Tag Archives: social media

3 Ways To Keep Up with the Social Media ‘Joneses’

What do you mean you had time to read The Economist cover to cover – don’t you have a job to do??! Kelly Barner advises how you can keep up with the Social Media ‘Joneses’.

We all know one… that person in your network that not only mysteriously has the time to think, read, discuss and be oh-so-intellectual about the day’s leading topics, they also broadcast that fact everywhere. Here are some sample ‘shares’ to give you an idea:

“Really enjoyed this article the third time I read it in this week’s issue of the Economist”

“Back from our week-long innovation retreat / chakra cleansing with a revised vision for procurement”

“Pleased to share volume 4 of my treatise: ‘Reflections on the Meaning of Corporate Procurement’”

Honestly. Don’t these people have real jobs? After reading status updates like these, it’s hard not to feel horribly overwhelmed. Let’s face it – the rest of us are scrambling from top priority to top priority. We’re trying to cover the fundamentals while also finding the time to look for opportunities to create additional value.

Here’s the thing: just as people gild their personal experiences on social media to make it look like they have the ‘perfect’ life, they are tempted to do the same at work. Although you may feel a combination of stress and envy in response to their abundant discretionary time, you can convert that energy into something that is not only productive, but realistic to achieve.

Procurement has long been hesitant to engage on social media (eek! a supplier might be looking!!), but the tide is beginning to turn. Here are some suggestions for how to keep up with the ‘Joneses’ without actually becoming them.

Read One New Thing Every Day (Max investment: 15 minutes)

There is so much content published on a daily basis that it may seem just as easy to let it all float by as to pick something to read. And yet… not reading anything is a huge mistake. Don’t think too hard about your selection – it is wasted time. You’re better off reading something mediocre and moving on than making it an hour long task. There is something to be gained from every piece of content – even if it is so complex or boring that your mind wanders to other topics. Let it go! Stepping away from project-related tasks and phone calls may be just the distance you need to foster a great idea.

Post a Comment (Max investment: 30 minutes)

Not everyone is a writer – and not everyone who writes should. That said, there is just as much value to be realised in commenting on or challenging other people’s work as there is in publishing your own thoughts. If you’ve already invested the time to read something, why not make a comment? We are all made better when we are challenged, and sometimes all it takes to get the conversation going is the first comment. You’ll find that articulating your point of view helps you formalise your thoughts in a way that just reacting in your mind doesn’t.

Host a Lunch & Learn

One of the things we have to give procurement credit for is the abundance of high quality – free access – webinars and podcasts. If you come across one that is relevant to your team, reserve a conference room and invite others to join you. If it is during lunch, encourage people to bring something to eat. If not, grab coffee or see if the company will spring for bagels (people love bagels…) The resulting conversation will move everyone forward and add to the shared knowledge base of the team.

The key thing to keep in mind is that you can learn and grow without shoving it in other people’s faces. If you’re focused on using that investment of time to put yourself above other people, you’re missing the whole point of building virtual community and advancing professional development. Plus, we all know the unspoken reality… the more showy people are about their own accomplishments, the more likely they are to be updating their status from their parents’ basement. 

3 Ways To Win The Internet (You Don’t Have To Be Justin Bieber…)

The social media world is a scary place and unfortunately it’s scaring away the professionals and organisations who need it the most. How do you embrace today’s internet culture and use it to your advantage? 

The Procurious London CPO Roundtable was sponsored by Basware

Elizabeth Linder, Founder and CEO of The Conversational Century joined YouTube in 2007 and often thinks back to that year, a significant time for YouTube, in order to understand the social media space.

It was an exciting and life-changing time for skilled amateurs.

A time that had millions of people singing in their bedrooms, connecting with huge audiences across the globe and finding fame.

Perhaps the most successful YouTuber in this space was Justin Bieber, who’s YouTube performances were discovered  by chance by record label manager, Scooter Braun.

Others, to this day, rack up millions of video views for a commentary on something they would never otherwise have been considered an expert in, or had the chance to be!

Take 7-year-old Ryan as an example of this in action. His YouTube channel “Ryan ToysReview” where he (you guessed it!) reviews the latest and greatest in children’s toys has seen him become one of the richest YouTubers ever and a multimillionaire.

Or there’s Lindsey Stirling, an American violinist, dancer, and composer…

Youtube ultimately offers us the opportunity to be heard, and some people have seized the opportunity with both hands.

Building trust on the internet

Elizabeth Linder is a strong believer that the internet is the best place to build trust.

Clearly  “The People” ( i.e. you and me) have already got this all figured out.

The problem is that so many of the worlds experts; that is the professionals, the politicians, the press, have really struggled to figure out exactly where they fit in. And that’s why so many people still believe the internet is destroying trust.

All too often, as Elizabeth points out, we focus on the sinister corners of the internet, only promoting the negative effects social media is having on our society.

When governments, the press and businesses perpetuate this idea they fail to acknowledge the value and importance that online conversations can bring, and the huge impact they can have.

The public’s use of social media is way more sophisticated than what we see in most professional bodies and businesses across the globe.

That means, as professionals, we’re on the back foot.

And it’s time to change!

At last month’s Procurious roundtable, sponsored by Basware, Elizabeth Linder provided three key pieces of advice to procurement pros who want to start, and win, conversations online.

1. Go at your own pace

Leaders fear that they have to move at an increased pace because of today’s internet culture.

You don’t.

Elizabeth stressed that it’s crucial to take things at your own pace as long as you let people into your thought processes.

A politician in the throws of a disaster situation can’t be expected to have all the answers or all the solutions. But what they can do is keep the public posted on the events as they unfold, maintain a constant dialogue and reassure people that they are doing everything they can.

As a business leader, it’s ok to communicate that “the discussions are still in progress” or “we don’t have information on this yet” so long as you’re communicating something!

You don’t have to speed up because the internet is speedy. It’s just a different kind of dialogue.

When United Airlines hit the headlines for forcibly dragging a passenger off one of their planes, it took them so long to figure out their communications strategy, that they made things a whole lot worse.

They didn’t need a strategy.

They just needed to say something!

2. Believe in the power of primary

We need to believe in the power of primary sources because the public certainly do.

Hearing directly from the source rather than a paper adds a lot of value to your communication.

If you’ve ever been quoted in an article, blog or feature you’ll know the producer of that piece never quite gets to the meat of what you were trying to say. And that’s because you don’t own the conversation or drive the discussion – they do!

The opportunity to speak directly to your audience is an amazing opportunity for leaders and professionals but it’s taken, particularly western, leaders a long time to grab this space and run with it. Perhaps this is because it demands a greater bravery and vulnerability compared with hiding behind a newspaper column or official statements from your organisation. But the pay off is worth it.

The 2011 London riots  were a big wake up moment for the London Police force, who had to figure out how to communicate directly, and effectively with the general public.

And in the UK county of Staffordshire, the police have invested in real authenticity and conversation on social media, building a strong community relationship.

3. Embrace the hacker culture

Embracing in the hacker culture, i.e. making it up as you go along, is key.

EU politicians, for example, only see social media as a tool for outbound communications and not for their inbound policy making.

Hacker culture dictates that they need to consider the latter, and create as they go.

In the early days of Facebook your profile photo was meant to be one photo of yourself.  The idea was that you uploaded it and you kept it.

But Facebook engineers watched a trend emerging of members rapidly changing their profile picture; every time they went to a party, every time they went on holiday. They realised that users wanted to ability to share their photo albums on Facebook and so built in the functionality to do that. Simply by following the patterns of behaviour.

travel business is struggling with this right now – they used to be able to invite critics to review a hotel/ stay somewhere and write up a review – now all it takes is one guest to write a terrible review about crappy plumbing and it can go around the world- feeling of being out of control is prevalent in leadership circles.

Top tips for getting started online

  • Involve people, whether it’s colleagues, clients, customers or the wider community  in the early building stages of your online presence.  What do they want to hear from you? What’s useful and what’s not?
  • Keep a consistency and truthful tone to anything you post online. Post things that represent you or you organisation because it’s so much better to be yourself rather than a contrived version of yourself. If you’re not funny don’t try to be. If you’re earnest be earnest!
  • Don’t let your voice become part of the PR machinery. The UK lost count of the number of times they heard  Theresa May’s Brexit was going to be Strong and Stable – it was a meaningless consultant’s phrase.
  • Be honest! If you don’t know, say you don’t know! It’s much easier to do this online than it is live on TV.

Pick the right people to communicate with your audience. Your business might have a clear hierarchy but it’s important to consider who should be the spokesperson vs who will be the best spokesperson. The Estonian parliament Facebook page asked their maintenance man to run the page, and he’s become a local celebrity, and great PR for the government.

Elizabeth’s take away advice on owning the social media space? “Be yourself online and talk to people in a way that lets them in but not in a way so casual that you’re treating them like family.”

Procurious are hosting CPO roundtables on 30th May, 19th September and 14th November. If you’re a CPO and would like to attend one of our roundtables in person please contact Olga Luscombe via [email protected] to request an invitation.

2017 Rewind – Help! A Potential Employer Asked For My Facebook Password

As part of our 2017 Procurious rewind, we’re taking a look at the top blogs of the year. Today’s article advises what to do when a recruiter asks for your Facebook password! 

Have you ever been asked to hand over your social media details in a job interview? Don’t panic – it’s probably just a stress test.

Stress tests are designed to put you under pressure and see how you handle it. They range from grilling you about your weaknesses, to subjecting you to a barrage of quick-fire questions to try to fluster or catch you off-guard.

Heineken took this to the extreme in their viral recruitment video where interviewees are subjected to a range of stressful situations, including a creepy hand-holding interviewer who later feigns a heart attack. While it’s fun to watch, there’s a lesson here – in an age where candidates often give text-book answers to text-book interview questions, recruiters are looking for ways to separate the wheat from the chaff.

“We need your Facebook login details”

Your three potential reactions:

A) Meekly handing over your password: Wrong answer. This shows that firstly, you’re desperate for this job and secondly, you’re a pushover. Is this how you would behave when representing the company in a tough negotiation?

B) Anger: You’ve fallen into the trap. Even though it’s an outrageous demand, getting angry only demonstrates that you won’t be able to remain calm in the face of on-the-job pressure.

C) Politely but firmly refuse: Correct! You were on the lookout for a stress test, and you’ve identified this one as such. This takes the pressure off, allowing you to present a calm and logical response.

Unfortunately, that’s easy to say and hard to do!

How to say “no” politely 

  1. Call them out

If you’ve read the situation correctly, then you could simply respond by saying, “This is one of those stress-tests, right?”, and then launch into a detailed explanation of how you’re able to stay calm under pressure, with examples.

If they still insist, and genuinely appear to be demanding your Facebook login (and you still want this job), then you’ll need an excuse beyond the bare fact that you don’t want them seeing your drunken photos from the big party last weekend.

  1. Privacy

“I have an obligation to protect my friends’ privacy. They have their own privacy policies set on their accounts to safeguard themselves and their loved ones and that’s their right. If I start sharing their information with potential employers then I’ll have broken my trust with them.”

  1. Work/life

“For me, work and home are two separate things. I’m careful to keep work-related posts off my Facebook page, so it’s in no way relevant to any potential employers.”

  1. Direct to LinkedIn

“I think you mean LinkedIn? While I wouldn’t hand over my login details, I’d be happy to connect with you on LinkedIn so you can see how I present myself professionally on social media.”

  1. Show me yours and I’ll show you mine

This one’s a bit more provocative! “Absolutely fine – I think this is a great idea. I’d also like to see the type of team I’m joining, so if you can share your log-in details, along with your director’s and all the team members’ Facebook passwords, then I’d be happy to share mine.”

  1. Throw the question back at them

Whatever you decide to say, it’s vital you do so in a professional, calm and reasonable way. In a stress test, how you say it is more important than what you say. The interviewer will be judging your response, attitude and manner, but you can turn the tables by asking them to put themselves in your shoes.

For example:

  • “I’m sure you would agree …”
  • “I’m sure that if you were in my position…”
  • “From a privacy perspective, my friends wouldn’t be comfortable with me showing their information to people. I’m sure your friends and family would agree.”

Asking someone to put themselves in your position makes it almost impossible to be offended by a calm and rational argument.

In the end, keep in mind that there is no right answer to a stress-test question. It’s designed to judge how you react, so be confident in whichever answer you choose.

Social Currency In Procurement: Do You Know Enough To Be Dangerous?

In recognition of how central social currency is, procurement pros are using their social networks to build, influence, and deliver results. The question is: do you know enough to be dangerous?

Connectivity is central to how we live and work in 2017. When something exciting or unexpected happens, many people immediately share the news, and a picture, on social-media. We read the updates shared by others and offer up our own. We like a post or status update to indicate support or show we are ‘in the know’ and watching important influencers. This constant sharing and consumption of information has become a global phenomenon.

Over time, these exchanges add up to a wealth of knowledge and connections that improve our decisions and elevate the weight given to our preferences – much like the exchange of ‘social currency.’

Social currency in procurement

A similar trend has begun in procurement and supply chain – perhaps in recognition of how central social currency is to us on an individual level. Procurement professionals have talked about supply intelligence for a long time, but now they are increasingly aware of how important their own social networks are to their ability to build, influence, and deliver results.

Professional social currency includes, for example, the recommendations, endorsements and likes that we assign as we go about our business online.  When combined, they create a level of trust, and contribute to organisational reputations of both buy and sell side organisations. When buyers trust that a supplier will be able meet their business needs, or when a supplier trusts that a customer is a good fit for their capabilities in both demand and culture, transaction costs are decreased and the total value potential increases.

The fact that both sales and procurement are investing in their social currency creates a unique opportunity for them to come together and leverage their collective knowledge for the benefit of both organisations.

Being Reactive Vs Pro-active

One of the strengths of social media is its timeliness. Trust is not just about the source or location where information is stored. The more real time information is, the more confidence it gives to decision makers. Having real-time access to information allows procurement to meet the businesses’ needs faster. Timeliness is also at the top of the stakeholders’ priority list when deciding whether or not to engage procurement. When procurement can provide information proactively in real time, identifying which suppliers stakeholders should look at or having the pulse of specific industries, it goes a long way towards demonstrating their value – and adding to social currency.

Having instant access to trusted information alters the range of project options available to a procurement professional. They are no longer in the position of having to be reactive, where the business comes to procurement and says, “We have these new suppliers that we would like to engage – NOW” forcing procurement to scramble, trying to vet them. When procurement has access to real time information, they can readily identify potential suppliers and quickly access industry peer endorsements on those suppliers.

Do you know enough to be dangerous?

Procurement professionals need to know enough to be ‘dangerous’. They should have a foundational understanding of the category or commodity they are supporting, and be able to translate business needs into procurement best practices. This way when they get a seat at the table with stakeholders, they are able to engage in intelligent discussions around what stakeholders are trying to do and what is happening in the industry. Having access to intelligence allows procurement to be the engine driving category or commodity strategy to achieve sustainable value for an organisation.

Today, people call or email each other for supplier recommendations. This manual way of accessing trusted “social currency” is not scalable or visible to the rest of the organisation. The procurement technology user experience has come a long way. With collaborative or social technologies, the data becomes smarter and benefits everyone today and in the future.

The concept of trusted data is not new… the same instant knowledge that allows people to prioritise news shared by their circle of friends or pick a restaurant that has been highly recommended by people with similar preferences… today, decisions are made faster and the outcome is often more successful as a result of social currency.

The insights in this article comprise one of the main takeaways of a supplier intelligence-focused Executive Roundtable Series hosted by tealbook which brought together over 40 forward-thinking procurement leaders from across the country.

Buzzwords, Jargon and other LinkedIn Problems

One person’s Head of Procurement is another person’s Procurement Executive and another person’s Vice President of Procurement and Supply Chain. How do you ensure your LinkedIn profile isn’t confusing employers and holding back your career?

LinkedIn currently boasts over 460 million users and two new signups per second. If that makes you feel like a very tiny fish in a very large pond, don’t worry, you’re not alone! But that doesn’t mean you can’t find ways to stand out from the crowd.

Some members are scouting for jobs, others are scouting for new hires, and some would like to consider themselves passive users, not placing much importance in their online CV. But, whatever your motivations or opinions, a vast amount of people will have their LinkedIn profile vetted by a prospective employer; it could be the make or break to getting that job. So you really ought to get it right!

How are people finding me on LinkedIn? 

Recruiters, headhunters and employers will visit your profile for a number of reasons. You might have been recommended or referred to them by a colleague or friend. Perhaps they searched for someone with your skillset or career history and stumbled across you by chance or maybe you’ve already applied for a role and they’re performing a final suitability check.

Whether you’re looking for a new role today or in five years time you need a LinkedIn profile that’s ready to go. Don’t take the risk of missing out on a dream role you didn’t know you wanted because a recruiter landed on your empty shell of profile.

Here are my top tips for making your profile shine.

Profile Summary

The latest LinkedIn update gives a huge amount of weighting to the top 2 lines in the summary field of your profile. This is the first thing anyone will see when they view a preview of your profile, which makes them the most critical. Keep it as engaging and informative as possible.

Keywords

LinkedIn searches work by users highlighting keywords. If you want to be found by the relevant people, you need to use the right buzzwords. Do some research into the market you want to be employed in; what sort of job titles and job descriptions are used? Which key words are used over and over again? What words would your dream employer use to try and find someone like you?

Job Title/Headline

Job Titles are an independently searchable field. You have 100 characters, make sure you use them wisely.

What would someone searching for you look for? Somewhere, somehow that’s what your job title needs to have in it.

Instead of having one searchable string, you can have more than one title in your profile:

The second example would result in the profile coming up in significantly more searches.

Company

It might sound obvious but make sure you are listed as working for the right company. Your company might have 30 or 40 subsidiaries, countries, brands associated with it. GSK, for example, has 514 results (and that’s ignoring GlaxoSmithKline which has another 350)!

But again, this is a searchable field so make sure you are on the one with the largest population or the most obvious one.

If you are a recruiter searching for a specific brand you might not take the time to make sure you’ve got exactly the right company. Don’t take the risk – get yourself on the biggest and the best (or most relevant).

Role

If you’ve been promoted within a business make sure you represent that explicitly on your profile. Adding a new position gives you the opportunity to tick the majority of these boxes again:

  • Successful
  • New summary box: more keywords and success
  • New job title: more job title keywords

Jargon

If keywords are the No.1 thing you are searching for, jargon is exactly the opposite. If your company calls it one thing but everyone else calls it something different your current boss is going to be the only person that will find you!

Be aware, too, you might not be aware just how jargon-filled your job title is if you’ve worked in the same business for a while. So take some time to find that out. Search for someone similar to you and see what they call it. And then such for some more for verification!

The Value of Social Media Voices in Supply Chain

Social media: It’s vast, it’s unstructured, and it’s overwhelming. But the value for supply chain is there to be extracted!

According to Business Insider, social media sharing outpaces some of the most data intensive B2B activities: Facebook processes 500 times more data each day than the New York Stock Exchange and Twitter exceeds NYSE’s daily data storage by 12 times.

Social media gives voice to anyone looking for a platform: consumers and corporates, individuals and organisations. By enabling the democratisation of instant worldwide communications, services such as Twitter and Facebook have created an overwhelming volume of unstructured data in a short period of time.

While the development of social media voices is dynamic and continues to evolve without pause, businesses have yet to tap into its true power. What happens to these spontaneously created bits of data? Who is listening? Is there actionable value in the voices?

Social media voices are the sum total of all the unstructured data shared around the world.

Social media data may be unstructured, but the voices within it have a perceptible tone. By establishing a baseline and monitoring changes up or down, it is possible to detect shifts in tone and frequency and leverage them as a kind of early warning system. By tracking all of the mentions of compliance and sustainability over a period of time, unstructured data forms a workable trend. With this carefully built intelligence legacy in hand, changes are easier to identify and respond to in near real time.

The challenge of extracting value in social media

The challenge associated with trying to extract value from social media voices is enormous – but so is the associated opportunity. Traditional methods of monitoring company news and developments may work for a limited number of key strategic suppliers, but the scale associated with tracking the entire supply base is prohibitive, let alone looking beyond the first tier. In the absence of a new, technologically enabled approach, it would be impossible to proactively manage risk from a fully-informed position.

Monitoring social media voices makes it possible to remotely audit the majority of a company’s suppliers in a scalable and automated way, requiring limited human resources while still providing constant ’uptime’. For companies competing on a global stage, there is perhaps no greater use case for social media voices than managing the compliance and sustainability of their supply chain.

Compliance incidents among first tier suppliers (and elsewhere in the supply chain) can lead to significant reputational damage and a loss of revenue or company value. IntegrityNext’s Social Media Compliance Intelligence Engine provides the capabilities required to examine thousands of suppliers in real time. The IntegrityNext platform uncovers a wealth of publicly available data on suppliers to better inform the business by crawling approximately 500 million messages per day, revealing key insights by tracking relevant voices and the topics trending among your suppliers.

The power of social media voices is not just for increasing the visibility of decision makers, it enables leaders to draw actionable insights using real-time analytics to manage the compliance and sustainability of the entire supply chain.

The IntegrityNext platform covers all major aspects of corporate social responsibility (CSR) and sustainability requirements, allowing companies to instantly monitor thousands of suppliers and their entire supply chain 24/7 with minimal administration. IntegrityNext brings together pre-built supplier compliance assessments, blacklist and sanction checks, and real-time social media insights in a user-experience driven platform that covers international standards and extends multiple tiers into the supply chain. For more information, click here.  

This article was originally published on LinkedIn

10 Ways Social Media Can Get You Hired

You never know who’s watching you on social media, there’s every chance it’s your dream employer. Here’s how to make sure you get noticed and get that job!

We live in an era when we have the ability to access information in a fraction of a second. Technology has allowed us to accomplish tasks and reach out to people in ways we never thought possible, even 20 years ago.

Social media is the beast that holds much power in our success or demise. It can crumble a person’s reputation with a tweet, or catapult it. The bottom line is that the user must navigate with extreme caution.

Searching for the job you want can be exhausting. The whole process is time-consuming and impersonal, and it can be difficult to demonstrate your full range of qualifications.

We’ve come up with ten ways to leverage social media in order to look more desirable to employers.

1. Get On Board!

If you don’t have social media accounts and you’re not close to retirement, get at least one now! LinkedIn is the most popular job search site, where an estimated 95 per cent of recruiters search for their candidates.

Employers also look to social media sites like Instagram, Facebook and Twitter to get a more personal take on a candidate and make sure that they fit in with the culture of their company.

2. Maintain Your Account

You should set up a strong profile and use keywords that highlight skills that potential employers may search for.  As you develop new skills or complete certifications, let them know!

Potential employers want to see that you keep active on your profiles, but you don’t need to get overwhelmed trying to show your activity every single day on every single site. Just a little something every few days goes a long way.

3. Become a Social Butterfly

Remember, you have a choice of what to entertain and engage in, so choose wisely. You don’t have to put your entire personal life out there just to make yourself seen. In fact, that disposition has the potential to deter prospective employers and only serves as a distraction. Instead, it’s best to like, share, comment, tweet and retweet relevant information in your field and follow sites that interest you professionally.

The more you get your name in front of businesses, the more it’ll stick and show them that you are relevant and up to speed in the industry.

4. Use Discretion

By all means, be authentic, but if you desire to use social media as an avenue for potential employment, you must remember that once it’s out there, it stays out there. Photos, comments and posts can come back to haunt you with a vengeance.

It’s important to be mindful of the persona you illustrate online. Companies want someone who can represent them professionally at all times and not compromise their reputation. If you do post highly personal photos, you should keep your account private.

5. Make an Impact

Use your social media platform to gain followers by posting information that your audience will appreciate. Gaining followers will not only show employers that you have something to say and can influence the community, it will also give you the confidence to continue to make an impact.

6. Keep It Positive in the Job Search Process

It’s not easy being unemployed (or underemployed). It can take a toll on your self-confidence and your ability to land a new position, so why remind yourself of that?

Avoid using the word “unemployed” and instead highlight what it is that you are looking for. Your profile will sound much more ambitious and will remind employers that they need you as much as you need them.

7. Read Between the Lines

Actually, employers are the ones that will read between the lines, so be sure to cross your T’s and dot your I’s. Using the correct punctuation and grammar on your page and in your comments will show your potential employer how well you actually communicate.

Everyone loves to highlight their “excellent written and verbal communication skills” on a resume, then fail to proofread a comment left on a company Facebook page or description paragraph on their profile. Make sure to stay consistent with whom you describe yourself to be.

8. Get Endorsed

Since LinkedIn is one of the top job search engines, it is important to get endorsements from other professionals within the network. Your connections are allowed to endorse you, or legitimise your skill set. You can ask former bosses or coworkers to write recommendations for you, and you can certainly return the favor.

Creating several symbiotic professional relationships online can only help you. The more high-quality references you can get, the better.

9. Keep It Simple

We know … you have so many awesome qualities it’s hard to narrow it down. But simplicity is key in a great professional social media page. Narrow down your descriptors to what you want employers to know.

You may think you are offering readers a way to get to know you better, but all the extra words serve as a distraction. Get down to the essentials and stick with it.

10. Dress for Success

This seems simple, but you’d be surprised at how many people fall short with this. Your attire should lean toward the conservative, business casual side.

Social media has become a place of validation in our society, and many users look for approval from others in the looks department. Professionally, it’s an entirely different ballgame. Again, be authentic and be yourself, but err on the side of caution.

The Social Media Payoff

If leveraged correctly, social media can distinguish you from your competition without having to even step foot outside of your home. You can make yourself the most sought after in your field, or you can get lost in the shuffle of mediocrity.

If social media overwhelms you, it’s OK. You don’t have to do it all. Simply pick whichever social site works for you and stick with it. Something is better than nothing, and as with almost anything else, you get out what you put in.

This article was written by Nicola Yap and originally published on Eminent SEO. Follow @EminentSEO for more top tips! 

Take The Disney Approach To Procurement

Learn how to drive procurement change programmes like a Disney Executive.

Founder Tania Seary and the Procurious team are at Walt Disney World Florida for ISM2017. Today, she shares some timely advice on  what Procurement can learn from the famous Disney Formula.

Here’s a little-known fact – I used to work for the Walt Disney Company. Over twenty-five years ago I was a Marketing Co-ordinator in Disney’s International TV Department based in Soho Square, London.

The rest of the team (not me, unfortunately) used to travel to Cannes for the TV Festival each year to support our roll-out of Disney Clubs. It was all very glamorous (for some) and very educational for me.

In one way (at least), I was a perfect fit for a job with Disney. If you’ve ever caught one of my podcasts here on Procurious or elsewhere, you may have heard my voice.

Let’s just say it’s “unfortunate” – quite high in pitch, scratchy…not pleasant! Some of my friends at the time claimed that my role with Disney was actually as the voice-over for Minnie Mouse. Cruel, but understandable!

I learned so much during my time there, but today I want to focus on what I picked up by experiencing the Disney marketing machine first-hand. I am sure many of you have heard about “the Disney formula”, which involves a core asset (the story) being rolled out and leveraged in its many formats.

My short-hand way of summarising this phenomenally successful technique is to categorise the formula into “the book, the movie, the merchandise, the ride – and the tweet”.

Drive Procurement Change Programmes like a Disney Executive

CPOs today are paid to drive global change – but are the programmes we put in place really that effective? Deft change management is what separates the good from the great.

I want to encourage you all to take a very professional, systematic approach to driving change with this Disney-inspired formula.

The Book

At the heart of every Disney project lies the book, or the original script. For CPOs, our “book” is the business case for the change program. This proposal, or argument for action, is the foundation of your change programme that must win the endorsement of your senior leadership team. Without the business case, your campaign has no foundation and will always be on shaky ground.

My advice is to treat your “book” the same way that the world’s best authors approach their craft – write, re-write, and re-write again until you’re 100 per cent confident that you’ve created a rock-solid, engaging business case that meets your organisation’s requirements.

The Movie

Think about some of the lengthy classics that Disney has converted into film. Whether it’s The Jungle Book, The Hunchback of Notre-Dame or Treasure Island, the editors have managed to bring the story down to an average of 1.5 hours. Your “movie” is the public, dramatic expression of your story.

Not everyone will have the time, nor the interest, to read the business case for your change programme, so it’s important to condense it into a version that’s palatable for all. In the corporate world, this is often referred to as “the deck” – or even just a snappy executive summary. 

The Merchandise

Disney has always done an amazing job of licensing their characters to consumer goods companies. Procurement, on the other hand, is notoriously poor at marketing themselves internally.

I’m not suggesting that you order in a range of paperweights or mousepads to promote your change management programme, but it’s worth considering an effective logo or even a slogan that will encapsulate and amplify your message.

Why not reach out to your colleagues in marketing for their creative input? 

The Ride

When I worked at Disney all those years ago, the most profitable part of the business was their theme parks. As part of their marketing formula, amusement rides were based on Disney’s most popular movies and TV shows. But how can this be applied to your change management programme? 

Well, I once heard that if you want to get a message across to employees, you need to communicate it eleven times before it’s absorbed. Why eleven, I have no idea! This is where the ride comes in.

Once you’ve converted your “book” into a “movie”, hop on “the ride” which will repeat the same message over and over again until your program has been accepted.

It doesn’t necessarily need to follow the same track – best-practice communication involves delivering your message via multiple platforms (newsletters, emails, the company intranet, posters and social media) to keep the message fresh and engaging.

A Modern-Day Addition: The Tweet

When I was at Walt Disney, there was no social media. I’ve just checked the #Disney hashtag on Twitter and it’s incredible to see how many accounts they’re running concurrently: @Disney, @DisneyPixar, @WaltDisneyWorld, @Disney Channel, @DisneyMusic. This doesn’t even cover the individual hashtags dedicated to each new movie, along with a legion of unofficial, fan-based accounts.

Disney understands that social media is essential for getting their message to where their audience spends its time. CPOs need to take the same approach. Social media, used intelligently, is an irreplaceable tool in their global change management kit.

Yammer, Procurious and LinkedIn are just some of the many platforms that can be used to engage and influence your team to help them understand the why – and the how – of your change program.

I’ve looked to Disney for my inspiration due to having first-hand experience with their marketing techniques all those years ago in Soho. However, they certainly aren’t the only organisation with a magic formula.

If you’re considering a change management programme, save yourself some time and energy by finding your own inspirational company who demonstrate best-practice, steal their formula, and get to work!

Tania will be delivering her top tips at ISM2017 on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm. Visit Procurious in the exhibit hall at booth 439!

Who to follow on Twitter at #ISM2017

Heading to ISM2017? Digital-savvy delegates know that alongside the audible buzz of conversation heard at the event, there’s another rich dialogue taking place – on social media.

With an estimated 2,500 supply chain and procurement professionals en-route to ISM2017, there’s a lot to look forward to. From 21st to 24th May, delegates will share knowledge, learn and network with peers and industry leaders at the stunning  Disney Coronado Springs Resort in Orlando, Florida.

A stellar line up of speakers includes keynotes from former UK Prime Minster, David Cameron, Former Chairman of the Joint Chiefs of Staff, General Colin L. Powell and owner of Difference Makers Consulting, Annette Gregg.

But, before you print your tickets and hop on that plane, take a few moments to ensure you’re social-media ready. If you’re not keeping up with what’s happening online, you could be missing out on key information or opportunities!

First up, Procurious has an ISM group, which will keep you updated on all things ISM, including related articles and updates from the event itself.

Twitter has already seen a buzz of activity around the official event hashtag, #ISM2017. If you’d like to keep up to date with all of the online chatter but are struggling to know where to begin, this handy guide will get you off to a flying start.

And remember, even if you’re unable to attend the event in person, these social media channels are a fantastically convenient way for you to engage with and learn from some of the event’s key discussions.

Here are our top recommendations of people to follow on Twitter for ISM2017:

  1. Institute of Supply Management

    Let’s start with the obvious. There’s a number of key ISM Twitter accounts to follow via:

ISM’s official account: @ISM 

ISM’S official magazine account: @ISM_Magazine  (And a small heads up – The May issue of the magazine will be in your conference tote bag) 

ISM’s Chief Content and Engagement Officer, M.L. Peck: @MaryLuePeck She’s the brains behind a lot of the ISM initiatives you’ll see launched during the conference. She’s also a very strong advocate for women in procurement. 

2. Procurious

You can bet that our representatives from team Procurious will be out in full force throughout the conference.

Procurious Founder and CEO Tania Seary will be delivering her top tips on how to Network Your Way To The Top on Tuesday May 23rd, 3.45pm. And Hugo Britt, Procurious’ Content Director will be blogging and tweeting from some of the top sessions so both those in attendance and the wider procurement community can stay  informed.

When we’re not blogging, you’ll be able to find us in the exhibit hall at booth 439; we’d love for you to come and meet us!

Follow us on Twitter via: 

Procurious’ official account: @Procurious_

Tania Seary: @TaniaSeary

Hugo Britt: @HugoBritt81

3. Spend Matters

Spend Matters will be releasing the ‘50 Providers to Watch’ and ‘50 Providers to Know’ lists for 2017 at ISM2017. Besides highlighting some of the best in class procurement providers, they will also place a spotlight on relative (and promising) newcomers in the space.

Follow Spend Matters via @spendmatters 

4.  MFG Talk Radio

Instantly recognisable in their bright yellow jackets, the team at Manufacturing Talk Radio are the voice of manufacturing globally. Their live radio show broadcasts online to listeners all over the world in all manufacturing industries.

They’ll be conducting interviews with some of the best and brightest minds in procurement and supply chain to hear their thoughts on the current state of affairs and where the industry is going to go from here.

Follow MFG Talk Radio via @MFGTalkRadio

5. Lara Nichols,  SVP Head of Procurement NFP

Lara is Chair of the ISM2017 Conference Leadership Committee and co-leads the Bottom Line Learning Track.

Lara will be presenting a session at ISM2017 entitled Are Your Contracts Doing Their Job? where she  will be joined by Tim Robb, EVP General Counsel, NFP.

Last week Procurious caught up with Lara who gave some excellent advice on how to get the most out of ISM2017, revealed what she’s most looking forward to and explained how to not Bore the Board!

Follow her via: @LaraNichols 

6. Brendan O’Connell, Director Design, SEO & Social, ThomasNet

Brendan will be at Booth 526 with the ThomasNet team supplying Supplier Risk and Evaluation Reports. He’s very active on Twitter and sure to keep you up to date on everything that’s happening in the exhibit hall!

Follow Brendan via: @BrendanOConnel

 7. Daniel Perry, Senior Account Executive, EcoVadis

Daniel will be representing Ecovadis in a panel discussion on Sunday 21st May, titled Do you Have a 360 Degree View of your Suppliers?  In his own words, Daniel wants to “save the world by improving the sustainability of global supply-chains”.

Follow Daniel via @DanielRossPerry

The Power Of An Online Network

Your online network can give you the edge in procurement – but only if you’re an active, value-generating participant in the community. 

Rising through the ranks of the fast-paced procurement world can be a hectic and sometimes even lonely pursuit.

To counteract this, a growing numbers of industry professionals are actively seeking out online communities of like-minded industry mavens to converse with.

Online communities can significantly bolster your professional standing in the broader procurement sector. Some people post helpful information on a regular basis to online business communities. Others pop into online communities for companionship, as they give people access to a different group of people to talk to instead of the colleagues they see on a daily basis.

Forging online relationships can bring huge value to your position in the procurement world, so make sure you pick a couple of key online communities to focus on. These groups are valuable because they encourage the sharing of content and industry-specific information that can help you in your role.

Professionals often join business communities for support, and people feel accomplished when they contribute useful information to the online community. By helping others, members can gain a feeling of being needed and appreciated by others.

LinkedIn is just the start

Australian marketing executive Jacqueline Burns was an early adopter of business online community LinkedIn. She leaves LinkedIn open on her computer all day and dips into conversations constantly.

As managing director of Marketing Expertise, Burns has been a prolific blog publisher on the platform, creating and sharing relevant information to her industry sector both domestically and internationally on a regular basis. To date, she has published more than 60 articles on LinkedIn – and the benefits have been significant.

“A lot of my work comes through the platform, simply by being present. I’ve secured many clients directly from LinkedIn who have been seeking someone with my services and I’ve been logged on and responded,” Burns says.

“I’ve secured a major client via my LinkedIn community, and also a large software-as-a-service provider from the US whom I’ve never met before,” Burns says.

Online communities add value to your role

Aaron Agius of digital marketing firm Louder Online says there’s been a natural push to use online communities for personal branding among many sectors. However, he’s a much bigger fan of using them for growth and education, with two communities in his field sharing a lot of personal insights that ensure he always walks away with new ideas. “Lately, I’m finding better information there than a lot of the marketing blogs,” he says.

While he could spend all day interacting with fellow marketers, he’s got too much on his plate to make that happen. “There’s definitely a balance between maintaining a regular presence in an online community without spending so much time there that it takes away from your actual work,” he says.

“I’ve found social media communities to be a great place for networking with others in my field. You’d think that marketers would be a private bunch, yet the relationships I’ve built through sites like these have given me great friendships with people I can go to if I have a questions, want to vent about an issue, or need a second set of eyes to help me figure out a solution,” Agius says.

Get started

Look for industry-specific communities that enable procurement professionals to ask questions, seek support and make connections, which can add huge value to your role.

Online communities can be a great tool for shortlisting vendors or to pre-qualify firms. Simply asking industry peers for their opinion is a great validation process for gathering additional intelligence.

Adding value goes both ways, though, so make sure you truly engage with the community, care about what others are asking for advice on, and be the solution to meet their needs when you’re able to.

It’s also important to be consistent. If you can’t keep up with the number of posts, then decrease your posts and pick a couple of key posts to contribute to each day, because quality and consistency trumps quantity. Also, bear in mind that different parts of the world come online at different times of the day, so taking 15 minutes to post in the  evening can offer huge value to an industry peer on the other side of the world.

However, as Burns points out, just having access to an online community isn’t enough – being an active user can bring you so much value. “You can’t just create a profile online and then walk away. Your online community is the place to show a bit of personality, and you need to be interacting regularly to get value from it.”