Thanks to the power of online collaboration, social media has played an essential role in helping supply chain and procurement professionals manage COVID-19.
Where would we be without social media? Imagine trying to navigate through this crisis without the support of your social networks. At Procurious, we have provided a safe space for our almost 40,000 (we’re at 39,964 as I write!) supply chain and procurement leaders all over the world. We’ve played our small part in helping our members step up to the plate, curveball after curveball.
In honor of World Social Media Day, it’s only right that we tip our hats off to how far we’ve come as a community. We’ve helped our members find jobs, advance in their careers, make critical connections across the world and collaborate to tackle some truly complex and exciting challenges. We’re extremely proud.
Today, we’re reflecting on a few of the many reasons social media has become a professional powerhouse:
1. It can help anyone, anywhere in the world
Think of how big your network would be without the virtual groups, forums, discussions and networks you’re a part of today. The best part is the skies the limit —and communities like ours are growing every day.
But even beyond individualized benefits, influencers like Professor Karsten Machholz, from the University of Applied Sciences Würzburg-Schweinfurt (or FHWS) in Germany, demonstrated the impact users can make when they use their platform for the greater good. Amidst the crisis, 65% of businesses were required to quickly source alternative suppliers for affected categories. And while procurement’s response was mostly impressive, some organisations are still struggling. Social media has allowed Karsten to play a huge role in recovery. “With the use of my procurement and supply chain networks like Procurious, I am trying to help companies find alternative suppliers in order to make their supply chains run again.”
Joanna Martinez, founder of Supply Chain Advisors LLC is another example of influencers leveraging social media to make an impact and help others. “Watching all the people being furloughed or laid off, I started ‘Pay it Forward Fridays’, where I use my connections and expertise to help people begin the journey back to employment. I’ve been a practice interviewer, a speaker to Zoom groups focused on the job search, have proofread resumes, made connections, and been a reference. I haven’t found a person yet that I haven’t been able to help in some way.”
2. The more we put in, the more we get out
Since coming together to prove our organisational value, we’ve made monumental strides in outshining old stereotypes and proving our organisational worth. Still, we’ve come too far to lose our seat at the executive table.
When asked about the pressures of today’s environment, Chief Heart Officer of SupplyChainQueen, Sheri Hinish, explained that COVID-19 has taught us a valuable lesson. “We are ONE planet – each of us interconnected in ways we may not be aware of or see. You can’t watch the news without hearing supply chain nowadays…. Literally, we are seeing that supply chains have the ability to save lives and power the world we share.”
This requires us to learn more and give more: to society and our professional networks. Social media makes this possible.
3. It boosts collaboration
Although much of the world is still at home, social media has brought our community closer than ever. “The pulse for information due to COVID has created a space for helping others better understand and prepare for external risks, visibility, social and environmental insights that are all tied to building resilient and transparent supply chains.” – Sheri Hinish, SupplyChainQueen.
It’s clear the support we’ve given each other is admirable. Beyond that, we’re progressively moving and adding value outside of our normal realm. For example, some procurement teams have contentious relationships with their suppliers. But according to Sarah Scudder, President at Real Sourcing Network, the dynamic must change – and social media is helping pave the way. “COVID-19 is forcing companies to save money and be more efficient… I want all procurement professionals to believe in collaboration and teamwork with suppliers instead of ‘us versus them’.”
There is no “I” in team. Effective collaboration requires communication and sharing. It can be especially uncomfortable if your organisation is doing something for the first time. But, who says you can’t borrow from another playbook? That’s what makes professional networks so unique. Chances are, someone out there has tackled a similar issue to whatever you are facing today… and they’re willing to share what they learned.
4. Online communication can be just as personal and productive
Our own Principal Advisor Helen Mackenzie proved connecting virtually doesn’t need to be any less intimate than meeting face-to-face. “I’ve been working hard to connect CPOs with each other. We’re having virtual coffee breaks where three or four of us come together just for a chat and to exchange information, insight and ideas. I like to think that being that community connector, which after all is what we’re about at Procurious, has helped the CPOs I’ve shared a virtual coffee with feel that they are part of a wider network that’s there to support each other.”
With major changes ahead, it’s critical we keep up the momentum. The most rookie mistake supply chain and procurement leaders can make is not being receptive to further change. As Dave Food, Strategy Director at Prophetic Technology expertly puts it: “The future is full of possibility, say no to the old ways and leverage the new potential. Early adopters are the powerhouse of tomorrow.” And social media is the enabler.
Reaching influencer status on social media in any industry comes down to two things. Procurement and Supply Chain Influencer, Kelly Barner reveals what what they are and why it is important…
With world social media day only moments away, it’s time to reflect on how far the procurement profession has come in promoting itself to the broader business community and the world.
It was only six short years ago that we launched Procurious as the world’s first online network for procurement and supply chain….and since then we have seen a plethora of social media influencers emerge representing our profession.
But before any of us burst onto the scene, Kelly Barner was already here, promoting the work of our profession on Buyers Meeting Point, publishing books and writing original content to help upskill the profession while promoting key individuals, brands, publications and events within the industry.
Thinkers 360 and CPOStrategy Magazine recently recognised Kelly as the number one influencer on social media for procurement. So what has been her secret? How do you become the most influential person in a space where everyone is vying for attention? I reached out to Kelly to find out.
Kelly Barner: In my opinion, reaching influencer status on social media in any industry comes down to two things:
1. Consistently working at it day in and day out. I’ve been sharing and engaging on social media since 2010. In the early days, I didn’t have a following, but I stayed on course, actively promoting my own content and following others and commenting on their content. I use some platforms to help me automatically promote content periodically after the main promotional window is over, but I do 99% of my social media work the ‘old fashioned way’ – I do it myself, as me, every day. If your online brand is important to you, you can’t fake authenticity. Give it 5-10 minutes a day, every day. That is enough to make a noticeable difference.
2. Not generating a following for the sake of the following, but looking at it as a natural (and very valuable!!) byproduct of doing excellent work, writing excellent content, and building real connections with real people. If you are just focused on building up your numbers, you will end up with an audience built for the wrong reason, and those connections won’t help you achieve your primary mission.
Tania: When the field is open wide, it can often be tough to find the courage to “be the first” and get started. I know it found me a while to “find my voice” (and I still may be looking!), but it took a lot of courage to get started sharing my stories on social media.
Kelly: This is one of those cases where it helps not to have any idea what you are doing. I’m sure I made a lot of mistakes along the way (and continue to make them to this day), especially since I don’t have any training in marketing, PR, or social media strategy. But it has helped to have good friends by my side along the way. The procurement community is made up of amazing, generous, inspiring people that never fail to inspire me with new ideas and approaches to tough problems.
Tania: But now the field isn’t wide open, we have a lot of influencers in our space, and in some ways, that could be more daunting – you could feel that you don’t have a unique story to tell, that it’s all been said..and maybe by people that you think are better than you.
Kelly: Everyone has a unique perspective to offer – that is the first, most important lesson I learned from Jon Hansen. He has been my mentor since day one, and early on I asked him why he was helping me. We both had blogs, and I wondered why he didn’t see me as a competitor. He pointed out (in his friendly, genuine way) that as long as we both write from our own point of view, there is no such thing as competition. No one can ever be you, and as a result, you will always have a unique offering to bring to the market. You can also beat people on time and quality. Work faster, and make sure your work is cleaner, that everyone else’s, and the readers will follow.
Tania: I’ve always encouraged our community that they have a lot of great stories to tell. We have such interesting careers, interfacing with so many interesting, unique issues every day.
Kelly: The secret to great writing and social media engagement is… READING! I know that isn’t the most popular activity these days because we are all so busy. But it is absolutely critical. Read content on procurement, supply chain, business, communication – absolutely everything you can get your hands on. I read several newspapers every day as well as blogs, and monthly/quarterly business journals. It is amazing how often inspiration and insight come from unexpected sources. And – back to the idea of having a unique point of view – since no one else will be reading the same mix of sources as you, no one can duplicate your perspective.
Tania: With due cause, COVID has been a hectic time in procurement and on the news scene. Our recent How Now report showed how well our profession handled the stress and actually have an increased interest and commitment to building a career in procurement and supply chain.
Kelly: I think procurement has done an outstanding job keeping the lights on in these unprecedented times. Who else knows how to get hard to find products and services? Who else can be creative about solving problems on the fly? Our companies have relied upon our agility and determination, but so have our families. I’m sure I am not the only procurement professional who applied her knowledge of supply chain management to keep the house stocked with food, medicine and – yes – even toilet paper. We’ve had some odd meals (turkey kielbasa, stewed tomatoes, and buttered toast, anyone?) but we always had something to eat – and I never missed a deadline at Buyers Meeting Point.
Given the additional information supply chains have received since the pandemic began, I think there is good reason to be hopeful that a flood of talented, hardworking professionals from other fields will join procurement and supply chain because of what they have read and seen during the shutdowns.
Tania: Speaking of increasing influence, Kelly, you have just made a big strategic decision to purchase MyPurchasingCenter from another female entrepreneur.
Kelly: MyPurchasingCenter was owned by MediaSolve Group, a B2B Marketing Company led by Michelle Palmer, and it was edited for a long time by another well-known figure in the procurement industry: former Purchasing Magazine Senior Editor Susan Avery. They were both determined that ownership of MyPurchasingCenter go to someone that wanted it for the right reasons; not to part it out or gut its assets, but who would show respect for its legacy as a standalone information resource.
I worked on this acquisition for A LONG TIME. I knew Buyers Meeting Point was uniquely positioned to show the respect that Michelle and Susan wanted to see (and rightly so!) and to create tangible value with the MyPurchasingCenter brand, content, and social media accounts.
Tania: Just like when you started Buyers Meeting Point, this acquisition is a big step, it must have taken courage. Were you nervous about the next step. Can you give any advice to people wanting to take that first entrepreneurial step?
Kelly: My short answer to that question would be, “Just GO!” With the exception of ensuring your personal finances are in a state to support the leap before making it, you can’t overthink the decision to step out on your own. If you do, logic will stack up against the decision to become an entrepreneur every time. Nothing in the world can prepare you for starting a business, but no professional experience offers more riches. The highs and lows, gains and pains are like nothing else. I highly recommend that anyone who gets the ‘itch’ seriously consider acting on it!
Tania: What do you think the profession will look like in five years? What will MPC/Buyers Meeting Point look like in five years?
Kelly: In five years, I think procurement will be a primarily data-driven profession. Technology will be able to handle a lot of the process work we do today, leaving us to analyze data and work at the highest levels of the enterprise to inform and contribute to the development of corporate strategy.
My plan for BMP and MPC is to continue supporting all of the information needs of procurement and supply chain professionals. Five years from now, I imagine the full MPC content archive will be back online and I will have had some other creative spark about how to perpetuate the brand on my own. I can’t wait to find out what I come up with!
Tania: There’s a few things I’ve always admired about Kelly (being a lovely person would be the first), but from a business perspective, that she’s achieved this number one status, that she’s managed to do this without having to leave her family and travel like a madwoman around the globe to build her network and that she’s a great collaborator.
We’ve talked about the achievement of her influence, but what about being able to build this global network without travelling. Kelly, what’s your secret? Do you think face to face is a myth? Has all our Zoom, Webex, etc during COVID proved your approach?
Kelly: This is absolutely a unique point about my experience. I was a consultant traveling almost 100% of the time when I had my daughter 12 years ago. Overnight, I went from jetsetting to full-time first time parent, and it was quite a shock. I joined Buyers Meeting Point in 2009, 4 months before my oldest son was born (referring back to my point about about not overthinking the leap to entrepreneurship – logic would have told me that was a TERRIBLE idea! Who starts a business with a newborn and a 20 month old?). My youngest son was born in 2012, so I have had babies and/or kids for every minute of my entrepreneurial journey. It is amazing what technology will allow you to achieve. I don’t even have a home office. Before COVID-19, I worked at the kitchen table, and after my family all came home to roost full time, I moved to the dining room because I didn’t want peanut butter and jelly splattered on my laptop.
I’m also lucky that I live about an hour from Boston, which brings a lot of people into my backyard. I make the most of those opportunities, and I have met many of my global colleagues – including you, Tania! – in person. There is something magical about sitting face to face across the table from someone you already have an online relationship with.
There is no question that being able to travel would have accelerated my career and influence, but not being able to travel wasn’t a deal breaker. Now that everyone else is in the same boat, I have an advantage because I’ve been working this way for over a decade.
Tania: And collaboration, you’ve always collaborated with others in the profession – Jon Hansen, Phil Ideson, and Stephanie Lapierre to name a few. I totally subscribe to this, we’re going to get a lot further promoting the profession if we all promote each other. What’s been your approach to collaboration? How do you choose who you want to collaborate with? Will you be collaborating more or less with others into the future?
Kelly: Deciding who to collaborate with has always been a gut decision for me. If I like you, there is almost nothing I won’t do for you. I received a ton of goodwill from people who were practically strangers when I was first on my own, and I have made a point of paying that generosity forward. This is another one of those areas where you can’t fake authenticity. If you really like someone, the collaboration comes naturally. If you don’t ‘click’ with someone, nothing can fix it. I’ve actually gotten stomach aches from dealing with certain people over the years, and I trust that 100%. After all, what is the good of taking on all of the risk of being out on your own if you can’t reap the benefits of being able to decide who you will work with and for?
I hope that leaves everyone inspired, with some great practical tips for increasing your own social media influence.
From my own perspective, building a really compelling profile on Procurious is a great way to start promoting yourselves to 40,000 other procurement and supply chain pros around the world…and also connecting with them to solve your daily challenges.
The business case for diversity is clear – diverse teams and leaders are more innovative, collaborative, successful and profitable. But when it comes to diversity in leadership, we’re not where we need to be. How do we get there?
Procurement as a profession has proven our ability to change, to adapt and to thrive. From order takers, to expediters, to deal and market makers, we have proven we know how to make the most of an opportunity to create value, and we’ve been able to do so in ways never done before.
Yet to realise the true potential of our profession, there’s one thing I know we need to achieve that we haven’t as yet, and that is: gender equality in leadership.
Across the board, procurement performs above average from a gender perspective. A recent survey from our recruitment partners, The Source, revealed that 38% of leaders and managers in procurement are female (compared to the 30% average across all professions). This is a great start, but we’re still losing too many women along the way – when you look at entry statistics, 48% of procurement graduates are female.
If we’re doing well, then, why do better? Better diversity can help us better manage complexity and enhance profitability, as I’ll explain below. And in good news, there are (at least) five things you can do right now to help your team get there.
Why is increased diversity particularly important for procurement?
As Deloitte pointed out in their 2019 Chief Procurement Officer report, CPOs (and increasingly, all of us in procurement) have to be “complexity masters” to excel at work. As we know all too well, complexity is now coming in all shapes and sizes, including trade wars, climate change and new regulations (external complexities), stakeholder alignment (internal complexity), people, organisational models and business plans (talent complexity) and finally, digital disruption. Managing one aspect of this is challenging enough; managing all can feel overwhelming.
But greater diversity can help us do it all. Firstly, with diversity comes multiple perspectives and enhanced innovation, which will help us identify multiple solutions to solve the complex problems we face.
Diversity also helps us with everything inside our own four walls. The more diverse we are, the more likely we’ll represent the interests of those we serve, including our organisation’s customers – who are ultimately our customers. And not only do we represent our customers and stakeholders, we also better represent our own staff when we’re diverse, as we’re better able to understand them and make decisions that enhance their wellbeing.
Finally, and perhaps most importantly, given the expectation of strategic business partnering from procurement, diverse teams have been shown to be up to 35% more profitable. With procurement functions now often required to do more with less, diversity can be a key driver in increasing our value-add and securing resources to innovate and grow.
How to increase diversity in leadership in procurement
The challenges faced in retaining women in leadership in procurement echo those of wider society: inequality with paternity leave, unconscious bias and a lack of flexibility. But there’s so much we can do to counteract these, even on an individual level, and you don’t need to wait for society or even your organisation to catch up. If you want to reap the benefits of greater diversity in your team, try the following:
1. Give (public) praise
In order to reach a position of influence, you have to be noticed. And unfortunately, sometimes being noticed can be as much about announcing what you’re done as it can be about the actual achievement in the first place.
This can be particularly problematic for women, whom research shows can be punished for advocating for themselves. To counteract this, try giving public praise to women you believe deserve to get noticed. Whether it be on Procurious, LinkedIn, in a meeting or in front of an influential executive, giving praise can help someone be recognised and hopefully promoted.
Although this is a stereotype, there’s never any harm doing what you can to prevent it. So if you know a talented female and there’s a role going, why not encourage her to have a go?
3. Mentor and sponsor
Whether or not you’ve got diversity as an official target or KPI in your team, as a leader, you’re no doubt responsible for performance. Knowing that, it’s important that you mentor and sponsor other more junior procurement professionals – especially females.
Your mentoring can be any arrangement that suits you and the mentoree – you may want to meet regularly but informally or alternatively, you might put a more formal development plan in place. If you choose to be a ‘sponsor,’ though, you should be more active – as a sponsor, your responsibility is to specifically advocate for the person you’re working with in the hope of securing them a promotion (like giving public praise, but with a very specific end goal in mind!).
If you want to increase your impact, you could even mentor someone outside of your organisation. Procurious and The Faculty run mentoring programs in both the UK and Australia, get in touch if you’re interested.
4. Role model flexibility – regardless of your situation
If you’ve ever been in any type of leadership role, you’ll know that you can influence your people as much (or more) with your actions than with your words. One of the most important ways to influence your people is to show you trust them through giving them flexibility.
But if you’re in a position of influence, you can change this. No matter what your situation – mother, father, or non-parent, if you lead by example by both working flexibly and allowing it, you’ll help remove the stigma and as a result, help create better diversity.
5. Campaign for equal rights and equal opportunities
Although unconscious bias is still an issue, one of the biggest reasons that there are less women in leadership roles in organisations is that they have career breaks that their male counterparts may not have, by way of maternity leave(s).
But if you’re in a position of influence, you can change this by giving fathers a much sought-after opportunity to be at home. Numerous big companies have all recently removed the terms ‘primary and secondary carer’ and instead offered equal leave to all new parents. Why not advocate for this at your organisation?
In our profession, a lot can change in a year. So why not make this year the year we all rally together and create a change we can be proud of? Our profession is complex, but helping more women into leadership doesn’t need to be. Diversity benefits us all, so let’s all do what we can to help propel more women into leadership.
Tania Seary is the founder of Procurious and a passionate advocate for gender equality. If you’re interested to learn more about how to help women in leadership, tune in to our podcast ‘Don’t Quit Your Day Job – Your Path to the Top’ webinar on January 23rd, 2:30pm BST. Register for it here.
Take a 2 minute break from your hectic schedule to join Tania Seary. She’ll help you to dig a little deeper, inject some sparkle and rise to the top in your procurement career with these new videos.
Finding and keeping up with the most intriguing, and useful, procurement content online can put you ahead of your peers. But who has the time in their working day to go looking for it, or spend hours at a time absorbing it?
At Procurious, we know and understand your need to prioritise to ensure every minute you spend on social media is a minute well spent, which is why a lot of our online content is concise and gets straight to the point!
That’s certainly the case with our latest batch of eLearning videos, featuring Procurious’ founder, Tania Seary.
In this six-part series of two minute videos Tania offers some top procurement advice on networking, driving change within your team, hiring new talent and making it to the top!
These videos are perfectly designed to be small enough for you to have a little nibble on at your leisure but guaranteed to fill you up with handy career tips.
Here’s a quick summary of what you can expect:
Network Your Face Off
Tania believes that networking is in procurement’s DNA and a key contributing factor to making it to the top! If you could benefit from a few handy networking tips, take Tania’s advice and get connected to get ahead!
The Disney Approach to Procurement
Is it possible that Disney has the magic formula for driving change management success in your procurement team? Adding a little Disney sparkle to your program might just be the solution to your problems. Here’s how to embrace the book, the film and the ride.
My 5 Killer Interview Questions
If you’re looking to hire new recruits any time soon, this is the video for you! Tania explains the importance of creating a good culture within your businesses. The best way to do that is to find people who are the perfect fit during the recruitment process by asking these five killer interview questions.
You Don’t Have To Be a Genius In Procurement
We all like to think that we’re some kind of procurement genius, that we can solve all of the world’s problems. But in truth, some of these problems are just too big for us to solve alone. Tania explains why collaboration is key.
Five Sure Fire Ways To Become A CPO
If you want to make sure you’re the procurement cream that rises to the top, you need to hear Tania’s five top tips for becoming a CPO. Start out by filling your trophy cabinet…
How To Strike Gold When Seeking A Mentor
This video is all about myth-busting. Tania explains why there’s absolutely no such thing as being too old for a procurement mentor. If you’re yet to embrace reverse mentoring, now’s the time. Dig a little deeper and you’ll strike gold!
Procurement’s influence is driven by its leaders. And having a great influencer at the top can make a world of difference.
This week the procurement community made a dint in the universe when Procurious’ Founder, Tania Seary, was named Influencer of the Year by Supply Chain Dive, a leading industry news publisher.
Congratulations to our 18,000 Procurious community members, as well as the 32,000 other procurement professionals who follow us on LinkedIn, Twitter and Facebook! This award recognises your commitment to sharing, connecting and collaborating within the world’s first online community for procurement & supply chain professionals.
The Dive Awards
Supply Chain Dive solicited its 6,000 readers to identify the industry’s top disruptors and innovators. Procurious was selected as an award winner along with other leading companies including Amazon, Patagonia, and J.C. Penney.
Fellow nominees for ‘Influencer of the Year’ included supply chain luminaries including Bill McDermott, Chief Executive Officer, SAP, Bob Ferrari of Supply Chain Matters, and Lora Cecere of Supply Chain Insights.
Commenting on Tania’s award, Edwin Lopez, associate editor of Supply Chain Dive, said, “The supply chain is incredibly fast moving, and the influencer award seeks to recognise those who through their actions or words are helping supply chain managers do their jobs better.
“Tania Seary did both as the founder of Procurious, a social network designed exclusively for peer-to-peer education, where supply chain managers can go to ask questions, share tips, or learn from others’ experiences on a daily basis.”
Learning, Sharing, Collaborating – Growing
At our Big Ideas Summit this year, Tania put forward her big, simple idea: the procurement profession needs to share.
In many ways, by putting her Big Ideas out to the universe and now being announced “Influencer of the Year”, her wish has come true.
“We’ve got to remember that Influencers are just normal people. They are not marketers, but generous communicators who can drive powerful industry shifts before they happen,” says Seary.
“In the end, influencers are probably a type of evangelist. At Procurious, we want you all to be evangelists for procurement. You all have a role to play.
“We all have the ability to influence. It doesn’t matter which country, industry, age or stage you are – we all have a unique perspective. If we share this unique view, we can give others in our profession insights they may never have otherwise had.
“Your personal influence can make a world of difference.”
Share, share, SHARE!
Tania believes that procurement needs to share – share learnings, stories, experiences, and questions – in order to change the face of the profession.
And on Procurious, it’s clear to see that professionals are rising to the sharing challenge. The Discussion Forum is one of the most popular areas of the site, with nearly 1,000 visits per week. Nearly 1,000 questions have been posed, with members sharing their knowledge in over 4,500 answers.
And as Tania speaks at conferences and events around the world, “share, share, share” is a message that she gets to deliver face-to-face too. This will be especially true during the Procurious Big Ideas 2017 series, being held across the year in 5 countries.
As the amount of procurement-related content grows exponentially around the world, we need to keep in mind that the language we use matters.
We know that the procurement and supply chain profession has struggled to overcome outdated stereotypes. Positive words and imagery can make a huge impact on how the people who make decisions in business see procurement.
Through Procurious and other social media channels, we can change the face of the profession from the inside out.
Ensuring your profile is picture perfect (and we have some great tips on Procurious) makes a big difference. It will also help to ensure that when you come to face-to-face meeting with peers, colleagues, and stakeholders, they are seeing the best of you.
So don’t just wait for things to happen! Take a leaf out of Tania’s book – get out there and connect with fellow professionals and share your stories. You never know where it will lead you!
Over the course of the last few weeks, Procurious founder Tania Seary has been quoted in Australia’s Marketing Magazine. We’ve provided some choice excerpts from the conversation below.
In part one of a two-part article she says:
“10 or 12 years ago, procurement used to be in the back room in the brown cardigan, but now they’re very much in the boardroom.”
“Globalisation’s driven a lot of the development, and a lot of it is about brand reputation and risk management.”
The article continues:
Advertising agencies need to “get with the program” and start quantifying the value they produce for businesses, she says with a provocative grin.
Seary has made her career founding a string of successful businesses to develop the procurement industry, including professional development educator The Faculty, recruitment service The Source and, most recently, industry social network, Procurious.
“10 years ago procurement wouldn’t have been seen anywhere near advertising agencies because that was the holy grail; that was the secret herbs and spices. What business leaders have to grapple with is they want to reduce their marketing costs, but where do they do it?”
The second part of the article talks about how procurement can add value to an organization.
It begins: Tania Seary has a bundle of catchphrases she pulls out to explain why marketers should value procurement professionals’ input into their decision-making.
One of these is “Process is liberating” – and she says it convincingly.
Despite marketers such as Chorus Executive’s Christine Khor and DDB’s John Zeigler describing procurement’s systematisation and financial pressures as stifling to creativity, Seary argues that proper processes actually allow creative freedom.
“It’s all very structured and the guidelines are set up very well if procurement’s involved and people know what they’re dealing with.”
Seary is adamant that procurement professionals, “If they’re doing their jobs right”, simply act as value-adding helpers to decision-making, rather than taking away control in the way marketers often perceive.
Tania on why procurement people look at the value of agency relationships in a variety of dimensions other than pure financials:
“There’s no use being a cost reduction guru when your CEO’s looking for growth. You need to be managing costs but you need to be thinking about how you work with suppliers to grow the business with new products, new geographies, whatever. But if your CEO’s like, ‘Right, we’re under pressure here, it’s about reducing costs,’ well everyone should be in sync with what the business strategy is and supporting each other, ideally.”