitoring your movements.

Key Social Media Platforms

And just in case you weren’t sure where to start, here is a brief run-down of the key platforms for you.

  • Facebook

The largest social network on the web both in terms of name recognition and total number of users. It’s a great medium for businesses to connect with customers.

  • Twitter

Share 140 or fewer character text updates to your followers, along with videos, images, links and polls. Twitter enables you to interact with other users by mentioning their usernames in your posts.

  • LinkedIn

Nowadays, if you’re a professional not on LinkedIn, you’re in a small minority. Allows you to create a professional profile and connect with people around the world, from peers, to colleagues, to competitors, to potential business partners.

  • Procurious

The world’s first online business network for procurement and supply chain professionals. With over 18,000 members, there’s a wealth of knowledge and potential collaboration with fellow global professionals.

  • Instagram

This visual social media platform is based entirely on photo and video posts, with many users posting about food, art, travel, fashion, architecture, hobbies and similar subjects. Growing numbers of retailers have had strong sales growth on the back of utilising this platform to display their collections.

  • Tumblr

This is one of the most difficult social media platforms to use as a business, but it’s also one of the most interesting. Users can post text, chat posts, quotes, audio, photo and video, while reposting other users’ content is quick and easy.

  • YouTube

This video platform allows businesses to show their products in action. It’s particularly useful for companies that mostly sell over the internet.

  • Blogs

Posting interesting articles either on your own personal blog, the company blog or post articles to LinkedIn can be a great way to bolster your corporate profile.

Big Ideas Summit 2016: Big Idea #21 – Creating Global Practices

Social media has opened up a global audience to procurement. Now the profession needs to leverage this to expand its role further.

At the Big Ideas Summit 2016, we challenged our thought leaders to share their Big Ideas for the future of procurement.

From ideas that have the potential to change the very nature of the procurement profession, to ones that got the assembled minds thinking about the profession’s impact outside of the organisation, the response we received was amazing.

Global Presence, Global Strategy

Siddharth Sharma, Strategic Sourcing Manager (SCM) at KPMG, believes that social media has given procurement the power to share ideas, thoughts and best practice. However, he also believes that this needs to be taken to the next level, to create global leaders and strategy.

Siddharth talks about the role of Governance and technology in procurement, and how all three of these aspects can be leveraged together, in order to advance the profession on a global scale.

Catch up with all the delegates’ Big Ideas from the 2016 Summit at the Procurious Learning Hub.

Want to find out more about Big Ideas 2016? And maybe what we have planned for 2017? You can visit our dedicated website!

If you like this (and you haven’t done so already) join Procurious for free today. Get connected with over 17,500 like-minded procurement professionals from across the world.