Tag Archives: social media for procurement

The Future’s Bright, The Future’s Niche Social Networks

Social media has enabled global collaboration on an unprecedented scale. But as attitudes towards the major platforms change, it’s actually niche social networks where the future lies.

In the interests of full disclosure, I do work for a niche social network. So yes, I am slightly biased. But stay with me, as you’ll see why the argument for niche social networks holds weight.

It might seem strange to talk about a more narrow focus when technological advancements have ensured that we can speak to anyone, in any corner of the world, at any time. But as the world grows, it’s important to ensure that you are speaking to the right audience.

We only have a finite amount of time during the day to engage with colleagues, peers and stakeholders, read interesting articles, and share our experiences with others. If you’re spending that time talking to the wrong people, then you are potentially missing out on great new opportunities.

Facebook-isation

Does this post look familiar to you?

Niche Social Networks

How about this one?

Niche Social Networks

These and countless others pop up on the major social networks on an hourly basis. And while you may think I’m talking about Facebook, these were actually lifted from LinkedIn in the past week or so.

Yes, that’s right, the world’s largest networking site is now beset with endless maths problems, selfies, family photos and quizzes. While presumably posted by well-meaning members, they serve to create friction on what constitutes an ‘appropriate’ post for LinkedIn.

And it doesn’t stop at the main network feed either. Speaking to procurement professionals at conferences and events in recent weeks, many have voiced the opinion that LinkedIn’s Groups and Discussions have become “spammy”.

There are a couple of possible explanations for this turn of events. The first is that, with over 300 million members, the network has grown too large while trying to cater for too wide an audience. The other is possibly that for many users, LinkedIn represents their entire social media presence, which is why there are Facebook-type posts appearing on it.

Both LinkedIn and Facebook aren’t going anywhere. They are great networks for connecting with people and, on a professional side, LinkedIn remains the place to be for marketers and recruiters. But for individual professions, the future lies in niche social networks.

Finding Your Niche

For many professions, relevant discussions, content and connections are lost in the noise on the larger networks. This was one of the primary reasons that Procurious was founded, and why it has grown as it has. People know that the site provides up to date, relevant content for procurement and supply chain, all in one place.

Procurious caters to the procurement and supply chain audience, but there are many others you can find, depending on your profession and interests.

  • Spiceworks – A network for over a million global IT professionals, providing content, and a free IT help desk for all its members.
  • RESAAS – Over 300,000 global real estate professionals, providing leads and listings.
  • Doximity – Over 60 per cent of US-based doctors as verified members, and possible expansion to overseas markets.

The list doesn’t end there, and there are countless others for a whole host of professions that are getting started every week.

Benefits of Niche

The benefits of a niche social network are along the lines of what I have said already. Joining one of these network allows you the following:

  • Connections – Surely the Number 1 aspect of social media are the connections we make. Niche social networks offer people who could really help with your latest issues or questions.
  • Content – Is a post about global politics interesting? Probably. Is it relevant to your next negotiation? Maybe not. Niche social networks offer articles relevant to your day-to-day work (although we do throw in the occasional off-the-wall topic to keep you interested!).
  • Learning – Whether it is eLearning, or learning by asking questions to other network members, niche networks are more likely to offer a more focused, better answer.
  • News Feed – What all the sites I have mentioned have in common is a collated news feed. This means up-to-date, relevant headlines, brought together in one place.
  • Events – An events calendar for all the major events for your profession. Quickly see what is near you and decide which one you want to attend.

By being able to access all of this in one place, you can spend less time wading through irrelevant posts to find good information, and more time connecting and collaborating with the right people.

So if you’re only going to use one platform for your social media activities, why not think about a niche network.

Procurement Gives a Tweet – #BigIdeas2016 on Twitter

Likes, retweets and the #BigIdeas2016 hashtag being spread far and wide – taking a look at how the Twitter-verse reacted to Big Ideas 2016.

Whether you chose to follow the Big Ideas Summit 2016 on Procurious, or via one of our other social media channels, we hope you got just as much out of the day as we did in London.

The Big Ideas Summit was positioned as a digitally-led event, enabling us to include the global procurement and supply chain community in the day, even although we couldn’t have everyone in London (as much as we wish we could!).

Following the huge success of the event on Twitter last year, we were eager to find out just how far our conversations, learnings, interactions and Ideas reached. And we couldn’t have predicted just how widespread the Big Ideas conversation went.

Once again, we’ve been overwhelmed by the response from our followers. So, thank you, and here are some figures showing just how much you helped us spread the word:

Hashtag: Our #BigIdeas2016 hashtag was picked-up and mentioned 1,500 times throughout the day.

In total, tweets relating to the event were served to a potential combined audience of over 5 million people worldwide!

This map shows where the #BigIdeas2016 hashtag was being used worldwide:

This map shows the global activity on April 21 of #BigIdeas2016
This map shows the global activity on April 21 of #BigIdeas2016

If you’re not following us already, come and find us using @procurious_ and help to continue the conversation! We’ll be continuing to share your Big Ideas, and all the key thoughts and ideas from the Summit in the coming weeks.

We’ve also put together a sample of the tweets from April 21st which mentioned the Big Ideas Summit, and used the #BigIdeas2016 hashtag. See what influencers, thought-leaders, commentators, and fellow procurement professionals made of the day’s events.

Top Tips For Using Procurious

Looking to make more of an impact on the Procurious network? Eyes down for a handy set of tips to help you make the most out of our community.

So if you’ve ever caught yourself asking “How do I…?” Read on for our top Procurious tips.

How to use Procurious

How to join using Facebook, Twitter or LinkedIn

We’ve now opened registrations to Facebook and Twitter (previously we only supported LinkedIn). Just head to the sign-up page to use your preferred method.

How to add a profile picture

Procurious is a place to share your knowledge, grow your network, learn from your peers and make meaningful connections. Surprisingly enough, one of the easiest ways to do this is by adding a picture to your profile. Learn how.

How to complete your Procurious profile

Nobody likes to leave a job half-done… This also rings true on Procurious where profiles are sometimes being left incomplete.
Do it now
.

How to grow your network and invite people

Whether it be inviting people using the ‘Build your network’ tool, LinkedIn, or personalised email link – you’ll be expanding your Procurious network in next to no time. Get building.

How to choose which updates you see

Procurious provides you with a choice of viewing modes; choose to view updates from the ‘Whole Network’ or ‘My Network’. Make a decision.

How to add a question on the  Discussions page

The ‘Discussions’ area on Procurious is buzzing with inquisitive minds. Go ahead and ask the community! Riddle me this.

How to learn a new skill

Procurious isn’t just a place to network – you can delve into our learning resources and teach yourself a thing or two in the process. We offer both free and paid learning materials, take a look.

How to tag Procurious members in your status and posts

You’re probably already familiar with tagging from using it on the likes of Facebook and LinkedIn… Well here’s how to use tags on Procurious. See how.

How to add additional email addresses to your Procurious account

Signing-up to Procurious to grow your professional network is all well and good, but what happens when you change your contact details, land a new role, or leave a company? Find out how.

How to RSVP to an Event

Our Events page contains both upcoming and past engagements. Here you’ll find essential info like the programme, speakers, fee, and other Procurious members who might be thinking of attending. Get your diary in order.

How to post your own Event

We’ve now made it possible for any Procurious member to post their own Event and have it displayed in our Event listings. Go here to start telling the world!

How to start your own Group on Procurious

Anybody can create their own Group on Procurious (provided it doesn’t exist already!) Groups are the ideal place for people to gather and share around a core interest. See how.

How to use Procurious on your smartphone or tablet

If you’re just visiting Procurious via your PC, laptop, or Mac, you’re missing out… Discover how to go mobile.

How to subscribe to the latest procurement and supply chain news

We want to make Procurious part of your daily online routine, so we’ve added a curated ‘News’ service . Get your daily news fix.

How to control your email notifications

If you’ve found that you’re receiving too many email notifications from Procurious (invitations, messages etc.) then follow these steps to curb the flow.

How to change your Procurious privacy settings

You can choose which details you want made available to other Procurious members on your ‘Settings’ page. This includes everything from personal details to your accounts on other social networks. Choose now.

How to find all of the Big Ideas Summit videos

We’ve collated all of our videos from the Big Ideas Summit in one place. So whether you’re after the keynotes, panel sessions or individual ‘Big Ideas’ just head here.

How to delete your Procurious account

We hope you find Procurious useful, but all good things inevitably come to an end. If you really want to leave then please send us an email – you can reach us at [email protected].

For more tips and tricks check out our expanded Frequently Asked Questions page.