Tag Archives: social networks

Virtually Connected: How To Network Your Face Off

Online networking can be intimidating, but it doesn’t have to be. Approach it with generosity, and watch your network grow.


Picture yourself at a business networking event – the room buzzing with people. Where would we find you?

Are you working the room, having interesting conversations? Or maybe you’re lurking in the corner, hoping people will come to you.

In any case, there won’t be in-person events for a while – which means it’s time to step up your virtual networking.

You’ve probably heard the phrase: “Your network determines your net worth.” The right people can have a huge influence on your future.

But a great network won’t just come to you. So if you’re a digital wallflower, it’s time to leave the corner and join the party. 

Build your personal brand

The best way to build a strong network is being helpful.

If you post useful, interesting information, you can positively influence the way you’re perceived.

To put it another way, it allows you to build your personal brand. 

But what does that actually mean? Jeff Bezos, CEO of Amazon, is credited with saying: “Personal branding is the story people tell about you when you’re not in the room.”

Why is it important to build your personal brand? In short, future opportunities, says Andy Moore, Digital Marketing Manager at Procurious.

“Social media has become a staple in society,” Moore says. “And in the world of getting hired, having an online profile has become essential in the last few years.  

“So it’s important for professionals to first understand the ‘why’ of building their personal brand – it can help with future connections and can generate better leads.”

Get involved

But where do you start, especially if you haven’t done much networking online?

It’s as easy as posting an article you find interesting. Or sharing your opinion on an industry hot topic. Or asking your network’s opinions.

The important thing is to show up consistently and make a contribution, Moore adds.

“People want to hang out with the ‘life of the party,’” says Moore. “This is the same for social media. People want to be connected with those who have a voice and get involved.”

That includes liking, sharing, and commenting on other people’s posts. Everyone loves a bit of validation, and your network will appreciate your support.

Keep in mind that a strong digital network won’t happen overnight, especially if you don’t have much of an online presence right now.

Like any other relationship, networks require consistency over time.

But it’s worth the effort, says Mark Holyoake, Managing Director of supply chain recruitment firm Holyoake Search.

“I’ve long been a proponent of personal branding,” Holyoake says. “Technology has made this easier than ever, and with conferences and networking opportunities still all virtual for the time being, it has never been more important.”

You get what you put in

Your success at building your online network will largely depend on your attitude.

After all, few things kill a relationship quicker than self-centredness. So don’t view your network as a group of people who only exist to get you a job.

Instead, approach them as a worthwhile group of your colleagues and peers. What would they like to know from you? What is interesting to them? What can you share that will make their lives better or easier?

Likewise, think of people in your network that you could introduce to each other, knowing that both will benefit from the connection.

There are lots of ways to add value to your network.

Where to network

There are plenty of social platforms to choose from. Where should you invest your time? The simple answer is where your professional associations hang out. 

And you don’t need to be on every platform. Why put time into building an Instagram profile when your network spends all their time on LinkedIn?

You should also join and contribute to online groups that are specific to your professional interests.

Procurious is a great example of this, where you can find groups dedicated to any aspect of procurement.

CPOs in Scotland, supply chain sustainability, and Indian procurement professionals – you name it. And don’t worry if you can’t find your tribe. Just start your own group! 

There are 40,000 procurement professionals from all over the world on Procurious, and they want to build their networks too.

So get involved in the groups and the discussion boards. You’ve got answers and experience that people are looking for right now.

For example, can you help out this Procurious member? They want advice on getting internal stakeholders to bring procurement in earlier during the IT purchasing process.

Who knows where your connections could lead? If you come ready to give, you’ll be surprised how much you receive over time.

You can do this

It doesn’t matter if you usually lurk in the corner at networking events. Or if the word ‘networking’ makes you break out in hives.

You were built to network.

That’s because you’re already a natural at creating partnerships across supply chains and stakeholders, says Tania Seary, Founder of Procurious.

“Procurement professionals are united by the need to be agile, to be savvy, to be bold,” Seary says. “We can do that alone, but we can do it even better by reaching out to colleagues and contacts to fill the gaps.”

Networking is about watering the seeds of possibility, nurturing existing relationships, and growing the best you can from each encounter, Seary adds.

Need more encouragement? Check out Tania Seary’s two-minute pep talk on networking in procurement

Social network faux pas

If you’ve got even a smidgen of a presence on social media then you’re in the public spotlight. Don’t damage your carefully constructed image by falling foul of these common faux pas.

Inappropriate material

When we refer to inappropriate material, we’re not just talking about the sort of content that caused upset for Hollywood’s superstars… Insensitive opinions, jokes in bad taste, photos from that party, in-fact anything that makes you look the opposite of ‘ha ha’ silly should be pretty much avoided.

Don’t ever post anything that could harm your image, or cause major embarrassment. You never know who’s watching. Your career might thank you for it later. The Internet never forgets you know…

Changing your name

It’s all very well to hide behind a clever alter ego, but when you replace your surname with nonsense it really goes beyond the pail…

Matt ‘Twinkletoes’ Jones doesn’t imply a healthy sense of humour, it makes you look a twerp.

Game invites

This one only really applies to Facebook but it’s a humdinger… If we want to play a life-sucking, cutesy (yet mildly addictive) online game then we’ll do it of our own accord. We don’t want spurious invites and intrusive notifications cajoling us to join your sad existence.

Oh it has cute fluffy cats? OK, maybe just for a few minutes…

The written word

Are your social networking accounts wanted for crimes against the English language?

Do you flout a flagrant disregard for sentence structure, needlessly employ CamelCase in the Very Middle of Sentences, make serious spelling errors, or babble in incomprehensible text-speak? These are just some of the offenders on our list.

To all those that answered ‘yes’ – just stop it. Stop it now.

Laziness

Social networks are communication tools, let’s not forget this… But there are times when you can’t help but wonder whether this is really the right platform for your verbal diarrhoea.  It really comes to something when you’re holding conversations with your nearest and dearest when they’re in the same room.

By all means like a photo, or share an amusing anecdote but don’t use social media as an alternative to meaningful, real life interactions. Far-fetched? Nope, we’ve seen it play out on Facebook and the results made us reach for the ‘hide’ button.

Hashtags

Ah the humble hashtag (#). Hashtags have their uses, but in the wrong hands they can turn into weapons of mass annoyance. Don’t litter your status updates with the things, instead employ a shred of common sense. A general rule of thumb is stick to a maximum of 2-3 in one Tweet. Plus, stop using them on Facebook (although the social network added support for them, the experience remains mediocre at best). Stick to Twitter and Google+ for your hashtag fix.

Arguing in public

Don’t air your dirty laundry in public. All of the major social networking platforms offer private or direct messaging functionality – use them instead of causing a social media storm. It also looks wholly unprofessional, so keep your diatribe private.

Social networks

Validation services

We all need validation… Twitter validation services however are a trifle unneeded if you’re anything but a large company trying to weed out armies of zombie accounts.

If you’re on social media you should be fully aware of who’s following you, liking your pages, and interacting with your ‘brand’. Therefore leaving it to an automated tool like TrueTwit or TweetDeck (for instance) almost feels like missing the point. You shouldn’t be doing it.

Saying that, there is nothing wrong with TrueTwit  (and others of its ilk) but if you’re just starting out on social media we’d encourage you to cultivate personal connections first.

LinkedIn embarrassment

Ever receive those emails from LinkedIn telling you to ‘congratulate’ Bob Mills on his work anniversary?

In this fast-paced modern world, roles and functions change all the time, so there’s every likelihood the poor sap you’re being told to shower with glad tidings has been moved on. Maybe send condolences to Bob in the form of flowers instead?

Commitment

If your heart’s not in it then it soon becomes blindingly obvious to the people sitting at the other end. No matter your social network of choice, people ultimately choose to follow you for a reason – so don’t let them down. Post often, be friendly, engaging, and show some personality will you? A dormant account is a waste of everyone’s time and network.

Join an entirely new online network – Procurious.com
Follow us on Twitter
Like us on Facebook
We’re even on Google+

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Let’s talk about social networking

Social networking infographic

Which social network?

Choosing your social network(s) of choice is not a decision you should make lightly… Once you begin to invest some time, build your profile, and expand your influence, you might as well have it tattooed down your arm.

Game of Thrones fans might liken it to pledging their allegiance to a house of their choosing (without the inevitable bloody wedding…)

Each comes with its own strengths and weaknesses – and we’re certainly not here to pit one against another, instead we’ll share some of our learnings

Twitter is arguably the most powerful online network of all (and the one that boasts the largest worldwide reach). News stories are broken on it, feuds are played out in front of the eyes of the public, and then there’s Nyan Cat.

Twitter also provides (almost instant) access to some of the biggest companies, celebs, businesspeople – such is its influence Germany’s World Cup win drew 280m interactions across the network (more than 2013 Super Bowl) with a peak of 618,725 Tweets a minute.

twitter.com/procurious_

Google+ has always been the butt of many jokes, but as this rather brilliant Forbes article points out – its usefulness should not be overlooked by Internet personalities and businesses alike.

Google pretty much owns the Internet so it should come as no surprise to learn that its own G+ pages rank very well among the rest of the clutter. Procurious’ very own G+ page has only been active a couple of weeks, and already it’s amassed a few thousand views. Testament to the power of ‘el Goog.

plus.google.com/+Procurious

Shakira - most popular celebrity on Facebook
Shakira – her hips don’t lie

Facebook is probably one of the more friendly and approachable networks. More so than others, Facebook users are also likely to become heavily invested in Instagram and Pinterest too.

Professionally-speaking Facebook has proved a particularly successful breeding ground for lifestyle brands and musical artists. In-fact Shakira just became the world’s most-liked Facebook celebrity – with over 100 million likes to her name.

facebook.com/procurious

And then there’s Procurious… but we’ll leave you to write this next chapter yourselves.

Shouldn’t you really be opting-in to more social networks, than out? Follow the links we’ve supplied and you’ll be well on your way.

Ignore this bustling social netherworld at your peril…