Tag Archives: social network tips

The Struggle Was Real For Social Media – Let’s Not Swipe Left

As social media has evolved, it has permeated all aspects of day to day life. However, during this evolution, a number of fears have arisen around the use of these platforms.

Social Media Icons

Computers in the early 20th century were the size of a room and the Internet was just a set of protocols for internet working.

Fast forward to the early 90s and the size of computers had decreased, and high speed internet was introduced.

By the late 90s, the internet was starting to impact culture and commerce, including the rise of email communication, two way interactive video calls and the World Wide Web.

Social Networking Services

The concept of Social Networking Services (SNS) emerged from the internet, and became defined as a platform to build social networks or social relations among people who have similar interests, activities, backgrounds or real-life connections.

Early forms of SNS included websites which allowed you to build your own online communities.

Twenty years ago social media began to make its mark by connecting users globally. Then, in 2004, the concept of a social networking service further evolved with the innovation of key platforms such as Myspace, LinkedIn and Facebook. New platforms were developing at a rapid rate and became known as social media technologies.

These take on many different forms including blogs, business networks, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.

Social Media and the Smartphone Revolution

The innovation of smartphone technology has recently been a catalyst for increasing the power of social media. There is a strong correlation between the increase of social media usage and the innovation of mobile technology.

Mobile devices are now more affordable than ever, and wireless networks ensure they are faster and almost ubiquitous.

Slide006

In 2015, there were 3.649 billion unique mobile users and 1.685 billion people actively using social media on their mobile. There are 1.79 billion social network users globally.

Facebook alone had 1.55 billion users and LinkedIn has over 347 million registered members. Over a third of the world’s population have an active social media account.  

Misconceptions and Fears

Social media is growing, changing and evolving at a rapid rate. Unsurprisingly, misconceptions have arisen which can scare companies and individuals away from actively engaging with social media channels. These may include the concern that:

  • All channels and platforms need to be used, not just one or a select few.
  • It’s “for the kids.”
  • Managing your company’s accounts requires you to hire someone.
  • Social media completely removes the need for traditional channels.

These misconceptions have created barriers which have influenced and hindered the user’s experience and overall willingness to actively participate.

To investigate this further, Procurious, together with the eWorld Procurement and Supply conference, is launching a survey which aims to establish ‘What frightens you about social media’?

The survey examines what factors influence our practices, the fears that come into play when using social platforms, and if individuals notice the lack of their own social media presence.

The survey will only take a few minutes to complete, and by completing it, you can help us understand what people need to know in order to dispel these rising fears and misconceptions.

Social media has become a critical part of our social fabric. These sites are where we go to interact with people, inform ourselves and most importantly, to aid our businesses.

By understanding the barriers to full social media use, we can help to make sure everyone can get involved.

Click Here to Complete the survey: ‘What frightens you about social media’?

How connected are you?

Here on Procurious we’re making it even easier for you to connect…

If you’re of the opinion that social networks (and the content shared on them) is just a load of noise – and your colleague bullied you into becoming a member here, let us calm some of those fears.

I Can Haz Cheezburger and Kim Kardashian in a beautiful example of the riches the Internet brings...
I Can Haz Cheezburger and Kim Kardashian represent a beautiful contrast of the riches the Internet brings…

Believe it or not, it’s not all selfies on Facebook, cat videos on YouTube and a plethora of Kardashians on Twitter. OK those things all exist, but peer a little closer and you’ll see it for what it really is. Justin Beiber, Oprah and Grumpy Cat aren’t the only ones using social media – your peers, thought leaders, potential new contacts, and your competitors are all out there – they’re just waiting for you to reach out and connect.

Online networks (like Procurious) are the communication hubs of the future. Our lives  are increasingly becoming more digital, we live and breathe the online space. Procurious, LinkedIn, and Twitter all make it stupidly easy to communicate with people you wouldn’t normally reach – think of it as the world’s biggest Filofax!

Say you want to message the CPO of Glaxo Smith Klein, you don’t have her email on file but you CAN search Procurious.  This isn’t the Dark Ages, instead take the initiative and reach out to her – make the connection.

Size does matter

Take a look at your network – you can check this at any time by clicking on your profile picture and scrolling down to the ‘My Network’ area.

How many people are in your network? 100+ you’re doing very well indeed…

How big is your Procurious network?

There are a number of extremely ways to increase your standing: If you haven’t already, pay a visit to the ‘Build Your Network’ page (you’ll find it behind the green button, and it’s in the same place no matter which page you’re on).

Here you can see who you’re already connected to, how you connected (via Procurious itself, or LinkedIn), and a handy selection of search filters that makes finding new friends a piece of cake.

Don’t forget you can also invite existing connections from LinkedIn to join you on your Procurious pilgrimage. Click the blue invite button to select up to a maximum of 10 contacts per day.

Email is another option (if your address book is bulging), or there’s the personal invite link that’s free to be pasted anywhere you like. Think Twitter, Facebook, and your Google+ page.

While browsing Procurious you may have also noticed the ‘Get Connected’ area. This is our way of recommending other interesting members to you, just click the ‘Add To Network’ button to send a request to connect.

With all of these tips, your network will be booming in no time!